Genius Litter is a color-changing cat care litter product. The founder of this business is Ramon Van Meer who is also the founder of a pet accessories business named Alpha Paw. Ramon lost his Cat Quinsel due to a spiraling Urinary tract infection (UTI) disease.
If he had known about this disease earlier, he would have saved Quinsel. After a lot of research, Genius Litter was born. This product detects cat urine abnormalities and identifies diseases by changing Urine colors in Litter.
With this business idea, Ramon appeared on Shark Tank Season 15 Episode 13 and asked the Sharks for $250k for 4% equity at a $6.2 Million Valuation. He needs sharks so that the product can be made available in the international market.
What is Genius Litter?
The secret of Genius litter color change is that silica crystals start changing colors as soon as they come under the influence of cat urine. If the color of urine in the litter is yellow then there is no problem.
Blue indicates abnormal alkaline levels, green indicates abnormal PH levels, orange indicates albumin, and red indicates blood disease. Recognizing these symptoms will give the cat owner time to consult a veterinarian.
The cost of a six-pound bag is $24.99. If you take a subscription, you will get it at a 5% discount. All the products are available on Amazon, you can buy from there.
| Company Name | Genius Litter | |
| Founder | Ramon Van Meer | |
| Founded | 2019 | |
| Product | color-changing cat care litter | |
| Asked For | $250k for 4% equity | |
| Final Deal | $250k for 8% equity + 2% advisory shares | |
| Shark |    | |
| Episode (Shark Tank USA) | S15 E13 | |
| Air Date | Feb 2, 2023 | |
| Business Status | In Business | |
| Website | Visit Website | |
| Headquarters | Austin, Texas, USA | |
| Lifetime Worth (Sales) | $14M *estimated | |
| Buy and Watch | Buy Now | Amazon Prime |
Another Shark Tank Pitch
Who Is The Founder Of Genius Litter?
Ramon Van Meer is the founder and CEO of Genius Litter Business which was founded in 2019. Ramo is the owner of San Francisco Base Van Meer Capital Investment Company and also the owner of Alpha Paw Business. The CTO (Chief Technology Officer) of this business is Anant Gupta who is a full-stack developer.
How Was The Shark Tank Pitch Of Genius Litter?
Ramon entered the Shark Tank and asked for $250,000 for 4% equity from the Sharks. He explained to the Sharks about his business. It is a silica litter that is mixed with a pH tester liquid that detects urine sample health issues.
The selling cost per bag is $24.99 and the making cost is $4.71. Year-to-date sales are $3.1 million and profit is $465,000. Sales in 2022 will be $6.3 Million. Most of the sales of the business come from Online. 70% from Amazon and Other Online Stores. 20%-24% from Retail Stores. Rest is Direct to Consumer.
Ramon has raised $1 million for this business and his investment is $1 million. Ramon had sold one of his blogs to soap operas 5 years ago for $9 million and with the same money he started multiple businesses.
He has launched two new products: Health Monitoring Pee Pads and Cat L-Lysine. Emma Grede said that she does not have much knowledge of this space, so she is out. Mark Cuban said this is not the business he wants to get into so he is out.
Kevin O’Leary and Lori Greiner Team Up to Offer $250k for a 10% equity + a royalty of $2 per unit $1 Million is paid. Ramon said he is not interested in a royalty deal but in equity. Kevin and Lori offered $250k for 20% equity.
Robert Herjavec offered $250k for 10% equity. Ramon asked the three sharks to come together. Kevin, Lori & Robert offered $250k for 15% equity. Ramon countered 13% equity. But Lori said 13% equity + 2% adverse share.
Mark Cuban offered his Yes/No concept of $250k for 8% equity. Lori and Robert both teamed up and offered $250k for 8% equity + 2% advisory shares. After Kevin was out, Mark joined Lori and Robert.
Sharks Offers list!
| Sharks | Offers |
|---|---|
| Robert Herjavec | $250k for a 10% equity (#1) $250k for 8% equity + 2% advisory shares (#2) (Lori & Mark) |
 Kevin O’Leary | $250k for a 10% equity + a royalty of $2 per unit $1 Million is paid (#1) (Lori) $250k for 20% equity (#2) (Lori) |
| Mark Cuban | $250k for 8% equity (#1) $250k for 8% equity + 2% advisory shares (#2) (Lori & Robert) |
 Emma Grede | No Offer |
| Lori Greiner | $250k for a 10% equity + a royalty of $2 per unit $1 Million is paid (#1) (Kevin) $250k for 20% equity (#2) (Kevin) $250k for 8% equity + 2% advisory shares (#3) (Robert & Mark) |
| Founder’s (Countered) | $250k for a 10% equity (#1) (Lori & Kevin) |
| Final Deals | $250k for 8% equity + 2% advisory shares |
What Happened To Genius Litter After Shark Tank?
Genius Litter gets a deal on Shark Tank Three sharks, Robert Herjavec, Mark Cuban, and Lori Greiner, invested in this business. After this episode aired, he completed thousands of dollars in sales in one day.
Genius Litter Shark Tank Update
Founder Ramon pitched the business to Shark Tank wearing a veterinary doctor costume and explained the product very well. If this business does not get investment from sharks, then by watching this show, many cat owners buy the product and get thousands of sales without spending money.
What Is Genius Litter’s Net Worth?
Genius Litter’s net worth is estimated at $3 million. There are a lot of people in the United States who own pets. According to the Forbes report, cats are kept in 46.5 million households. But most people like to keep dogs, about 65.1 million households.
Annual Revenue by Years
Note: This report is based on our research and data so far. In this, we are only estimating the annual revenue.
| Years | Annual Revenue |
| 2024 | $ *estimated |
| 2023 | $4M *estimated |
| 2022 | $6.3M *estimated |
Funding Reports to Date!
| Years | Funding Amount | Investor |
| 2023 | $250k | Robert Herjavec Lori Greiner Mark Cuban |
Is Genius Litter Still In Business?
There are many brands in the market that sell cat litter, their average cost is $11 and the average cost of premium litter is $50. Many people in the world consider pets as a part of their family and spend a lot of money on them.
The current headquarters of this business is in Austin, Texas, United States and it has 11-50 employees as per its LinkedIn profile.
Yes, Genius Litter is still in business as of February 2024.
frequently asked questions
Who founded Genius Litter?
Genius Litter was founded by Ramon Van Meer.
Did Genius Litter get a deal on Shark Tank?
Yes, Genius Litter got a deal in Shark tANK.
