Jesus Ruvalcaba, a graphic artist from Mexico, wanted to create greeting cards that reflect Mexican traditions, humor, and everyday life. He invested $2,500 of his own money to found Paper Tacos, a company that makes fun and colorful greeting cards inspired by Mexican culture.
The company offers a variety of themed cards, such as those featuring tamales, La Llorona, and El Cucuy, which are both unique and relatable. As an entrepreneur, Ruvalcaba appeared on Shark Tank Season 16 to seek investment from the Sharks so he could expand his card business online and increase brand awareness on national TV. Let’s find out if the Sharks invested in his business.
Company Name | Paper Tacos | |
Founder | Jesus Ruvalcaba | |
Founded | 2017 | |
Product | Mexican themed based greeting cards | |
Asked For | TBD | |
Final Deal | TBD | |
Sharks | TBD | |
Episode (Shark Tank USA) | S16 E15 | |
Air Date | April 4th, 2025 | |
Business Status | In Business | |
Website | Visit Website | |
Headquarters | Salinas, California, USA | |
Lifetime Worth (Sales) | TBD *estimated | |
Valuation | TBD |

All Occasion Cards
- Covers feature modern designs
- Cards measure 5″ x 7.2″
- versatile assorted cards
Who Is The Founder Of Paper Tacos?
Jesus Ruvalcaba, a professional graphic designer, founded the greeting card business Paper Tacos in 2017. According to his LinkedIn profile, he studied graphic design at California State University, Monterey Bay.
After completing his studies, he worked as a graphic designer and product designer for big companies like Discount School Supply, eBay Inc., Hewlett-Packard, and ServiceNow.
Currently, he works full-time at his greeting card company while also serving as a part-time lecturer at California State University, Monterey Bay.
Shark Tank Season 16, Episode 15 will air on April 4, 2025. After the episode airs, this post will be updated with a recap and progress information.
Season 16, Episode 15
- CowPots Update
- History by Mail Update
- Future Circus Update