Play Maysie is the first portable dollhouse, which looks like a simple tiffin or metal box and can be taken anywhere. This is a dollhouse made of a unique structure, which kids can access anywhere, as it is portable.
This doll house product was founded in 2020 by Kayla Lupean. According to Lupean, the box design of these dollhouses is inspired by vintage tin lunch boxes.
Lupean was divorced in 2013, after that she took care of himself and invested 2 years in photography business. She used to work as a photographer in many weddings, but due to COVID-19 she lost her job.
This business idea came to Lupean on Christmas night 2020 and she invested $25,000 in the beginning of this business.
After the first product was built, a crowdfunding campaign was launched on Kickstarter on Mar 3, 2021, raising a total of $29,475 from this campaign.
After the successful Kickstarter campaign in 2021, Lupean started doing necessary things for her business like website build, social media and more.
Lupean appeared on Shark Tank Season 14 Episode 20 and asked the sharks for $150,000 for 10% equity at $1.5 Million Valuation. Lupean is a single mother and has faced many difficulties to start this business.
What Is Play Maysie?
Play Maysie is a portable dollhouse for kids to play with. The design of the front part of this doll house is inspired from the vintage tin lunch boxes.
Both sides of this dollhouse box can be opened and both sides have interchangeable rooms. The box has magnetic floors that attach to wooden furniture. This will prevent the toys from spreading and will reduce the chances of losing them.
This dollhouse has been made on different themes like Wild Case, Cozy Case, Home Case and more. The average cost of all these is $48.
|$150k for 10% equity
|$150k for 20% equity + $7 royalty on unit sold until money back
|Episode (Shark Tank USA)
|April 14, 2023
|Cleveland, Ohio, United States
|Lifetime Worth (Sales)
|Go To Amazon
Another Shark Tank Pitch
How Was The Shark Tank Pitch Of Play Maysie?
After entering the shark tank, Kayla Lupean asked the sharks for $150k for 10% equity. Lupean explains to the shark about the dollhouse and how the dollhouse helps the children to play.
She gave a very nice presentation in a simple manner and Shark liked it a lot. Lupean says she wants to become a big toy brand in the US through her character storylines.
This business idea came on 2020 Christmas night. She launched the Kickstarter campaign by investing $25K of her own savings. After the prototype was made, she also got the trademark and patent done.
The landed cost of the product is $13 and is sold for $49.99 (Now $48). There is 70% margin in this price range.
She Raised Around $30K On Kickstarter, Investing That Money In Molds For tins, She sold her car as she needed more money for production.
On November 15th 2021 the product came to Lupean and by the end of 2021 she had made $170,000 in revenue.
Sales so far this (2022) year are $55,000 and are projected to exceed $400,000 in sales by the end of the year. Right now she has 9,000 units available.
Daymond John says he likes this product, but as an investor he is out. Kevin, Lori and Mark refused to invest in this business.
Barbara Corcoran made an offer of $150k for 20% equity + $7 royalty on unit sold until money back.
Finalize: Barbara Corcoran invests $150k in “Play Maysie” for 20% equity, plus $7 of each sold as money back.
What Happened To Play Maysie After Shark Tank?
Play Maysie got a deal in Shark Tank. Barbara Corcoran made royalty deal with this company for 20% equity.
After this episode aired, many people congratulated Kayla on the official Facebook and Instagram accounts of the Play Maysie brand.
Play Maysie Shark Tank Update
When Kayla entered Shark Tank, she gave a very nice and simple presentation. Every single information related to this business was understood very easily. Kayla goal is to make the brand a huge toy brand in the United States.
We’re following Kayla Lupean along with her company for further updates.
What is The Net Worth of Play Maysie?
The current worth of Play Maysie is estimated at $750,000. This toy brand has been running since 2020. Parents.com magazine recognized this toy as the “Best Preschool Toy of 2022”.
The toy industry is a huge market, but storytelling toys are a separate segment. There are many trends that are making huge profits by selling these storytelling type toys like Lego toys.
Is Play Maysie Still In Business?
Kayla sells the product at 70% profit margin which is good for her as she can invest money in marketing and improving the product.
The brand has been featured in many popular media publications including Forbes, ABC and many more.
According to the LinkedIn profile, the current headquarter of this company is in Cleveland, Ohio, United States and at present, Kayla herself is working in it.
Yes, Play Maysie is still in business as of May 2023.