RoboBurger is an autonomous burger chef vending machine invented by Audley Wilson. After receiving an order from the user, this machine grills and assembles a burger in just four minutes.
According to the company’s website, RoboBurger features refrigeration, heating, ventilation, a prep line, and a cleaning system. It requires only 220–240 volts of electricity and occupies 12 square feet of space.
Wilson received a scholarship to Carnegie Mellon University, where he met Dan Braido, who is currently the company’s Chief Technology Officer. Prior to 2019, they collaborated with Andy Siegel to turn this innovative machine into a reality.
Restaurant owners can lease RoboBurger for a daily charge of $67. The standout feature of this machine is that it cooks freshly grilled burgers from scratch.
| Company Name | RoboBurger | |
| Founder/Co-Founder | Dan Braido, Audley Wilson, Andy Siegel | |
| Founded | 2019 | |
| Product | Autonomous Burger Chef Machine | |
| Asked For | $1.5M for 5% equity | |
| Final Deal | $1.5 million as a loan at market interest rates for a 9% equity | |
| Shark |  Michael Rubin |  Kevin O’Leary |
| Episode (Shark Tank USA) | S15 E21 | |
| Air Date | April 19, 2024 | |
| Business Status | In Business | |
| Website | Visit Website | |
| Headquarters | Jersey City, New Jersey, USA | |
| Lifetime Worth (Sales) | $8.4M *estimated | |
| Buy and Watch | Buy Now | Amazon Prime |
Another Shark Tank Pitch
Who Is The Founder Of RoboBurger?
The co-founders of RoboBurger are Dan Braido, Audley Wilson, and Andy Siegel.
Dan Braido holds a Ph.D. in Chemical and Biochemical Engineering from Rutgers University and has worked at Process Systems Enterprise for approximately eight years.
Audley Wilson, the inventor of the product, serves as the CEO of the company. After earning a degree in Business Administration, he has worked at several companies, including Vimeo, Bark & Co., and Arkadium.
How Was The Shark Tank Pitch Of RoboBurger?
Dan, Audley, and Andy appeared on Shark Tank, seeking $1.5 million for 5% equity at a $30 million valuation. During their pitch, Andy invited Michael Rubin to test the burger machine. After tasting the freshly made burger, Michael commented that it was quite good. Lori Greiner also enjoyed the taste of the burger produced by the machine.
Kevin O’Leary inquired about the cost of leasing two units for his office, to which Andy responded that the monthly lease for each machine would be $3,000. This cost includes all necessary services for the machine, excluding food items.
In the 18 months since launching, RoboBurger has sold approximately 12,000 burgers and currently has 14 units leased at various locations across the United States. This year, their revenue stands at $1.4 million, with losses amounting to $700,000. They project revenues of $7 million and a profit of $1.6 million for the next year.
Mark Cuban expressed his disinterest in the leasing model and opted out of the deal. Michael mentioned his investment in Kevin Hart’s plant-based food company, Hart House, indicating that while he could introduce the machine there, he did not see it as a viable business idea, so he, too, chose to withdraw.
Lori, uncertain about the business model, also decided to opt out. Michael offered $1.5 million as a loan at market interest rates for a 10% stake. Andy countered with a request for 2% equity, but Michael asserted that the complexity of the project required a minimum of 10%.
Kevin O’Leary then joined Michael in the deal. Andy countered again, proposing 8% equity, but Kevin declined. Ultimately, the deal was finalized at 9% equity.
Sharks Offers list!
| Sharks | Offers |
|---|---|
| Michael Rubin | $1.5 million as a loan at market interest rates for a 10% equity (#1) $750K as a loan at market interest rates for a 5% equity (#2) (Kevin) $750K as a loan at market interest rates for a 4.5% equity (#3) (Kevin) |
| Kevin O’Leary | $750K as a loan at market interest rates for a 5% equity (#1) (Michael) $750K as a loan at market interest rates for a 4.5% equity (#2) (Michael) |
 Mark Cuban | No Offer |
 Barbara Corcoran | No Offer |
 Lori Greiner | No Offer |
| Founder’s (Countered) | 2% equity (Michael) 8% equity (Kevin & Michael) |
| Final Deals | $1.5 million as a loan at market interest rates for a 9% equity |
RoboBurger Shark Tank Update
After the Shark Tank episode aired on April 19, I checked RoboBurger’s official website, which was notably slow to load. It appears that the website still requires improvement for better performance and user experience.
We are currently monitoring this company and its founders for valuable updates and insights.
What Is RoboBurger’s Net Worth?
They have losses of $700,000 and next year’s profit is expected to be $1.6 million. After diluting profits with losses, profit stands at $900,000. They have taken a loan of $1.5 million at a 10% interest rate for 1 year. The interest rate in this is $150,000.
Note: The loan period is not disclosed in Shark Tank, so we are assuming it is 1 year.
Calculate Formula: Current Equity−Liabilities = Net Worth
Their total repayment will be $1.65 Million. Current Equity is $900,000 and Liabilities are $1,650,000, based on this RoboBurger’s Net Worth is −$750,000.
Annual Revenue by Years
Note: This report is based on our research and data so far. In this, we are only estimating the annual revenue.
| Years | Annual Revenue |
| 2024 | $7M *estimated |
| 2023 | 1.4M *estimated |
Funding Reports to Date!
| Years | Funding Amount | Investor |
| 2019-2022 | $12.2M | N/A |
| 2023 | $1.5M | Kevin Michael |
RoboBurger installed its first vending machine at Simon Mall in Jersey City on March 25, 2022. Subsequently, on October 20, 2022, the company successfully raised a $10 million seed funding round led by Promethean Investments. This funding is likely intended to support the company’s growth and expansion efforts in the automated food service industry.
