📊 Company Information
💰 Entrepreneur's Ask
📈 Sharks' Investment (Final Deal)
Action Glow Net Worth
Action Glow was valued at $1.33 million when pitched in 2022. With an estimated 10% yearly growth rate post-deal, net worth was approximately $878,000 in 2024. However, recent reports from January 2025 indicate exceptional growth with a 250% year-over-year increase, suggesting current valuation could exceed $2 million.
Brothers Dakota and Garret Porter pitched Action Glow on Shark Tank Season 14 in 2022, seeking $200,000 for 15% equity, valuing the company at $1.33 million. Action Glow produces LED lighting systems for sports equipment including snowboards, skis, surfboards, kayaks, and bikes.
The brothers created the first prototype in 2012 while snowboarding as teenagers—Dakota was 16 and Garret just 13. They wanted to add color and visibility to their boards at night. When they returned to the slopes with lit-up equipment, other riders loved the idea. They officially launched in November 2013 and sold out their first product run in 48 hours.
By 2022, Action Glow had accumulated $130,000 in lifetime hand-assembled sales. They held a full utility patent (issued 2016) protecting their decorative lighting system technology. The brothers had appeared in Red Bull and Jeep commercials and on ABC’s The Ultimate Surfer.
The entrepreneurs impressed the sharks with their product and passion. They explained ActionGlow2, their second-generation product with RGB color-changing capabilities, would reduce SKUs from 40 to just eight. However, concerns arose about scaling—the brothers worried they couldn’t handle viral demand since they hand-assembled everything.
Robert Herjavac made an offer after initial negotiations. The brothers accepted $200,000 for 30% equity (a higher equity stake than they offered)
Following the episode, ActionGlow experienced explosive growth. They generated $60,000 in sales immediately after airing and partnered with local manufacturers like Z-Mask Assemblies and Grand Traverse Tool, making products available on Amazon. As of January 2025, the company reports a 250% year-over-year growth rate.
