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Addison's Wonderland Net Worth
Addison's Wonderland was valued at $450,000 when pitched in 2013. Despite receiving no deal, the company successfully pivoted to interior design consulting and lifestyle branding. As of 2025, with approximately $1 million in annual revenue, the estimated net worth is approximately $5-6 million. The business transformed from a niche product company into a multi-channel design and retail enterprise.
Brittany Hayes and Brooke Bryant pitched Addison’s Wonderland on Shark Tank Season 4 in 2013, seeking $90,000 for 20% equity, valuing the company at $450,000. The company specializes in high-end, colorful children’s bedroom décor including bedding, pillows, curtains, and window treatments.
Hayes, an interior designer, created the product line to decorate her daughter Addison’s bedroom after struggling to find stylish, quality children’s bedding. She noticed the market offered bland, cheap-looking options. Bryant, a former teacher and Hayes’s best friend, joined in 2011 to handle branding and marketing. In their first year, they generated $130,000 in sales.
The sharks were impressed with the designs but shocked by the pricing. A complete twin-bed set retailed for approximately $1,400, with average customer orders between $800 and $1,200.
Robert Herjavec was uncomfortable with the price point, and Lori Greiner agreed it seemed expensive for children’s bedding. Kevin O’Leary stated the company would never scale at that price. Mark Cuban defended Kevin, noting the product was too niche. Ultimately, all sharks passed without making an offer.
Despite no deal, Addison’s Wonderland thrived through strategic pivoting. In 2014, they transitioned from product-focused sales to becoming an interior design and lifestyle blog led by Hayes. By 2019, her work was featured in HGTV Magazine and Better Homes & Gardens. That year, she opened a physical boutique in Monroe, Georgia
Today, Addison’s Wonderland operates as an integrated design firm, blog, and boutique selling women’s clothing, jewelry, furniture, home goods, and décor. Annual revenue reached approximately $1 million by December 2022.
