Nopalera is a New York-based skincare brand that makes natural soaps using the Nopala cactus fruit and flower. Nopal oil has been used in the brand’s two original products “Moisturizing Botanical Bar” and “Flor de Mayo Moisturizing Botanical Bar”.
The brand sells its Cactus Soap, Cactus Flower Exfoliant, and Moisturizing Botanical Bar products at various retail stores and E-commerce sites.
You will find the company’s products at 400+ retailers nationwide, including Nordstrom, Credo, and many more. This brand name stands for Cactus Patch and its English meaning is Nopal. Nopal is also called a prickly pear cactus. Products are made on the East Coast of the United States.
| Company Name | Nopalera Inc |
| Founder | Nuestra Jefa and Sandra Velasquez |
| Founded | 2020 |
| Product | Mexican botanical products for bath and body |
| Asked For | $300K for 5% equity |
| Final Deal | No Deals |
| Shark | No Shark |
| Episode (Shark Tank USA) | S14 E12 |
| Air Date | Jan 20, 2023 |
| Business Status | In Business |
| Website | Visit Website |
| Headquarters | New York, New York, United States |
| Lifetime Worth (Sales) | $1.6M *estimated |
| Go To Amazon | Buy Now |
| Watch On | Amazon Prime |
Another Shark Tank Pitch
Who Is The Founder Of Nopalera?
Sandra Velasquez is the founder and CEO of this Company. After her studies at New York University, she worked for various companies in various positions, including HiBAR, Credo Beauty, Target, and more.
She started her Mexican Botanicals business in November 2020.
Nopalera Before Shark Tank
In November 2022, this company was started by Jefa & Velasquez. Velasquez started Her Journey in 2019 and participated in many stages as a speaker and mentor. She had decided to leave her music career and walk on a new path.
At the beginning of the business, they had launched advertisements on Facebook and Instagram for branding. They Launched a Social Media Campaign Targeting the States with the Largest Latino Populations California, Texas, and Arizona.
As of October 2022, the company has raised $2.7 million in seed funding from various investors, according to Sandiegouniontribune.
This funding round was led by L’Attitude Ventures and participation from six angel investors. Velasquez started this self-funded business with $25,000 in cash and a $50,000 loan.
How Was The Shark Tank Pitch Of Nopalera?
Sandra Velasquez enters Shark Tank and asks the sharks for $300k for 5% equity. She told the story of how she grew up with Mexican-American immigrant parents.
She made Nopalera with Nopal, a Mexican botanicals for bath and body. Velasquez asked Shark, who was ready to help him build the next Latina legacy brand.
Velasquez has been a musician all her life and has been the lead singer of a Latin alternative band. After that, she left the band and started this beauty company. Her mission is to celebrate her Latino culture and make Latinos proud.
New York is an expensive city and used to do a day job, but she became unemployed at the age of 43. She had the responsibility of student loan debt, credit card debt, and raising children. She wanted to do something big to change her life, so she started this brand.
This business was launched during the November 2020 Pandemic and had sales of $19,000. Sales in 2021 were $607,000 in annual sales. So far in 2022, their sales have been $335,000. Projecting to do millions of dollars in sales by the end of the year.
Their business is 50% B2C and 50% B2B. They are available wholesale at Nordstrom and other major wholesale brands + 300 boutiques nationwide.
Daymond John came out after giving his opinion. Lori Greiner said this business is not investable for her then she is out. Mark Cuban says that the company’s valuation is very high, so that’s why he is out.
Daniel Lubetzky said he was traumatized by this business because he had done this business before and made losses, so he is out.
Kevin O’Leary offered $300k for 30% equity. Kevin said that he can grow the business using his contacts. Daniel decides that he will make the offer. His offer is $300k for 25% equity.
Velasquez countered $600k for 10% equity. Daniel said I am out. Kevin also said I am out.
Finalize: Nopalera didn’t get the deal in Shark Tank.
Nopalera Shark Tank Update
This company did not get funding in Shark Tank but founder Velasquez raised funding of $2.7 million in October 2022. At present, Velasquez has 60% ownership of the company.
Velasquez appeared in a new episode of AngelAwakened on March 1, 2023. The brand launched a limited edition T-shirt on March 16, 2023. The company has a projection of $5 million in sales by the end of 2023.
Velasquez appeared on Shark Tank for Investments on Jan 20, 2022, and told the sharks about her business and growth. Many things related to this soap product were discussed in the show Shark Tank.
We’re following Sandra Velasquez along with her company for further updates.
What Is Nopalera Net Worth?
Nopalera is estimated to be worth $6 million. According to BeautyMatter, in 2022 this company raised investment at $10 million post-money valuation. According to PewreSearch, 62.5 million Latino people will live in the United States in 2021, 19% of the United States population is Latino.
The main customers of this brand are Latino people who live in the United States. It is a huge market in terms of population.
This brand has been featured by Forbes, NBC, Sunset, Vogue, Mitu and More. Currently, this brand is available at 400+ retail and online stores.
This company is headquartered in New York, United States, and employs a total of 2-10 people as per its LinkedIn profile.
