Mary Gui, a fashion blogger, appeared on Shark Tank Season 16 to pitch her unique sock brand, Sock Candy. Sock Candy offers stylish, funky, and fun socks with colorful, quirky combinations at affordable prices.
Mary asked the Sharks for $150,000 in exchange for 5% equity, valuing her company at $3 million. She eventually secured a deal with Barbara Corcoran for $150,000 at 10% equity.
| Company Name | Sock Candy | |
| Founder | Mary Gui | |
| Founded | 2020 | |
| Product | stylish, funky, and fun socks | |
| Asked For | $150k for 5% equity | |
| Final Deal | $150k for 10% equity | |
| Sharks | Barbara Corcoran | |
| Episode (Shark Tank USA) | S16 E16 | |
| Air Date | April 11th, 2025 | |
| Business Status | In Business | |
| Website | Visit Website | |
| Headquarters | Los Angeles, California, USA | |
| Lifetime Worth (Sales) | $2.5 Million *estimated | |
| Valuation | $3 Million *estimated | |
Who Is The Founder Of Sock Candy?
Mary Gui founded Sock Candy in 2020 after leaving her corporate job to pursue her passion for fashion. She holds a degree in marketing from Emory University and has worked at prestigious companies like Showtime Networks, Modern Luxury, Arby’s Restaurant Group, JWT, DigitasLBi, and Havas Worldwide.
In 2016, she transitioned to being a full-time fashion blogger, which eventually inspired her to launch Sock Candy.
How Was The Shark Tank Pitch Of Sock Candy?
After appearing on Shark Tank, Mary Gui effectively demonstrated how her unique socks from Sock Candy can enhance an outfit from top to bottom. She shared her personal journey of moving from China to America with her mom and explained how this influenced her business.
Mary revealed that each pair of socks retails for $18, wholesales for $9, and costs between $2.5 and $3 to produce.
In the last 12 months, Sock Candy achieved $1.2 million in sales. As of 2024, the company had already made $826,000 in sales, with a projected total of $1.4 million by the end of the year.
Notably, Mary expected a net profit of $300,000 for 2024, up from $114,000 in 2023, which was based on $700,000 in sales.
Mark Cuban expressed that he wasn’t interested in the sock business, while Robert Herjavec felt it wasn’t his category. Kevin O’Leary offered $150,000 for 12.5% equity, promising to help launch the product in stores like Target and Walmart.
Barbara Corcoran also made an offer of $150,000 for 15% equity, with a condition that if she failed to launch the product in Target, Mary wouldn’t have to repay the money. Lori Greiner wasn’t interested in the sock business.
Mary was interested in Lori’s offer but ultimately countered Barbara’s proposal with 10% equity, and they finalized the deal. This partnership could help Sock Candy expand its reach into major retail stores and further grow its brand presence.
Breakdown Sharks Offer
Note: Here’s a quick summary of the offers and counteroffers between the Sharks and Mary Gui:
| Sharks | Offers |
| Kevin O’Leary | $150k for 12.5% equity |
| Barbara Corcoran | $150k for 15% equity |
| Mark Cuban | No Offer |
| Lori Greiner | No Offer |
| Robert Herjavec | No Offer |
| Founder’s (Countered) | $150k for 10% equity (Barbara) |
| Final Deals | $150k for 10% equity |
Sock Candy Shark Tank Update
After securing a deal with Barbara Corcoran on Shark Tank, Mary Gui’s main plan for Sock Candy is to launch her products in major retail stores to expand the business nationwide. Although initial distribution challenges might arise, Barbara’s expertise can help resolve these issues. To promote the products, Mary is using social media, influencers, and paid ads.
The exposure from Shark Tank could lead to a quick surge in sales for a limited time and enhance customer trust in the brand. Sock Candy is already available in two major retail stores: Macy’s and Urban Outfitters.
What Is the Net Worth of Sock Candy?
Mary Gui secured a deal with Barbara for $150,000 in exchange for 10% equity, valuing the company at $1.5 million. Since then, Sock Candy has been growing with a good profit margin.
The global socks market is expected to grow at an annual rate of about 6.8% by 2030. Based on sales data and growth potential, Sock Candy’s estimated net worth for the current year is around $1.6 million.
