Snactiv is a unique chopstick that allows you to eat food without getting your hands dirty. This chopstick attaches perfectly to the finger and can easily eat any kind of snack like chips, popcorn, etc. It is difficult to eat foods like rice etc with finger chopsticks.
If you are busy with any kind of work on your laptop or mobile and you feel like eating something salty, So you can enjoy salty Snacks with the help of Snactiv chopsticks without making your hands dirty.
This stick fits easily on any finger and it can grab the food very well. The founders of this unique product, Kevin and Edwin, both come from a product launching background.
Both of them have worked for big companies like Mattel, Disney, Marvel, and ZipRecruiter. Together they invented the SNACTIV product. This is a fun product and can be used as a special snacking tool.
Kevin Choi and Edwin Cho both appeared on Shark Tank Season 13 Episode 10 and asked the sharks for $200K for a 10% equity at a $2 Million Valuation.
What Is Snactiv?
Snactiv is a finger chopstick and is also called a snacking tool. Because through this tool we will be able to eat only snacks. Sunactive is a brand of the California-based Inoobi, Inc Manufacturer Company. Inoobi, Inc. was launched in 2021.
This tool is BP-free and phthalates-free, it has been designed in such a way that it will not touch the surface while being on the finger.
Flexible rubber has been given in it to avoid pain to the finger. Currently, this product is available in two colors Light and Dark. Its price is $14.99. While gaming, reading, and working, we can eat snacks through this snacking tool without making our hands dirty.
You can buy this snacking tool from Amazon and the company’s website.
| Company Name | Inoobi, Inc. (Snactiv) |
| Founder | Kevin Choi and Edwin Cho |
| Founded | 2021 |
| Product | is a multi-tasking snacking tool |
| Asked For | $200k for 10% Equity |
| Final Deal | $200k for 20% equity |
| Shark | Kevin Hart and Lori Greiner |
| Episode (Shark Tank USA) | S13 E10 |
| Air Date | Jan 7, 2022 |
| Business Status | In Business |
| Website | Visit Website |
| Headquarters | Los Angeles, California, United States |
| Lifetime Worth (Sales) | $1.5M *estimated |
| Go To Amazon | Buy Now |
| Watch On | Amazon Prime |
Another Shark Tank Pitch
Who Is The Founder Of Snactiv?
Snactiv is a subsidiary of Inoobi, Inc. Manufacture Company. Inoobi, Inc. Company was launched in 2021. The inventors of Snactiv are Kevin Choi and Edwin Cho.
Kevin Choi
Kevin is a product designer and is the founder and president of the Inoobi, Inc Manufacturer Company. Kevin has done product design work for several companies including Magic Jump, Mattel, and many more.
As of December 2022, Kevin is a self-employee of WKC Designs Company, with the founder of Inoobi.
Edwin Cho
Edwin is the co-founder of the Inoobi, Inc Manufacturer Company. He worked in marketing for Mattel, ZipRecruiter, and Fuhu Company.
Snactiv Before Shark Tank
After this snacking tool was invented, they launched a crowdfunding campaign on Kickstarter on March 30, 2021, which ran for 30 days. The campaign goal was only $20,000 but after 30 days it managed to raise $41,700 from 911 backers.
By December 2021, the company has shipped this snacking tool to all the backers. People who have used this product liked this product very much.
Both Kevin and Edwin decided to quit their jobs to focus full-time on this company. They decided to go on the Shark Tank to take their product “SNACTIVs” Global.
How Was The Shark Tank Pitch Of Snactiv?
Edwin and Kevin both enter Shark Tank and ask the sharks for $200k for a 10% equity. They both gave a live demo of this snacking tool and how it works while working.
Seeing Kevin Choi eating a snack with this Snacking Tool, all the sharks started laughing. The landed cost of Snactiv is $2.60 and the cost of Snactiv with Case is $2.82.
Barbara told kevin choi “you can be my next husband”, kevin said he didn’t come to deal here today, he came to marry Barbara.
This business has been in business for 5 1/2 months and has total sales of $187,000 so far. They are planning to take this product in retail as there is a high demand for this product in Asia. They are currently working with International Distributors for this product including Korea, Taiwan, and Hong Kong.
They have sold $50,000 so far in international POs. They currently have a utility patent for this product.
Kevin O’Leary said he liked the product and it was a perfect fit for his portfolio, so Kevin’s offer was $200K for a 10% equity + a royalty of $1 per unit sold until $1 Million is paid.
Kevin Hart and Lori Greiner both offered $200k for a 20% equity. Mark Cuban said yes to this deal before anything changed. Kevin Choi counteroffers 15% equity to Kevin Hart & Lori.
Kevin O’Leary drops 5% equity. After this, Kevin O’Leary reduced his royalties from $1 to $0.5. Edwin and Kevin Choi both accepted Kevin Hart and Lori’s offer.
Finalize: Kevin Hart and Lori Greiner invest $200K in “Snactiv” for 20% equity.
Snactiv Shark Tank Update
Snactiv got a deal on Shark Tank. Kevin Hart and Lori Greiner invested $200 in exchange for 10% equity each in this finger chopsticks business.
This snacking tool is one of the successful products to appear on Shark Tank. It was profitable before Shark Tank and was expanding internationally.
As of June 2022, this company is currently focusing on expanding internationally. They have partnered with Canada and Singapore “International Dealers” to make the product available.
As of December 2022, the company’s annual revenue is estimated to be around $1 million. By the end of 2023, this company is focused on expanding the product in more Asia countries.
After the Shark Tank episode of Snactiv aired, the sales of this company’s product finger chopsticks increased a lot.
Many people shared their experience with this snacking tool on social media Instagram and Twitter and most people liked this tool. The founder is currently focusing on taking this product to Asian countries. These finger chopsticks are very much in demand in Asian countries.
As of December 2022, this company’s annual revenue is $1 million. Kevin Hart and Lori have not closed the deal.
We’re following Kevin Choi and Edwin Cho along with their company for further updates.
What Is Snactiv Net Worth?
In Shark Tank, this company had sought investment from sharks at a valuation of $2 million. After much negotiation, the deal was signed for Snactiv Worth $1 million. The annual revenue of this business in 2022 is estimated to be around $1 million.
This Snactiv product has become available on Amazon, the company website as well as some retail stores in Singapore and Canada.
Kevin Choi & Edwin Cho are currently working full-time in this business and their focus is to expand this business internationally in Asian countries.
As of December 2022, this snacking tool is in stock on Amazon and has a rating of 4.5 out of 5. In terms of comfort, it has a rating of 4.6.
Yes, Snactiv is still in business as of April 2024.
