Behave Bras is a Bras brand supporting DD+ Boobs, Appeared on March 11th in Shark Tank Season 13 Episode 15. This Behave Bras brand is designed to solve the problem of big bras Because there are many brands that have not been able to bring this big breasts solution to the United States. So the founder has come to take investment in Shark Tank to grow her startup, she asked for $150,000 for 10% Equity.
The Bars Industry is about to become a Billion Dollar Industry in the next five years. So right now the market value of this industry is $750 million.
This is a growing business, there are many different brands in it, there are many brands that have been successful in this business.
There are some problems in this industry, to solve which startups like Behave Bras are being formed, which focus only on that problem.
Many startups are being formed to solve this small problem, due to which the competition is increasing in this industry.
What Is Behave Bras?
Behave Bras is a Boston-based Apparel & Fashion Industry startup that creates supportable and comfortable bars for DD+ boobs. Behave became a MassChallenge finalist in 2018 and by 2020, she launched her own e-commerce startup to provide Big Bras.
This bra solves the quad-boob, painful shoulder divots, and constant discomfort problem that is mostly seen in women.
This bra is wire-free and supportive to give women a comfortable feel apart from using Stayz innovative stretch fabric pieces. This Stayz makes the Behave Bras brand unique from the rest of the brand company.
This Stayz technology brings the comfort you get in a bra without wearing it.
LACE: 58% Nylon, 32% Polyester, 10% Spandex
MESH: 90%Nylon, 10% Spandex
SLEEP STAYZ: 77% Polyamide, 23% Elastane
|Company Name||Behave Bras|
|Product||wire-free lingerie made for bigger busts|
|Asked For||$150k for 10% Equity|
|Final Deal||Kevin O’Leary|
|Shark||$150k for 20% Equity|
|Episode (Shark Tank USA)||S13 E15|
|Air Date||Mar 11, 2022|
|Business Status||In Business|
|Headquarters||Boston, Massachusetts, United States|
|Lifetime Worth (Sales)||$1M *estimated|
|Go To Amazon||Buy Now|
|Watch On||Amazon Prime|
Another Shark Tank Pitch
Who Is The Founder Of Behave Bras?
Behave’s Founder & CEO is Athena Kasvikis, a marketing expert who worked for 2 years atKill Cliff Inc. I was doing VP of Marketing.
He worked at Procter & Gamble for 4 years after completing her MBA from the University of Rochester – Simon Business School.
Athena has finally launched this Behave brand after many years of struggle. During high school, Athena had neck and shoulders pain for years. The founders were very frustrated about this problem as it was happening to them again and again.
To solve this problem, the founder thought of starting her own Big Bra Brands startup that supports Big busts.
The founder grew up in a big Greek/Italian family. Because of this problem, she made some 2-3 bras for her body and had to wear them too.
There are more than 50 million United States women who are victims of this size problem, they do not have any option yet. There are 80% of women who consider wearing a wrong-sized bra as they do not have an option.
Behave’s Wireless Lounge Bra has padded straps, moveable Stayz, and support without wires, making it the perfect solution for DD-I cup ladies looking for a bra they can finally love.
Behave Bras Before Shark Tank
The problem that the Behave brand is solving is not a common problem, more than 50 million women are victims of this problem. Due to solving this problem, they got a lot of orders because it is necessary for every woman.
Athena is a marketing expert, she has more knowledge about how to do branding. She promotes her product on social media.
They have different types of products like the Wireless Lounge Bra, Cheeky Boy Panty, Flossy Panty.
Did Behave Bras Get a Deal on Shark Tank?
Behave founder Athena pitched her product to Shark with her real-life story. There was a long talk between the founder and the shark, in which the founder told about the uniqueness of her business.
Athena asked Shark to invest $150,000 in 10% of the company’s equity in exchange for it. Kevin had finalized the deal in this startup for $150,000 for 20% equity.
It has a Pre-Money Valuation of $850k and a post-money valuation of $1M.
Where Can You Buy Behave Bras?
This Behave brand’s product is available only on their official website, apart from this there is no other third party. It sells directly to the consumer, thereby saving the extra cost of the consumer. If you are interested to buy this product then you have to visit their website. In this, the price of bras starts at $75 And the price of Panties is $20.
What Happened To Behave Bras After Shark Tank?
Behave got a very good response after coming from Shark Tank, now it has become a popular big brand. After Shark Tank, a lot of orders were received, which she is engaged in fulfilling. They have now got 4x the sale rate as compared to the previous sales.
On November 2022, this brand launched Limited Edition Vixen Bra. This brand has released a new promo code on International Women’s Day, using this promo code you will get 20% discount (STRONG20).
As of March 2023, the estimated annual revenue of this company is less than $1 million.
Behave Bras Shark Tank Update
This company got funding on Shark Tank. Kevin invested $150k in exchange for 20% equity in this company. After the airing of this episode, the sales of the company had increased a lot. As of March 2023, the annual revenue of this company is estimated at $1 million.
We’re following Athena Kasvikis along with her company for further updates.
What Is The Net Worth of Behave Bras?
Behave Bras’s worth is based on its valuation and growth in Shark Tank with a current valuation of $1M. Founder Athena Kasvikis’s Net Worth It can be known from this how much her share percentage is in this startup.
How was the experience in Athena Kasvikis Shark Tank?
Athena had a very good experience in Shark Tank, she gave her presentation very well. We talked to Athena, she says “Shark Tank is a cultural phenomenon.
What’s also a phenomenon is how much women’s bodies have changed in the last 20 years! According to industry research, the average breast size today in the US is a DD,”
Pitching to the Sharks is more than just a pitch for my company. It’s my pitch to normalize the struggle that millions of women face because products in the past haven’t been made to fit their needs.”
Is Behave Still In Business?
Behave was officially launched in 2019 to solve an important problem in which women had to bear a lot of pain.
This is a private company, currently, 2-10 employees are working in it, its headquarter is in the Greater Boston area, East Coast, New England.
The brand has been featured in several media publications including Today, Hello Giggles, Democrat & Chronicle, Lingerie Briefs and many more.
Images Credit: dgepress
Next, we will give you more information about the Behave startup.