Behave Bras is a Boston-based Apparel & Fashion Industry startup that creates supportable and comfortable bars for DD+ boobs. Behave became a MassChallenge finalist in 2018 and by 2020, she launched her e-commerce startup to provide Big Bras.
This bra solves the quad-boob, painful shoulder divots, and constant discomfort problem that is mostly seen in women.
This bra is wire-free and supportive to give women a comfortable feel apart from using Stayz innovative stretch fabric pieces. This Stayz makes the Behave Bras brand unique from the rest of the brand company.
This Stayz technology brings the comfort you get in a bra without wearing it.
Fabric Content:
LACE: 58% Nylon, 32% Polyester, 10% Spandex
MESH: 90%Nylon, 10% Spandex
SLEEP STAYZ: 77% Polyamide, 23% Elastane
| Company Name | Behave Bras |
| Founder | Athena Kasvikis |
| Founded | 2019 |
| Product | wire-free lingerie made for bigger busts |
| Asked For | $150k for 10% Equity |
| Final Deal | Kevin O’Leary |
| Shark | $150k for 20% Equity |
| Episode (Shark Tank USA) | S13 E15 |
| Air Date | Mar 11, 2022 |
| Business Status | In Business |
| Website | Visit Website |
| Headquarters | Boston, Massachusetts, United States |
| Lifetime Worth (Sales) | $1M *estimated |
| Go To Amazon | Buy Now |
| Watch On | Amazon Prime |
Another Shark Tank Pitch
Who Is The Founder Of Behave Bras?
Behave’s Founder & CEO is Athena Kasvikis, a marketing expert who worked for 2 years atKill Cliff Inc. I was doing VP of Marketing.
He worked at Procter & Gamble for 4 years after completing her MBA from the University of Rochester-Simon Business School.
Athena has finally launched this Behave brand after many years of struggle. During high school, Athena had neck and shoulder pain for years. The founders were very frustrated about this problem as it was happening to them again and again.
To solve this problem, the founder thought of starting her own Big Bra Brands startup that supports Big Busts.
The founder grew up in a big Greek/Italian family. Because of this problem, she made some 2-3 bras for her body and had to wear them too.
There are more than 50 million United States women who are victims of this size problem, they do not have any option yet. There are 80% of women who consider wearing a wrong-sized bra as they do not have an option.
Behave’s Wireless Lounge Bra has padded straps, moveable Stayz, and support without wires, making it the perfect solution for DD-I cup ladies looking for a bra they can finally love.
Behave Bras Before Shark Tank
The problem that the Behave brand is solving is not a common problem, more than 50 million women are victims of this problem. Due to solving this problem, they got a lot of orders because it is necessary for every woman.
Athena is a marketing expert, she has more knowledge about how to do branding. She promotes her product on social media.
They have different types of products like the Wireless Lounge Bra, Cheeky Boy Panty, and Flossy Panty.
Did Behave Bras Get a Deal on Shark Tank?
Athena pitched her product to Shark with her real-life story. There was a long talk between the founder and the shark, in which the founder talked about the uniqueness of her business.
Athena asked Shark to invest $150,000 in 10% of the company’s equity in exchange for it. Kevin had finalized the deal in this startup for $150,000 for 20% equity.
It has a Pre-Money Valuation of $850k and a post-money valuation of $1M.
The product is available only on their official website, apart from this there is no other third party. It sells directly to the consumer, thereby saving the extra cost of the consumer. If you are interested in buying this product then you have to visit their website. In this, the price of bras starts at $75 And the price of Panties is $20.
Behave Bras Shark Tank Update
In November 2022, this brand launched a Limited Edition Vixen Bra. This brand has released a new promo code on International Women’s Day, using this promo code you will get a 20% discount (STRONG20).
As of March 2023, the estimated annual revenue of this company is less than $1 million.
Kevin invested $150k in exchange for 20% equity in this company. After the airing of this episode, the sales of the company had increased a lot. As of March 2023, the annual revenue of this company is estimated at $1 million.
We’re following Athena Kasvikis along with her company for further updates.
What Is The Net Worth of Behave Bras?
Behave Bara’s net worth is estimated at $1 million.
Behave was officially launched in 2019 to solve an important problem in which women had to bear a lot of pain.
The brand has been featured in several media publications including Today, Hello Giggles, Democrat & Chronicle, Lingerie Briefs, and many more.
