Stress Free Kids is a small business specializing in children’s books and CDs designed to promote relaxation and reduce stress. By engaging with these materials, children not only find enjoyment but also improve their sleep quality.
Founded in 2003 by Lori Lite, the business was inspired by her desire to alleviate her children’s night terrors. To further expand her venture, Lori appeared on Shark Tank Season 1, Episode 3, seeking $250,000 for 20% equity at a $1.2 million valuation. Barbara Corcoran invested $250,000 for a 50% equity stake in the company.
Stress Free Kids offers a variety of storytelling books, priced between approximately $7.95 and $14.95, aimed at helping reduce anxiety, stress, and anger in children. Additionally, the website features word games for kids aged 4-11, as well as relaxation music and audiobooks.
| Company Name | Stress Free Kids | |
| Founder | Lori Lite | |
| Founded | 2003 | |
| Product | Books to reduce stress. | |
| Asked For | $250k for 20% equity | |
| Final Deal | $250k for 50% equity | |
| Shark |  Barbara Corcoran | |
| Episode (Shark Tank USA) | S1 E3 | |
| Air Date | Aug 23th, 2009 | |
| Business Status | In Business | |
| Website | Visit Website | |
| Headquarters | Atlanta Metropolitan Area, Georgia, USA | |
| Lifetime Worth (Sales) | $8.1M *estimated | |
| Buy and Watch | Buy Now | Amazon Prime |
Another Shark Tank Pitch
Who Is The Founder Of Stress Free Kids?
Lori Lite is the founder and CEO of Stress Free Kids, an award-winning author dedicated to helping children manage stress. In February 2018, she joined Actualize Consulting as the Manager of Social Media and Communications.
How Was The Shark Tank Pitch Of Stress Free Kids?
Entrepreneur Lori Lite sought $250,000 in exchange for 20% equity in her business. She explained to the Sharks how her book helps children reduce stress. In 2008, she sold 30,000 units, generating $180,000 in revenue, but only made a $50,000 profit from those sales.
Lori’s husband supports her in this venture, and she has personally invested $2,000 in the business. Robert Herjavec remarked that the valuation of the business was “crazy.” Kevin Harrington noted that the focus on multiple products led him to withdraw from the pitch.
Kevin O’Leary offered $250,000 for 100% equity, but Lori declined. After O’Leary said he was out, Daymond John offered $250,000 for 51% equity, which Lori felt was too much. Barbara Corcoran then offered Lori $250,000 for 50% equity.
Lori consulted with her husband, Rick, who advised her to consider Barbara’s offer. Lori expressed to the Sharks that she could not part with more than a 40% stake in the company. Both Daymond and Barbara insisted they would not alter their offers.
Ultimately, Lori decided that 50% was more attractive than 51%, and she accepted Barbara Corcoran’s offer.
| Sharks | Offers |
|---|---|
| Barbara Corcoran | $250k for 50% equity (#1) |
 Kevin O’Leary | $250k for 100% equity (#1) |
 Robert Herjavec | No Offer |
 Daymond John | $250k for 51% equity (#1) |
 Kevin Harrington | No Offer |
| Founder’s (Countered) | $250k for 40% equity (with Barbara & Daymond) (#1) |
| Final Deals | $250k for 50% equity |
What Happened To Stress Free Kids After Shark Tank?
Stress Free Kids secured a deal on Shark Tank, with Barbara Corcoran investing $250,000 in exchange for 50% equity. Following the episode’s airing, the company’s Angry Octopus book became a best-seller on Amazon.
In 2022, the annual sales for Stress Free Kids reached $2 million. Lori’s Affirmative Weaver book is also highly popular, attracting many parents on Amazon. By 2023, the estimated annual revenue for the company was $2.1 million.
The company’s books are currently available on platforms such as Amazon, Barnes & Noble, iTunes, Waterstones, Booktopia, and Indigo.
In Shark Tank Season 1, Episode 12, a progress segment highlighted the company’s sales growth following its appearance on the show. We are continuing to follow the company and its founders for further updates.
What Is Stress Free Kids’s Net Worth?
Stress Free Kids has an estimated net worth of $3.5 million. In today’s market, many people are moving away from physical books in favor of audiobooks, contributing to the gradual growth of the audiobook industry.
Annual Revenue by Years
Note: This report is based on our research and data so far. In this, we are only estimating the annual revenue.
| Years | Annual Revenue |
| 2024 | $ *estimated |
| 2023 | $2.1M *estimated |
| 2022 | $2M *estimated |
| 2003-21 | $5M *estimated |
Funding Reports to Date!
| Years | Funding Amount | Investor |
| 2009 | $250k | Barbara Corcoran |
Founder Lori Lite currently serves as the Manager of Social Media and Communications at Actualize Consulting while managing her business. There are concerns about the sustainability of this business in the future.
The company is headquartered in the Atlanta Metropolitan Area, Georgia, United States, and employs 1 to 5 people.
Yes, Stress Free Kids is Still in business as of January 2024.
frequently asked questions
Who founded Stress Free Kids?
Stress Free Kids was founded by Lori Lite.
Did Stress Free Kids get a deal on Shark Tank?
Yes, Stress Free Kids got a deal on Shark Tank.
