Supermix Studio offers a design platform allowing kids to customize their favorite clothes with unique designs. Their offerings include suits, denim, backpacks, hats, pencil cases, and more, with over 500 patches available in their library.
The platform is user-friendly: visit the website, select the color and size of your preferred clothing item, and click the “Customize Now” button. Users can create their designs from a vast library of patches, including letters, numbers, messages, and icons, and place their order. For additional customization, users can enhance their designs by purchasing patch point packs.
Supermix Studio also features collections for babies and women.
| Company Name | Supermix Studio | |
| Founder | Jennifer Bischoff | |
| Founded | May 2021 | |
| Product | Custom design clothes platform for kids | |
| Asked For | $250k for 10% equity | |
| Final Deal | $250k for 20% equity + 3.5% royalties | |
| Shark |  Robert Herjavec |  Lori Greiner |
| Episode (Shark Tank USA) | S15 E6 | |
| Air Date | Nov 3, 2023 | |
| Business Status | In Business | |
| Website | Visit Website | |
| Headquarters | New York, New York, USA | |
| Lifetime Worth (Sales) | $170k *estimated | |
| Buy and Watch | Buy Now | Amazon Prime |
Another Shark Tank Pitch
Who Is The Founder Of Supermix Studio?
Jennifer Stein-Bischoff is the founder and CEO of Supermix Studio. With over 23 years of experience in the fashion industry, she launched her own business after working for several major companies.
Before 2021, Jennifer held roles at notable brands such as Tommy Hilfiger, Sean John, Kohl’s Department Stores, and Aeropostale, Inc.
How Was The Shark Tank Pitch Of Supermix Studio?
Jennifer Stein-Bischoff, the founder and CEO of Supermix Studio, entered Shark Tank seeking $250,000 for 10% equity, valuing her company at $2.5 million. She presented her customized kids’ clothing brand, which allows customers to personalize items with a wide range of patches.
The base price for a denim jacket is $69, with a production cost of $13.75. Launched in October 2022, Supermix Studio generated $60,000 in sales during its first holiday season. By 2023, sales had reached $110,000, bringing the lifetime total to $170,000.
Lori Greiner and Robert Herjavec teamed up to offer $250,000 for 25% equity and 5% royalties until the $250,000 is recouped. Jennifer countered with a request for 20% equity and 2% royalties. Robert Herjavec then revised the offer to $250,000 for 20% equity and 3.5% royalties until the initial investment is returned. Jennifer accepted this revised offer.
| Sharks | Offers |
|---|---|
| Robert Herjavec | Team up with Lori: $250k for 20% equity + 3.5% royalties |
 Kevin O’Leary | No Offer |
 Mark Cuban | No Offer |
 Daymond John | No Offer |
| Lori Greiner | Team up with Robert: $250k for 20% equity + 3.5% royalties |
| Final Deals | $250k for 20% equity + 3.5% royalties |
Supermix Studio Shak Tank Update
Supermix Studio secured a deal on Shark Tank with Lori Greiner and Robert Herjavec. Lori admitted her limited knowledge about the kids’ clothing industry and expressed the need for Robert’s expertise as her partner in this venture.
Following the Shark Tank appearance, Supermix Studio saw an influx of parents visiting their website to create custom-designed clothing for their children. This boost in interest bodes well for the company’s future potential to become a significant brand in the industry.
What Is Supermix Studio’s Net Worth?
Supermix Studio’s net worth is estimated at $0.1 million. Founded in 2021, the company benefits from Jennifer Stein-Bischoff’s extensive experience in the fashion industry, particularly in product design. With a diverse range of cool designs available for hoodies, joggers, denim jackets, and backpacks, and a library of over 500 premium patches, the brand is well-positioned to grow.
Annual Revenue by Years
Note: This report is based on our research and data so far. In this, we are only estimating the annual revenue.
| Years | Annual Revenue |
| 2022 – 23 | $170k *estimated |
Funding Reports to Date!
| Years | Funding Amount | Investor |
| 2023 | $250k | Lori Greiner Robert Herjavec |
Given its innovative approach and strong leadership, Supermix Studio has the potential to become a significant player in the kids’ fashion market.
