Chefee is a robotics company founded by Assaf Pashut, which has developed an automatic kitchen that cooks meals autonomously. Assaf appeared on Shark Tank Season 15, Episode 17, seeking $500,000 for 4% equity at a $12.5 million valuation.
In 2006, while in San Francisco, Assaf started a company named The Flying Falafel LLC, but his dream was to open an automated restaurant. In 2020, he and his friend Noam Wolfson launched a robotic restaurant called 7D Robotics.
After a few months, Assaf realized that operating it was both dangerous and slow. In January 2021, he began working on Chefee Robotics Kitchen, hiring engineer Iqbalsamin Prithul from Bangladesh and lead engineer Roberto Serrano.
Assaf also learned coding and design for this project, which cost approximately $300,000 to $400,000 to complete. In April 2022, he raised $350,000 in a pre-seed round.
Chefee Robotics is the world’s first embedded robotic chef, also referred to as a robotic kitchen. It not only cooks meals automatically but also orders supplies from Amazon Fresh and Instacart when items are out of stock.
Its application includes over 5,000 recipes, which users can customize. Access is available through mobile apps and voice commands. As of March 2024, this product is not available for sale.
| Company Name | Chefee Robotics | |
| Founder | Assaf Pashut | |
| Founded | 2021 | |
| Product | Embedded Robotic Chefs | |
| Asked For | $500k for 4% equity | |
| Final Deal | $500k for 15% equity | |
| Shark |  Kevin O’Leary | |
| Episode (Shark Tank USA) | S15 E17 | |
| Air Date | March 8th, 2024 | |
| Business Status | In Business | |
| Website | Visit Website | |
| Headquarters | Austin, Texas, USA | |
| Lifetime Worth (Sales) | $1M *estimated | |
| Buy and Watch | Buy Now | Amazon Prime |
Another Shark Tank Pitch
Who Is The Founder Of Chefee?
Assaf Pashut is the founder and CEO of Chefee Robotics Company. A seasoned businessman, he launched a falafel restaurant in San Francisco in 2006, achieving lifetime sales exceeding $7 million.
How Was The Shark Tank Pitch Of Chefee?
Assaf asked the Sharks for $500,000 in exchange for 4% equity at a $12.5 million valuation. He explained his self-cooking kitchen product, emphasizing that they haven’t built a cooker but created an automated robotic ecosystem.
The lowest cost for an automatic kitchen product is $9,500, which does not include a refrigerator. The premium version will cost around $40,000 to $50,000, with the main difference being the capacity for ingredients and the inclusion of a refrigerator.
Currently, the company is pre-revenue and has signed a $500,000 Letter of Intent (LOI) with a remodeling company. Assaf has raised $450,000 so far, investing $90,000 of his own funds.
Barbara Corcoran expressed her lack of trust in the product’s execution and withdrew. Robert Herjavec stated he doesn’t see a market for the product, so he opted out as well. Lori Greiner mentioned concerns about adopting the kitchen, leading her to withdraw too.
Kevin O’Leary offered $500,000 for 15% equity. Mark Cuban refused to invest. Assaf did not counter Kevin’s offer for 8% equity, and when he lowered his ask to 12%, it still didn’t work. Ultimately, he accepted Kevin’s offer.
Sharks Offers list!
| Sharks | Offers |
|---|---|
 Robert Herjavec | No Offer |
| Kevin O’Leary | $500k for 15% equity |
 Mark Cuban | No Offer |
 Barbara Corcoran | No Offer |
 Lori Greiner | No Offer |
| Founder’s (Countered) | $500k for 8% equity (#1) $500k for 12% equity (#1) |
| Final Deals | $500k for 15% equity |
Chefee Robotics Shark Tank Update
Assaf addressed questions from the public by releasing a video on the official Instagram account, @chefeerobotics. One common inquiry was whether Chefee could make a potato recipe, to which Assaf responded affirmatively. They have also partnered with several maintenance and cleaning companies across the United States.
Entering the Shark Tank alone, Assaf shared his vision for the project, which excited the Sharks. In addition to investment, he seeks their expertise to effectively market the product.
What Is Chefee Robotics’s Net Worth?
Chefee Robotics is estimated to have a net worth of $1.5 million. As many sectors undergo significant changes, the robotic kitchen project aims to transform traditional kitchens into smart devices. However, we believe it may not be wise for people to place excessive trust in technology.
Annual Revenue by Years
Note: This report is based on our research and data so far. In this, we are only estimating the annual revenue.
| Years | Annual Revenue |
| 2024 | *estimated |
Funding Reports to Date!
| Years | Funding Amount | Investor |
| 2023 | $500K | Kevin O’Leary |
Founded in 2021, Assaf invested the profits from his restaurant business into developing robotic kitchens.
The company is headquartered in Austin, Texas, and currently employs between 2 and 10 people, according to its LinkedIn profile.
Yes, Chefee is still in business as of March 2024.
frequently asked questions
Who is the Founder of Chefee?
Boona was founded by Assaf Pashut.
Did Chefee get a deal on Shark Tank?
Yes, Chefee got a deal in Shark Tank.
