Supply Co is a personal grooming retail business that sells sustainable single-edge razors. These razors are made from stainless steel and utilize aerospace technology.
The design of the razor makes it easy to use while reducing the risk of skin cuts. Each razor comes with a black-label blade that is simple to insert.
The product features six primary shaving settings that users can adjust to their preference. Recently, the company has expanded its offerings to include personal care and grooming kits alongside the razors.
Company Name | Supply Co | |
Founder | Patrick Coddou and Jennifer Coddou | |
Founded | 2015 | |
Product | Personal Grooming Kits | |
Asked For | $300k for 10% equity | |
Final Deal | $300k for 15% equity | |
Shark | Robert Herjavec | |
Episode (Shark Tank USA) | S11 E6 | |
Air Date | Nov 3, 2019 | |
Business Status | In Business | |
Website | Visit Website | |
Headquarters | Fort Worth, Texas, United States | |
Lifetime Worth (Sales) | $49.5M *estimated | |
Buy and Watch | Buy Now | Amazon Prime |
Another Shark Tank Pitch
Who Is The Founder Of Supply Co?
Patrick Coddou is the founder and CEO of Supply Co, while Jennifer Coddou serves as the co-founder of the company.
Patrick Coddou
Patrick is a Mechanical Engineer and holds a Master of Business Administration from Southern Methodist University. He has worked for many years at Lockheed Martin, an aerospace company.
Jennifer Coddou
After studying sports management at Texas A&M University, Jennifer worked as a math teacher at Fort Worth Independent School District (ISD) for several years.
How Was The Shark Tank Pitch Of Supply Co?
After entering the Shark Tank, Patrick and Jennifer presented their business to the sharks. In 2018, they achieved $1 million in sales, and they anticipate $2.5 million in sales for 2019.
They have invested $125,000 in the business, with most of their sales coming from direct consumers. The landed cost of the product is $28, while it retails for $129, giving them a gross margin of 50%.
Kevin O’Leary expressed interest in the product, offering $300,000 for 5% equity plus a royalty of $1.50 per unit in perpetuity. Robert Herjavec also showed interest, offering $300,000 for 15% equity.
Finalized: Robert Herjavec invests $300k in exchange for 15% equity in “Supply Co”.
What Happened To Supply Co After Shark Tank?
Supply Co secured funding on Shark Tank through Robert Herjavec. After the episode aired, many people purchased their product, and the overall feedback was positive.
In January 2020, they generated $1 million in sales in just one month. By 2021, their annual sales reached $12 million.
On October 4, 2021, they launched a Kickstarter campaign for two new products, the Single Edge SE and Pro razors. They successfully raised a total of $203,833 from this campaign.
The Single Edge SE and Pro razors are made with Nikstop technology, making them suitable for cutting beard, head, and body hair.
Currently, the company also sells personal care products, including face wash, moisturizer, eye cream, and face scrub, in addition to grooming kits.
In September 2022, Supply Co was acquired by Foundry Brands. As of June 2023, the company’s annual sales have reached an estimated $15 million.
Husband and wife duo Patrick and Jennifer delivered an impressive pitch on Shark Tank. While Lori Greiner, Daniel Lubetzky, and Mark Cuban declined to invest, Robert Herjavec and Kevin O’Leary made offers. The founders ultimately chose to accept Robert’s offer.
We will continue to follow Patrick and Jennifer Coddou and their company for further updates.
What Is the Net Worth of Supply Co?
The current valuation of Supply Co is estimated at $20 million. On Shark Tank, the founders sought funding for their company at a $3 million valuation but ultimately secured funding at a $2 million valuation.
Annual Revenue by Years
Note: This report is based on our research and data so far. In this, we are only estimating the annual revenue.
Years | Annual Revenue |
2023 | $15M *estimated |
2022 | $13M *estimated |
2021 | $12M *estimated |
2020 | $6M *estimated |
2019 | $2.5M |
Funding Reports to Date!
Years | Funding Amount | Investor |
Nov 2019 | $300K (Seed Round) | Robert Herjavec |
The headquarters of the company is located in Fort Worth, Texas, and it employs between 2 to 10 people.
Yes, Supply Co is still in business as of June 2023.