The Murder Mystery Co. is a theatrical group that specializes in hosting murder mystery parties. They have collaborated with major companies like Coca-Cola, Amazon, Netflix, Apple, and Disney.
The company operates as a subsidiary of American Immersion Theater, the largest theater company in the United States. For organizing events, they charge between $500 and $1,000, with prices increasing for larger events.
Company Name | The Murder Mystery Co | |
Founder | Scott Cramton | |
Founded | 2017 | |
Product | Hosts Murder Mystery Parties | |
Asked For | $350k for 5% equity | |
Final Deal | $350k for 10% equity | |
Shark | Jason Blum | |
Episode (Shark Tank USA) | S15 E18 | |
Air Date | March 15th, 2024 | |
Business Status | In Business | |
Website | Visit Website | |
Headquarters | Grand Rapids, Michigan, USA | |
Lifetime Worth (Sales) | $1M *estimated | |
Buy and Watch | Buy Now | Amazon Prime |
Another Shark Tank Pitch
Who Is The Founder Of The Murder Mystery Co?
The founder and CEO of The Murder Mystery Co. is Scott Cramton. American Immersion Theater, which owns the company, was established in 2002. Its offerings include The Princess Party, Camp Dragon Online, The Superhero Experience, and Famous for a Day.
How Was The Shark Tank Pitch Of The Murder Mystery Co?
Scott Cramton pitched The Murder Mystery Co. on Shark Tank, presenting his business through a live murder mystery experience. He sought $350,000 for 5% equity in the company.
During his pitch, Scott revealed that the business operates in 23 cities and has been in existence for 20 years. Since 2017, the company has generated less than $50 million in total sales. In 2022, the business achieved $7 million in revenue, with projections of $10 million for 2023, yielding an estimated profit of $2 million.
Scott shared that in 2019, the company conducted 1,200 public shows, with prices ranging from $499 to $10,000 per event. However, the COVID-19 pandemic temporarily halted operations.
Jason Blum expressed interest in becoming a strategic partner and offered $350,000 for 10% equity. Scott accepted the deal.
Sharks Offers list!
Sharks | Offers |
---|---|
Jason Blum | $350k for 10% equity |
Kevin O’Leary | No Offer |
Mark Cuban | No Offer |
Barbara Corcoran | No Offer |
Lori Greiner | No Offer |
Founder’s (Countered) | No Counters |
Final Deals | $350k for 10% equity |
The Murder Mystery Co Shark Tank Update
After securing Jason Blum’s investment, The Murder Mystery Co. reported significant achievements, including approximately $50 million in revenue from 8,000 shows.
Scott highlighted that the company’s appearance on Shark Tank helped expand its customer base and overall business opportunities.
What Is The Murder Mystery Co’s Net Worth?
The net worth of The Murder Mystery Co. is estimated at $5 million. While traditional theater has seen a decline in popularity due to advancements in technology and the rise of digital entertainment, the company continues to offer engaging, immersive experiences that appeal to a niche audience.
Annual Revenue by Years
Note: This report is based on our research and data so far. In this, we are only estimating the annual revenue.
Years | Annual Revenue |
2024 | *estimated |
2023 | $50M *estimated |
Funding Reports to Date!
Years | Funding Amount | Investor |
2023 | $350k | Jason Blum |
Yes, The Murder Mystery Co is still in business as of March 2024.
frequently asked questions
Who is the Founder of The Murder Mystery Co?
The Murder Mystery Co was founded by Scott Cramton.
Did The Murder Mystery Co get a deal on Shark Tank?
Yes, The Murder Mystery Company got a deal in Shark Tank.