What Happened To The Pizza Cupcakes After Shark Tank?

This pizza cupcake is a unique take on traditional pizza that tastes fantastic. Flavored with flaky, savory fresh mozzarella and San Marzano tomatoes, this cupcake dissolves easily in your mouth.

According to the founder, the flavor resembles that of authentic Italian pizza. Its attractive size and shape make it a perfect addition to any kid’s party, enhancing the overall pizza party experience.

Did Pizza Cupcakes Get a Deal on Shark Tank?

The founder of Pizza Cupcakes pitched his product effectively on Shark Tank, seeking $125,000 for 5% equity, which valued the company at $2.5 million.

Andrea began his culinary career at 16 as a chef and later moved to London, where he learned English. He worked in a fine Italian restaurant owned by Soho House, the largest private members’ club in the world.

This experience led to an opportunity in New York, where he worked at one of the club’s locations for a decade, eventually meeting Michelle Jimenez, who specializes in events and social media influencer partnerships.

Currently, Pizza Cupcakes sells directly to consumers, having previously distributed through catering, Smorgasburg (a popular market in New York City), and stadiums. Their first partnership was with Citi Field in New York, and they also utilize commercial kitchens and co-packers.

In 2021, Andrea projected annual sales of $800,000 after generating $344,000 in 2020. By February 2021, he had made $77,000 in sales. However, the COVID-19 pandemic severely impacted the restaurant industry. Michelle is now working on an e-commerce business model to offer frozen products direct to customers.

Each box contains 12 cupcakes, priced at $24.99, which increased to $25.99 as of July 2022. They charge an additional $9.99 for shipping. Andrea mentioned on Shark Tank that the cost to produce one cupcake is 95 cents, reflecting the handmade process in a commercial kitchen.

Kevin O’Leary expressed concerns about the challenges of shipping frozen products and opted out of the investment. Daymond John stated that if he couldn’t be the best partner, he would also withdraw. Robert Herjavec declined to invest as well.

Lori Greiner liked the product and its taste, offering $125,000 for 20% equity, expressing confidence that the business could grow rapidly. Mark Cuban noted the difficulties in delivering frozen products at reasonable prices and chose to exit.

Michelle countered Lori’s offer, stating that 20% equity was too high, given the challenges they had already overcome. She proposed $125,000 for 10% equity. Lori responded with a final offer of 15%, which Michelle countered at 12.5%. When Lori declined this, Michelle made another counter-offer of $125,000 for 12.5% equity and 2.5% advisory shares.

Finally, Lori signed a deal with The Pizza Cupcakes for $125,000 for 12.5% and 2.5% advisory shares.

What Happened To Pizza Cupcakes After Shark Tank?

Lori Greiner invested in Pizza Cupcakes, and she has featured the product on her website. During the Shark Tank episode, there was extensive discussion about the deal.

Following the episode’s airing, sales began to increase rapidly. However, the COVID-19 pandemic soon disrupted order fulfillment, as noted by Michelle and Andrea on the Pizza Cupcakes website. As the pandemic subsided, the business resumed operations smoothly.

In October 2021, Pizza Cupcakes launched in 100 Wegmans stores on the East Coast, boosting annual revenue to $5 million. This success was highlighted in Shark Tank Season 13, Episode 15, where it was mentioned that revenue had fallen to zero during the pandemic.

By the time the episode aired, sales had reached $300,000, and just 10 months later, the business generated $3.1 million in sales. By July 2022, annual revenue had increased to $5 million, with continued growth.

The post-Shark Tank growth of Pizza Cupcakes has been impressive. As of November 2022, there has been no evidence indicating that Lori Greiner has closed the deal for this business year.

The company’s products are now available at numerous supermarket chains, including Whole Foods, Walmart, Foxtrot, Plum Market, Gourmet Garage, Fresh Direct, Stew Leonard’s, Fairway, ShopRite, and Wegmans.

In September 2022, the company announced its availability in 1,600 Walmart stores nationwide. Additionally, Lori Greiner discussed Pizza Cupcakes during her appearance on The Ellen Show.

What is the Pizza Cupcake Net Worth?

Pizza Cupcakes is a highly regarded food business that many people across the United States rely on in their daily lives. During the pandemic, online sales surged, resulting in a net revenue of $1.8 million. The average price for a box of these cupcakes is $25.99, while two boxes are available for $49.99.

Yes, Pizza Cupcake is still in business as of December 2022.