Tia Lupita is a food and beverage company that specializes in healthy Mexican foods, offering products like hot sauce, tortilla chips, and more. The brand’s best-selling product is its hot sauce, known for its toasted spice made from red chili peppers with a hint of vinegar for added zing.
Their tortilla chips come in various flavors and are high in fiber. Tia Lupita’s products are sold in over 5,000 retail stores nationwide, including popular retailers like Whole Foods, Walmart, and Target, and are also available on Amazon.
| Company Name | Tia Lupita Foods |
| Founder | Hector Saldivar |
| Founded | 2016 |
| Product | mexican inspired food made with natural ingredients |
| Asked For | $500k for 5% equity |
| Final Deal | $500k as a line of credit at a 12.5% interest rate for 5% equity non-diluted |
| Shark | Kevin O’Leary |
| Episode (Shark Tank USA) | S14 E20 |
| Air Date | April 14, 2023 |
| Business Status | In Business |
| Website | Visit Website |
| Headquarters | Tiburon, California, United States |
| Lifetime Worth (Sales) | $8M *estimated |
| Go To Amazon | Buy Now |
| Watch On | Amazon Prime |
Another Shark Tank Pitch
How Was The Shark Tank Pitch Of Tia Lupita Foods?
Founder Hector Saldivar appeared on Shark Tank, seeking $500,000 for 5% equity in the company. He presented the beneficial properties of his products, highlighting their presence in major retailers such as Sprouts, Wegmans, and Publix.
However, Tia Lupita had faced financial struggles, losing $700,000 in 2020 and $1.2 million in 2021. Despite raising $1.9 million in funding, Saldivar retained 65% ownership of the company and had invested $700,000 of his own money into the business.
All the sharks initially declined to invest, but Kevin O’Leary showed interest, offering a $500,000 debt at a 12.5% interest rate over 36 months for 10% equity. Saldivar countered with a line of credit at the same interest rate for 7.5% equity, which Kevin rejected.
Saldivar then countered again, proposing the same terms for 5% equity with no dilution of the 5%. Kevin O’Leary accepted this offer, sealing the deal.
Finalize: Kevin O’Leary invests $500k as a line of credit @ 12.5% interest rate in “Tia Lupita Foods” for for 5% non-diluted stake.
Tia Lupita Foods Shark Tank Update
After securing the deal with Kevin O’Leary, Hector Saldivar shared a video on social media platforms on April 18, 2023, announcing a significant increase in website traffic and orders following the airing of the Shark Tank episode.
From April 14 to April 19, the company’s website saw about 30,000 visitors, compared to the 1,500 weekly visitors before the episode aired.
Additionally, the brand expanded its retail presence, with products like Salsa Macha being made available at Publix on April 28, 2023, and Tia Lupita products being stocked at Costco Wholesale Canada starting May 4, 2023, with three new flavors.
Tia Lupita has also started selling at Save-On-Foods and Pattison Food Group retail stores, and talks are ongoing with Walmart.
What is The Net Worth of Tia Lupita Foods?
As of now, Tia Lupita Foods is valued at $10 million. The company has been operational since 2016, with founder Hector Saldivar having invested $700,000 of his own savings into the business.
Following the Shark Tank episode, the brand has experienced significant growth and continued expansion in both online and retail markets.
Yes, Tia Lupita Foods is still in business as of April 2024.
