Based in Iowa City, Iowa, United States, No Limbits is a pioneering adaptive clothing brand tailored for individuals with disabilities. Their innovative designs extend beyond mere clothing to include specialized adaptive wheelchair jeans.
Distinctive in their design, these jeans are crafted with the unique needs of amputees in mind, featuring the signature Amp Pant. These jeans prioritize softness, comfort, and a flattering fit exclusively for individuals with leg-loss.
No Limbits offers a range of jeans and sensory-friendly clothing for both men and women. The discreet zipper placement on both legs ensures that observers cannot easily discern the wearer’s disability.
Available in various sizes for both genders, these products not only offer style but also alleviate issues such as restricted movement, discomfort from irritating materials, and in some cases, pressure sores.
| Company Name | No Limbits |
| Founder | Erica Cole |
| Product | ready-to-wear adaptive clothing brand for people with disabilities |
| Asked For | $100,000 For 6% Equity |
| Final Deal | $100,000 For 10% Equity |
| Shark | Mark Cuban, Emma Grede |
| Episode (Shark Tank USA) | Season 13 Episode 18 |
| Business Status | In Business |
Who Is The Founder Of No Limbits?
Erica Cole is the Founder and CEO of No Limbits, which she established in January 2019 in the Iowa City, Iowa area. Inspired by her personal experiences and challenges, it took Erica more than a year to transform her idea into a startup venture.
As a disabled woman who lost her leg in a car accident, Founder Cole brings a unique perspective to her work. She holds a Bachelor’s degree in Chemistry from the University of Iowa.
Following her education, Erica gained valuable experience as a Target Incubator Fellow at Target Company for three months. She also worked for several years at Future Founders and Halcyon before embarking on her entrepreneurial journey with the launch of No Limbits in 2019.
Did No Limbits Get a Deal on Shark Tank?
The founder of No Limbits presented the Sharks with comprehensive information about her product, emphasizing its necessity, target users, and features designed to address the needs of individuals who have lost their legs. These Zipper Jeans not only solve a practical problem but also enhance the wearer’s fashion sense, offering a stylish alternative.
Seeking funding to expand her reach and help others facing similar challenges, the founder entered the Shark Tank with a request for $100,000 in exchange for a 6% stake in the company.
Emma Grede expressed keen interest in investing in the startup and proposed a partnership with Mark Cuban. However, in response to the founder’s offer, Emma countered with an offer to invest $100,000 for a higher equity stake of 12%.
In a countermove, the founder adjusted her offer, agreeing to accept the $100,000 investment but offering a 10% equity stake instead.
Ultimately, Emma Grede and Mark Cuban decided to invest $100,000 in No Limbits, securing a 10% equity share in the company.
