Skippi Ice Pops is India’s first ice pops brand, based in Hyderabad and launched in March 2020. Ice pops, liquid-based frozen snacks similar to popsicles, are well-known in Canada and the United States.
Skippi, also known as Kabra Global, is an offshoot of Prabhat Udyog, which was founded by Pravin Kabra in 1980. Since its launch, Skippi Ice Pops has become a successful brand in India, with the ice pop market also thriving in the United States and Australia.
Upon its introduction to the Indian market, Skippi Ice Pops generated sales of ₹60 lakhs. The brand currently offers six flavors: Cola, Lemon, Raspberry, Orange, Mango Twist, and Bubble Gum, appealing to diverse tastes.
Skippi Ice Pops are made with natural fruits and vegetables and are sold on various platforms. The product is available in approximately 2,000 retail outlets across India, with Hyderabad being one of its largest markets, and it has expanded to states like Maharashtra, Kerala, and Mizoram.
| Company Name | Skippi Ice Pops |
| Founder | Ravi Kabra and Anuja Kabra |
| Business | Ice Pops |
| Asked For | ₹45 Lakhs for 5% Equity |
| Final Deal | ₹1 Crores for 15% Equity |
| Shark | 5 Shark (Namita Thapar, Aman Gupta, Vineeta Singh, Anupam Mittal, Ashneer Grover) |
| Episode (Shark Tank India) | Season 1 Episode 6 |
| Business Status | In Business |
| Valuation | ₹66 Crores |
Skippi Ice Pops Shark Tank India Update
Ravi Kabra, the founder of Skippi Ice Pops, was awarded the ET Excellence Award 2022 and previously received the 2022 Small Business Award for Manufacturing.
Before appearing on Shark Tank India, the company generated a monthly revenue of ₹4–₹5 lakhs and operated regionally. However, after securing a ₹1 Crore deal on Shark Tank India, monthly sales skyrocketed to ₹70 lakhs, leading to the expansion of international distribution to countries such as Uganda, Nepal, Kuwait, Hong Kong, and Dubai.
Looking ahead, Ravi Kabra plans to enter the European markets within the next 12-18 months and subsequently expand into the Middle East and African markets.
