KIN Apparel specializes in satin-lined hoodies designed for hair care enthusiasts. The name “KIN” stands for “Keep It Naturally,” reflecting the company’s commitment to promoting healthy hair care.
The official name of the company is KIN Haircare, as it exclusively produces and sells hair care-related products. Each clothing item is crafted from high-quality satin fabric, providing a soft and silky feel.
In addition to hoodies, KIN Apparel offers a variety of hair care accessories, including hats, airport sets, pillowcases, car headrest covers, scrunchies, and headbands.
The satin-lined hoodies are available in 11 different colors and various sizes, catering to both males and females. The price range for these hoodies is between $39.99 and $84.99.
| Company Name | KIN Apparel |
| Founder | Philomina Kane |
| Founded | April 2020 |
| Product | Satin Lined Hoodies for Hair Care |
| Asked For | $200k for 10% equity |
| Final Deal | $200k for 30% equity |
| Shark | Emma Grede and Lori Greiner |
| Episode (Shark Tank USA) | S13 E1 |
| Air Date | Oct 8, 2021 |
| Business Status | In Business |
| Net Worth | $1 Million *estimated |
| Website | Visit Website |
| Headquarters | Philadelphia, Pennsylvania, US |
| Go To Amazon | Buy Now |
Another Shark Tank Pitch
Who Is The Founder Of KIN Apparel?
KIN Apparel is founded and led by Philomina Kane, who serves as the CEO, content creator, digital marketer, and social media influencer. She launched the company in April 2020, aiming to revolutionize hair care through fashion and inclusivity.
Philomina draws inspiration from her Ghanaian heritage and has a deep appreciation for her grandmother, having lived with her in Ghana for five years.
After completing her degree at Princeton University, she worked as the Marketing Director at NaturAll Club.
In addition to her business endeavors, Philomina started her YouTube career part-time in May 2014, creating videos focused on hair care tips and related content. She currently boasts over 186,000 subscribers on her YouTube channel, with a lifetime total of more than 13 million views.
How Was The Shark Tank Pitch Of KIN Apparel?
Philomina Kane entered Shark Tank seeking $200,000 for 10% equity in KIN Apparel. During her pitch, she shared her compelling business story and background, impressing the sharks with her presentation.
The thick hoodies are manufactured in China, with a production cost of $13.70 and a landed cost of $16.75, allowing for a selling price of $80. The profit margin on these products is strong, which the sharks appreciated.
Philomina started the company in 2020 with an initial investment of $500, allocated solely for marketing. By that year, she generated $246,000 in revenue, and in 2021, she has already made $355,000. Notably, her customer acquisition cost is zero, and she currently has $150,000 in the bank.
Kevin O’Leary expressed that he has found success in various ventures except for the hair care category, leading him to opt out. Barbara Corcoran described Philomina as “chaotic poetry in motion” and indicated that she did not feel the need for a shark’s involvement, so she also withdrew.
Emma Grede and Lori Greiner showed interest in the business and offered $200,000 for 30% equity. Philomina countered with a request for 20%, but the sharks declined. She then proposed 25% equity, which was also rejected.
Finalize: Emma Grade & Lori invested $300K in KIN Apparel for 30% equity.
What Happened To KIN Apparel After Shark Tank?
KIN Apparel signed a deal with Emma Grede and Lori Greiner for 30% equity at a $1 million valuation. Philomina Kane became very emotional during her pitch on Shark Tank as she shared her story of struggle and perseverance.
As both an influencer and marketing expert, Philomina utilized her extensive marketing knowledge to grow her sales from just $500 to $246,000. Her effective marketing strategies have allowed her to work full-time on the business, and she is currently engaged in paid social media advertising.
The episode of Shark Tank significantly boosted the business, resulting in a surge of orders following its airing. On October 17, 2021, KIN Apparel shared a video showcasing the shipment of thousands of dollars’ worth of hoodies and other accessories.
Additionally, Philomina was featured on Fox 29 Philadelphia on October 29, 2021, and she appeared in Inc. Magazine on March 25, 2022.
Since securing the deal on Shark Tank, KIN Apparel is estimated to have generated millions in sales, as evidenced by Philomina’s video showing a large volume of product shipments.
However, as of September 2022, there is no confirmed information regarding whether the deal with Emma and Lori has been finalized, and no reports have been made available regarding the company’s annual sales.
What Is KIN Apparel Net Worth?
As of now, KIN Apparel has not released its sales report. However, we estimate the company’s net worth to be around $1 million. Philomina Kane is actively marketing her business and has achieved notable success in her efforts.
Yes, KIN Apparel is still in business as of September 2022.
