The secret behind Genius Litter’s color-changing feature lies in silica crystals that react to cat urine. A yellow color in the litter indicates no issues; however, different colors signify potential health concerns: blue indicates abnormal alkaline levels, green suggests abnormal pH levels, orange points to albumin, and red signifies possible blood diseases.
Recognizing these symptoms allows cat owners to consult a veterinarian in a timely manner. A six-pound bag costs $24.99, but subscribers receive a 5% discount. All products are available on Amazon for purchase.
| Company Name | Genius Litter | |
| Founder | Ramon Van Meer | |
| Founded | 2019 | |
| Product | color-changing cat care litter | |
| Asked For | $250k for 4% equity | |
| Final Deal | $250k for 8% equity + 2% advisory shares | |
| Shark |    | |
| Episode (Shark Tank USA) | S15 E13 | |
| Air Date | Feb 2, 2023 | |
| Business Status | In Business | |
| Website | Visit Website | |
| Headquarters | Austin, Texas, USA | |
| Lifetime Worth (Sales) | $14M *estimated | |
| Buy and Watch | Buy Now | Amazon Prime |
Another Shark Tank Pitch
Who Is The Founder Of Genius Litter?
Ramon Van Meer is the founder and CEO of Genius Litter, a business established in 2019. He also owns the San Francisco-based Van Meer Capital Investment Company and Alpha Paw. The Chief Technology Officer (CTO) of Genius Litter is Anant Gupta, a full-stack developer.
How Was The Shark Tank Pitch Of Genius Litter?
Ramon entered Shark Tank seeking $250,000 for 4% equity in his business, Genius Litter. He explained that it is a silica litter mixed with a pH-testing liquid that detects health issues in cat urine.
The selling price per bag is $24.99, while the production cost is $4.71. Year-to-date sales are $3.1 million, with a profit of $465,000, and projected sales for 2022 are expected to reach $6.3 million.
Most sales come from online channels, with 70% from Amazon and other online stores, 20%-24% from retail stores, and the remainder from direct-to-consumer sales.
Ramon has raised $1 million for this business, which matches his own investment. He previously sold one of his blogs to a soap opera for $9 million five years ago, using that money to start multiple businesses.
Recently, he launched two new products: Health Monitoring Pee Pads and Cat L-Lysine. Emma Grede stated that she does not have much knowledge in this space, so she chose to opt out. Mark Cuban also expressed disinterest in the business and exited the deal.
Kevin O’Leary and Lori Greiner teamed up to offer $250,000 for 10% equity, plus a royalty of $2 per unit. However, Ramon indicated he was not interested in a royalty deal, preferring equity instead.
Kevin and Lori then revised their offer to $250,000 for 20% equity. Robert Herjavec also offered $250,000 for 10% equity. Ramon encouraged the three sharks to collaborate, leading to Kevin, Lori, and Robert presenting a joint offer of $250,000 for 15% equity.
Ramon countered with 13% equity, but Lori suggested 13% equity plus 2% advisory shares. Mark Cuban later proposed his Yes/No concept, offering $250,000 for 8% equity. Lori and Robert then teamed up to offer $250,000 for 8% equity, along with 2% advisory shares. After Kevin opted out, Mark joined Lori and Robert in their offer.
Sharks Offers list!
| Sharks | Offers |
|---|---|
| Robert Herjavec | $250k for a 10% equity (#1) $250k for 8% equity + 2% advisory shares (#2) (Lori & Mark) |
 Kevin O’Leary | $250k for a 10% equity + a royalty of $2 per unit $1 Million is paid (#1) (Lori) $250k for 20% equity (#2) (Lori) |
| Mark Cuban | $250k for 8% equity (#1) $250k for 8% equity + 2% advisory shares (#2) (Lori & Robert) |
 Emma Grede | No Offer |
| Lori Greiner | $250k for a 10% equity + a royalty of $2 per unit $1 Million is paid (#1) (Kevin) $250k for 20% equity (#2) (Kevin) $250k for 8% equity + 2% advisory shares (#3) (Robert & Mark) |
| Founder’s (Countered) | $250k for a 10% equity (#1) (Lori & Kevin) |
| Final Deals | $250k for 8% equity + 2% advisory shares |
Genius Litter Shark Tank Update
Genius Litter secured a deal on Shark Tank with three sharks—Robert Herjavec, Mark Cuban, and Lori Greiner—investing in the business. Following the episode’s airing, the company generated thousands of dollars in sales within a single day.
Founder Ramon pitched the business while wearing a veterinary doctor costume and effectively explained the product.
Even if the business had not received investment from the sharks, the exposure from the show would likely have led many cat owners to purchase the product, resulting in significant sales without any advertising costs.
What Is Genius Litter’s Net Worth?
Genius Litter’s net worth is estimated at $3 million. In the United States, a significant number of people own pets. According to a Forbes report, cats are kept in 46.5 million households, while dogs are more popular, found in approximately 65.1 million households.
Annual Revenue by Years
Note: This report is based on our research and data so far. In this, we are only estimating the annual revenue.
| Years | Annual Revenue |
| 2024 | $ *estimated |
| 2023 | $4M *estimated |
| 2022 | $6.3M *estimated |
Funding Reports to Date!
| Years | Funding Amount | Investor |
| 2023 | $250k | Robert Herjavec Lori Greiner Mark Cuban |
Yes, Genius Litter is still in business as of February 2024.
