Au Baby is a Portland-based consumer goods company that primarily sells sustainable baby blankets. Alexandra Ulmer founded this business in January 2019. Before starting the business, she was working on knitwear design at Nike for 6 years.
After years of experience, Alexandra noticed that average blankets were unable to offer warmth and relative softness. Additionally, most blankets are made from pesticide-ridden cotton or polyester (plastic!) fleece, which is not good for baby skin.
Considering all these problems, Alexandra created a perfect baby blanket. To expand her business, Alexandra Ulmer appeared on Shark Tank Season 15 Episode 13 and asked the Sharks for $80k for 25% equity at a $320k Valuation.
What Is Au Baby?
Au Baby’s alternative name is “Oh Baby!”. According to the founder, the word “AU” means “for the baby,” in French. This company uses natural merino and Cashmere wool to make blankets. Apart from being soft, it is also sustainable.
Their yarn is chemical-free, long-lasting, and biodegradable. The cost of each blanket is $160. You can buy them from the company website.
| Company Name | Au Baby | |
| Founder | Alexandra Ulmer | |
| Founded | 2019 | |
| Product | Sustainable Baby Blankets | |
| Asked For | $80k for 25% equity | |
| Final Deal | $80k for 35% equity | |
| Shark |  Kevin O’Leary | |
| Episode (Shark Tank USA) | S15 E13 | |
| Air Date | Feb 2, 2023 | |
| Business Status | In Business | |
| Website | Visit Website | |
| Headquarters | Portland, Oregon, USA | |
| Lifetime Worth (Sales) | $138k *estimated | |
| Buy and Watch | Buy Now | Amazon Prime |
Another Shark Tank Pitch
Who Is The Founder Of Au Baby?
Alexandra Ulmer is the founder and CEO of Au Baby Business, which was founded in January 2019. Before starting this business, she worked as a knit designer at Nike. She has been working in the same industry for more than 20 years in different companies.
How Was The Shark Tank Pitch Of Au Baby?
After entering the Shark Tank, Founder Alexandra asked for $80k from the Sharks for 25% equity. She explained her blanket product to the Sharks. The landed cost per unit is $74 and sells for $160.
Lifetime Sales (DTC) are $62,000, Sales in 2022 have reached $38,000 and now in 2023 Sales have reached $14,000 and are expected to reach $100,000 this year (2023). Robert Herjavec went out of business because of the cost of acquisition issue.
Mark Cuban told Alexandra that you need to improve your marketing strategy, that’s why he is out. Lori Greiner said that this is an early business so she cannot invest in it. Emma Grede said that this business is in the early stage and the product is very expensive so she cannot invest in it.
Kevin O’Leary offered $80k for 50% equity. Alexandra Countered $80k for 30% equity. Kevin made another offer of $80k for 40% equity. Alexandra countered with 35% equity and Kevin agreed.
Sharks Offers list!
| Sharks | Offers |
|---|---|
 Robert Herjavec | No Offer |
| Kevin O’Leary | $80k for 50% equity (#1) $80k for 40% equity (#2) |
 Mark Cuban | No Offer |
 Emma Grede | No Offer |
 Lori Greiner | No Offer |
| Founder’s (Countered) | $80k for 30% equity (#1) $80k for 35% equity (#2) |
| Final Deals | $80k for 35% equity |
What Happened To Au Baby After Shark Tank?
Au Baby got a deal on Shark Tank. Kevin O’Leary invested $80k in this business in exchange for 35% equity. After this episode aired, Alexandra received orders worth thousands of dollars within 2 days.
On February 5th, 2023, she posted a story on the official business Instagram handle which showed the product cost and ready-to-ship product.
Au Baby Shark Tank Update
After entering the Shark Tank, Alexandra gave an excellent pitch and explained her business and sales reports to the Sharks. After this episode aired, the sales of the business were boosted within a few hours and parents bought blankets for their children.
What Is Au Baby’s Net Worth?
Au Baby’s net worth is estimated at $0.1 million. The global baby blankets market size is expected to be USD 2.5 billion in 2023 and the annual growth rate is 3.80%. There are many big brands in this industry and it is very difficult for a small brand to compete with them.
Annual Revenue by Years
Note: This report is based on our research and data so far. In this, we are only estimating the annual revenue.
| Years | Annual Revenue |
| 2024 | $ *estimated |
| 2023 | $100k *estimated |
| 2022 | $38k *estimated |
Funding Reports to Date!
| Years | Funding Amount | Investor |
| 2023 | $80k | Kevin O’Leary |
Is Au Baby Still In Business?
Alexandra used to work in knit materials design for Flyknit and has a long time experience. She does not have much experience in product marketing, hence she needs good investors like sharks to scale the business.
The current headquarters of this baby product business is in Portland, Oregon, United States and the founder is working alone in it.
Yes, Au Baby is still in business as of February 2024.
frequently asked questions
Who founded Au Baby?
Au Baby was founded by Alexandra Ulmer.
Did Au Baby get a deal on Shark Tank?
Yes, Au Baby got a deal in Shark Tank.
