ActionGlow is a company that manufactures LED lighting systems for snow, water, and land sports. All of their products are designed to be bright, durable, and lightweight. Olympic Gold Medalist and 2019 World Surfing Champion Italo Ferreira even used their lights on his surfboard.
The ActionGlow RGB LED Lights are custom-made, waterproof, and equipped with 3M VHB adhesive, allowing for easy attachment to sports equipment without the need for screws or drilling. Once installed, the lights stay secure during use, but can be easily removed if needed.
The lights weigh between 9.0 to 20.0 ounces, including 9V batteries, and offer seven color options: blue, green, cool white, magenta, red, amber, and cyan.
Currently, ActionGlow provides lighting systems for nine different action sports, including snowboarding, skiing, biking, longboarding, wakesurfing, wakeboarding, surfing, stand-up paddleboarding (SUP), and kayaking.
The price for these lighting systems ranges from $69 to $169, and they are available on Amazon as well as the company’s website.
| Company Name | 45th Parallel Lighting, LLC (ActionGlow) |
| Founder | Garret Porter and Dakota Porter |
| Founded | Jan 2012 |
| Product | Action RGB LED Lighting System |
| Asked For | $200K for a 15% equity |
| Final Deal | $200K for a 30% equity |
| Shark | Robert Herjavec |
| Episode (Shark Tank USA) | S14 E7 |
| Air Date | Nov 18, 2022 |
| Business Status | In Business |
| Website | Visit Website |
| Headquarters | Traverse City, Michigan, United States |
| Go To Amazon | Buy Now |
Another Shark Tank Pitch
Who Is The Founder Of ActionGlow?
The founders of 45th Parallel Lighting, LLC are brothers Garret Porter and Dakota Porter, both residents of Traverse City, Michigan.
Dakota Porter, the co-founder and CEO, graduated from Traverse City Central High School and earned an Associate Degree in Entrepreneurship from Northwestern Michigan College.
Garret Porter, the co-founder and COO, also studied at Northwestern Michigan College, where he completed an Associate Degree in Business Administration.
How Was The Shark Tank Pitch Of ActionGlow?
Brothers Garret and Dakota Porter entered Shark Tank with their company, ActionGlow, seeking $200,000 in exchange for 15% equity.
They demonstrated their Action RGB LED Lighting System with a visual presentation, showcasing how impressive it looks at night. The price for their Skateboard Action Lighting is $49, with a production cost of $15.
By November 2022, the company had reached a lifetime sales total of $130,000. In 2021, they sold $32,000 worth of products, and by 2022, they had reached $22,000 in sales to date. All of their sales were generated through word of mouth, without any spending on marketing. A viral TikTok video also contributed to a boost in their sales.
Kevin O’Leary acknowledged the product’s potential but believed it would be difficult to scale, so he opted out. Lori Greiner liked the business but felt it was too small to invest in at this stage. Mark Cuban also passed, saying the business wasn’t a good fit for him.
Robert Herjavec offered $200,000 for 30% equity. The brothers countered with 20%, but Robert declined. They then countered with 25%, which Robert also refused. Ultimately, Garret and Dakota accepted Robert’s original offer of $200,000 for 30% equity.
Finalize: Robert Herjavec invested $200K in “ActionGlow” for for 30% equity.
What Happened To Action Glow After Shark Tank?
For the first time in 10 years, ActionGlow received its first investment on Shark Tank, and founders Garret and Dakota Porter were thrilled with the outcome.
Robert Herjavec, a successful investor with a portfolio of many companies, aims to help grow the ActionGlow LED Lighting System business. By November 2022, the company had generated $130,000 in total sales, though the founders admitted they hadn’t been able to fully focus on the business.
Currently, ActionGlow ships its LED lighting systems both within the United States and internationally. After their appearance on Shark Tank, there’s optimism that sales will increase significantly.
The Porter brothers delivered an excellent presentation on the show, sharing how they applied to Shark Tank three times before finally making it. They provided the sharks with a detailed overview of their business and annual sales.
With the investment secured on Shark Tank, there’s strong hope that the company will see a boost in sales in the coming weeks.
We’ll continue to follow Garret and Dakota Porter, along with their company, for further updates.
What Is ActionGlow Net Worth?
Based on the company’s sales data, we estimate the net worth of 45th Parallel Lighting, LLC (ActionGlow) to be between $0.5 million and $1.1 million.
Yes, 45th Parallel Lighting, LLC (ActionGlow) is still in business as of November 2022.
