Adde & Ayo is an apparel and clothing startup launched in Oakland, California, that creates products for kids inspired by African culture. The company offers more than 60 products, including clothing and artisan-crafted toys, all reflecting the rich heritage of African design.
In addition to clothes, Adde & Ayo produces handcrafted toys such as crochet stuffed animals, African fabric balls, scooter baskets, rattles, and more. These toys are made from beautiful African fabrics and come packaged in a drawstring bag, ready for gifting.
The brand’s name, ‘Ajoyo,’ meaning ‘Celebration’ in Yoruba, embodies the spirit of African culture. The clothes are made from soft organic cotton, and the brand’s designs are a vibrant reflection of African heritage.
| Company Name | Ade and Ayo |
| Founder | Temidayo Adedokun |
| Founded | 2020 |
| Product | Beauty of African design |
| Asked For | $175k for 10% equity |
| Final Deal | $200k for 33.3% Equity + $500k line of credit |
| Shark | Barbara Corcoran |
| Episode (Shark Tank USA) | S13 E15 |
| Air Date | Mar 11, 2022 |
| Business Status | In Business |
| Website | Visit Website |
| Headquarters | Oakland, California, United States |
| Lifetime Worth (Sales) | $500k *estimated |
| Go To Amazon | Buy Now |
| Watch On | Amazon Prime |
Another Shark Tank Pitch
Who Is The Founder Of Ade and Ayo?
Temidayo Adedokun is the founder and CEO of Ade & Ayo, a startup she launched in 2020. The idea for the company came when she was pregnant with her first child and began searching for baby clothes and fabrics that would reflect and celebrate her Nigerian heritage. However, she struggled to find products that were both affordable and culturally resonant.
Motivated by this gap in the market, Temidayo decided to create a brand that showcases the beauty of Nigerian culture through baby clothes and nursery furnishings, making them accessible to all families. During the height of the pandemic in 2020, she was laid off from her job at a law firm, which further fueled her decision to start the business. She co-founded Ade & Ayo with her husband, Abisola, and despite initial challenges, they pushed forward.
Temidayo holds a Bachelor of Arts in Economics from the University of California, Davis, and earned her Doctor of Law (JD) degree from Yale Law School in 2015. Prior to starting her company, she worked as an associate at Jones Hall, APLC in San Francisco, California, before being laid off.
Ade plus Ayo Shark Tank Update
In August 2022, Ade & Ayo held its first pop-up event in Oakland, where people came to see the products in person. Many families shared their joy on social media during the January 2023 holiday, posting pictures of themselves wearing matching clothes from the brand.
In January 2023, founder Temidayo Adedokun joined Husch Blackwell as an Associate.
What Is The Net Worth of Ade and Ayo?
Ade & Ayo’s net worth is estimated at $2 million. The business is thriving, receiving over 100 orders daily due to the affordability of its products.
