Adde & Ayo is an Apparel & Clothing Startup launched in Oakland, California, the United States that manufactures products for Kids of African Culture. They have more than 60 products that are made in African design for kids and babies. The image of African culture is reflected in this product.
In addition to clothes, these Ade + Ayo artisan-crafted toys are also made. They have a variety of products like crochet stuffed animals, African fabric balls and animals, scooter baskets, rattles, and more. This whole toy is made from beautiful African fabric, this product is packed in a drawstring bag and ready for gifting.
All her clothes reflect a beautiful African culture. This brand name of his also shows African culture. This “Ajoyo” means “Celebration” Yoruna; Nyim, it is said that this word is king. The fabric it uses is made of soft organic cotton.
| Company Name | Ade and Ayo |
| Founder | Temidayo Adedokun |
| Founded | 2020 |
| Product | Beauty of African design |
| Asked For | $175k for 10% equity |
| Final Deal | $200k for 33.3% Equity + $500k line of credit |
| Shark | Barbara Corcoran |
| Episode (Shark Tank USA) | S13 E15 |
| Air Date | Mar 11, 2022 |
| Business Status | In Business |
| Website | Visit Website |
| Headquarters | Oakland, California, United States |
| Lifetime Worth (Sales) | $500k *estimated |
| Go To Amazon | Buy Now |
| Watch On | Amazon Prime |
Another Shark Tank Pitch
Who Is The Founder Of Ade and Ayo?
The founder and CEO of Ade & Ayo is Temidayo Adedokun, who started this startup in 2020. Temidayo started this startup in 2020.
So when she was pregnant with the first child, she started looking at fabrics and baby clothes. that would reflect and celebrate her Nigerian heritage.
They searched a lot for this type of product but they did not find any good, whatever they found was very expensive.
something that did not resonate with her love of Nigerian culture. After that, Adedokun decided to showcase the beauty of Nigerian culture for Baby Clothes and Nursery Furnishings.
That product should be affordable and also useful for every family. During 2020 the pandemic was growing exponentially and in the meantime, Adedokun was fired from her law firm job.
Adedokun started this startup together with her husband Abisola, although she had to face a lot of challenges in the beginning.
Temidayo Adedokun
Temidayo Adedokun earned her Bachelor of Arts in Economics from the University of California, Davis. After that, in 2015, she obtained a Doctor of Law (JD) degree from Yale Law School. She was fired when she worked as an associate at the San Francisco, California base Jones Hall, APLC Company.
Ade and Ayo Before Shark Tank
Ade & Ayo is an online startup creating clothes and toys for kids through African culture design. This startup runs in online mode, its marketing strategy is very good, and it shows African culture.
Anyone who likes African culture and has a child in their house is their target audience. Most of their sales come from social media, they give importance to social media for promotion.
Ade plus Ayo Shark Tank Update
In August 2022, this company did the first pop-up event in Oakland and some people came to see the product. Many families expressed their happiness on social media by buying and wearing similar clothes of this brand during the January 2023 holiday.
Founder Temidayo Adedokun joined Husch Blackwell in January 2023 as an Associate.
What Is The Net Worth of Ade and Ayo?
Ade and Ayo’s net worth is estimated at $2 million.
Ade and Ayo are running very well right now, they receive more than 100 orders every day as their products are affordable.
The brand has been featured in numerous media publications including VanityFair, Todayshow, Goodmorningame, and many more.
