Bunny Eyez is an eyewear brand that makes eyewear with tiltable and flippable designs. This revolutionary Eyewear company was started in 2017 by two sisters Stacy Fritz and Jenny Hutt.
Stacy and Jenny had got their hair colored and they were very frustrated because they were not able to wear reading glasses. They were looking for such reading glasses that they could do other things along with hair colors.
They wanted eyewear with a tiltable and flippable design, so they made many prototypes with this concept, after that “Bunny Eyez” was born. They had to face many difficulties when they started their business.
These sisters have named the company their mother ‘Bunny Koppelman’. Their mother has passed away from pancreatic cancer. They appeared in Shark Tank Season 15 Episode 7 to expand their business.
What Is Bunny Eyez?
Bunny Eyez eyewear brand makes Reading Glasses and Sun Glasses with tiltable and flippable designs. Their reading glasses are available in different designs and lenses like blue lenses, Sunnyz, and regular lenses.
There is an option on the website of this brand where some glasses are recommended to the user based on the shape of their face. The average cost of their normal pair of reading glasses is $35.
| Company Name | Bunny Eyez | |
| Founder | Stacy Fritz and Jenny Hutt | |
| Founded | 2017 | |
| Product | Tilt-able, Flippable Reading Glasses | |
| Asked For | $200k for 10% equity | |
| Final Deal | $200k for 20% equity + a $2 royalty until $200k is paid then equity drops to 15% | |
| Shark |  Daymond John | |
| Episode (Shark Tank USA) | S15 E7 | |
| Air Date | Nov 17, 2023 | |
| Business Status | In Business | |
| Website | Visit Website | |
| Headquarters | New York, New York, USA | |
| Lifetime Worth (Sales) | $5M *estimated | |
| Buy and Watch | Buy Now | Amazon Prime |
Another Shark Tank Pitch
Who Is The Founder Of Bunny Eyez?
The founders of Bunny Eyez Business are sisters Stacy Fritz and Jenny Hutt. They started this business in 2017.
Jenny (Jennifer Koppelman Hutt) hosts a podcast show called The Jenny Podcast. Also, she is a lawyer by profession. Socialists, chefs, doctors, etc. have appeared on her podcast show.
How Was The Shark Tank Pitch Of Bunny Eyez?
Stacy Fritz, Andrea, and Jenny Hutt enter Shark Tank and ask the Sharks for $200k for 10% equity. Jenny explains to the Sharks how the Bunny Eyes idea was born.
They currently have 2 utility patents and when they launched the product, they got a very good response from the people. Their lifetime sales are over $5 million (Started in the Summer of 2018) with 200,000 units sold.
In 2018, they had sales of approximately $600,000, in 2019 it was $1.9 million, in 2020 it was $1.3 million, after which the sales went down. Their sales reached $700,000 in 2021 and sales of $400,000 in 2022.
At the beginning of the business, some celebrities talked about these reading glasses on television. One of them is American broadcast journalist Hoda Kotb. The landed cost of the product is $3.70 + $0.60 case and sells for between $35-$40.
They sell reading glasses on Amazon and company websites. They need sharks for distribution and to list the product in big-box stores.
Mark Cuban, Kevin O’Leary, and Barbara Corcoran refused to invest in the business but Diamond John offered a royalty of $200k for 20% equity + a $2 royalty until $200k is paid then equity drops to 15%.
Lori Greiner said Daymond John is a great partner for this business, so she is out.
| Sharks | Offers |
|---|---|
 Barbara Corcoran | No Offer |
 Kevin O’Leary | No Offer |
 Mark Cuban | No Offer |
| Daymond John | $200k for 20% equity + a $2 royalty until $200k is paid then equity drops to 15% |
 Lori Greiner | No Offer |
| Final Deals | $200k for 20% equity + a $2 royalty until $200k is paid then equity drops to 15% |
Bunny Eyez Shark Tank Update
Bunny Eyez got a deal on Shark Tank, and Daymond John invested in this business. According to “PRNewswire”, Stacy Fritz says that Daymond John is the perfect person to join our team.
Stacy had shared a video in which they were preparing the order after the Shark Tank episode aired.
After the Shark Tank episode of Bunny Eyez aired, their sales got boosted a lot. Many users need reading glasses and for them, tilt-able, flippable reading glasses can be a great option. According to the company’s website, these glasses are completely comfortable.
What Is Bunny Eyez’s Net Worth?
Bunny Eyez’s net worth is estimated at $2 million. This business was started at the end of 2017 and the initial journey was very difficult for the founders. This product is quite good and a better marketing strategy is needed to expand it.
Annual Revenue by Years
Note: This report is based on our research and data so far. In this, we are only estimating the annual revenue.
| Years | Annual Revenue |
| 2023 | *estimated |
| 2022 | $400k *estimated |
| 2021 | $700k *estimated |
| 2020 | $1.3M *estimated |
| 2019 | $1.9M *estimated |
| 2018 | $600k *estimated |
Funding Reports to Date!
| Years | Funding Amount | Investor |
| 2023 | $200k | Daymond John |
By November 2023, the official website of Bunny Eyez is getting very few visitors and due to Shark Tank, the visitors on the website have also increased.
Yes, Bunny Eyez is still in business as of April 2024.
