Buckle Me Baby Coats Shark Tank Update (Season 12)

Buckle Me Baby Coats, which is a startup based in Londonderry, NH according to LinkedIn, this startup was started in 2016. Taking care of pure safety, this company manufactures the coat seat which attaches to the car seat.

These Buckle Me Baby Coats have been designed keeping in mind some important problems. As you guys know, those who sit in the car seat wearing a coat during the winter find them very comfortable in the seat.

Sometimes it becomes so tight that babies start crying in it and a great danger can arise in it. So the traditional winter coats do not fit properly with the car seat and kids come out of it.

Because of many such problems, Buckle Me Baby Coat has come up with a solution. When children are made to sit in this, then flips have been given on the font, it has to be attached properly and it will be useful in keeping the children safe.

Once the children are tied, the flip of the coat has to be turned over and it will keep the children safe and warm.

It is made for kids in a variety of designs and starts from $69 to $149.

Company NameBuckle Me Baby Coats
FounderDahlia Rizk
Producta coat that allows easy access to car seat buckles
Asked For$100,000 for 10% Equity
Final Deal$100,000 for 20% + 30% of licensing deals
SharkDaymond John
Episode (Shark Tank USA)Season 12 Episode 7
Air DateDecember 4, 2020
Business StatusIn Business
Net Worth$2.1 Million *estimated

Who Is The Founder Of Buckle Me Baby Coats?

Dahlia Rizk is a self-mom living in New Hampshire, she has 3 kids two cats, and dogs. She invented these car seat coats to make kids safe and parent’s life easy.

Buckle Me Baby Coats works to save children from the fear of car crashes, it has also been tested in it has proved to be safe.

This is the founder and CEO of the company, Dahlia Rizk, she studied Bachelor of Arts from Rutgers University – Newark and earned a master’s degree from the University of New Hampshire.

She is a director of a company named Choice Counseling of Londonderry, she has more than 15 years of working with them.

In 2016, she started a company named Buckle Me Baby Coats.

Buckle Me Baby Coats Before Shark Tank

The risk of a car crash in the winter climate is very high, if the cuts and car seats are intertwined, then this danger can be avoided from causing major damage.

Buckle Me Baby started in 2016 and ran a Kickstarter campaign on January 27, 2017, in which her goal was $5,000, but In March 2017, he raised $6,088 in funds from this campaign.

This campaign is going very well and 50% of its goal has been reached in just five days and 71% within the first week. When this campaign closed on March 29, 2017, it raised $6,088 from 48 backers.

Founder Dahlia designed and tested sample products from three different manufacturers for the product design.

This Buckle Me Baby coat is designed in such a way that it covers the entire body of the child and keeps it securely tied to the car seat.

This coat gives a different kind of warmth (Toasty, Toastier, and Toastiest) and it also comes in different colors.

These Coats have been donated to some organizations, this list includes New Hampshire Girls, New England Pediatric Care, and Nuday Syria.

Did Buckle Me Baby Coats Get a Deal on Shark Tank?

Dahlia Rizk, the founder of Buckle Me Baby Coats, asked for $100,000 after joining Shark Tank in exchange for 10% equity.

During the Shark Tank episode, Dahlia had a very good presentation about her product. Shark especially wants to know about her sales report because based on this she will be funding this startup.

The cost of making these Coats ranges from $14 to $15 and it used to be on sale in 2020 for $59.99 and then $129 but in 2022 the price has gone up from $69 to $149.

In the last three years of 2020, she had sold $700,000, in 2019 she had sold $500,000. Dahlia has done all this by herself and has not taken any kind of funding.

75% of this Coat is sold on the website and Amazon Marketplace and 25% is sold in the Big Box store.

Dahlia estimated that her sales could be up to $1.3 million in 2020, The torus supply chain of the COVID-19 Pandemic was completely closed, due to which she also had a lot of trouble.

Dahlia holds this company’s utility patent, in addition to the foundational patent, which means the first patent is for the coat design for the car seat. Apart from this, she has also registered a trademark.

Kevin said that if I invest $100,000 in this, then how can you give me a return? Dahlia will invest in distribution and marketing, spending $8,000 to $10,000 in advertising every month.

This advertising cost depends on the platform and may cost per customer from $15 to $18. They also have a 50% margin left by combining the landing cost and advertisement cost.

Lori Greiner used to say that Dahlia does not need a partner, so you can do it alone, so she is out of this deal for this reason.

Mark Cuban had to say in this business deal that this is not the right area for him, so accordingly he cannot invest in it now.

Barbara Corcoran said that she would help Dahlia to sell her business and achieve its Goal. So her offer was $100k for 20% Equity.

Meanwhile, Kevin O’Leary jumps into the middle and tells Dahlia that you should listen to all the offers, I have a brilliant offer too. Kevin said that I do not need much equity in this business, my offer is $100K for $2 per unit until $300K is recouped + 2.5% equity.

Daymond John also wants to invest in this business, so he also gave his offer of $100K for 20% of the traditional business + 30% of the licensing business.

Dahlia was told by Barbara that I have invested in the Apparel Company Comfy, it has already made business in three years, it has made $250 Million in Sales.

Dahlia made a counteroffer to Barbara of $100k for 15% equity but Barbara declined the counteroffer.

Dahlia did the same counteroffer to Daymond on the same evening but it has 30% off the licensing business and will remain the same.

Finally, Dahlia accepted Daymond John’s offer of $100K for 20% of the traditional business + 30% of the licensing business and the deal was completed.

Buckle Me Baby Coats Shark Tank Update

Buckle Me Baby Coats got the deal in the episode of Shark Tank, which made the founders very happy.

Kevin, Daymond, and Barbara offered him in Shark Tank, however, Daymond’s offer was accepted.

This product solves the major problem related to children, So when this episode was released, many parents started ordering it for their kids.

In the last few weeks after the show aired, she had received so many orders that his inventory ran out and she started taking pre-orders.

According to a report from May 2022, this company has generated annual revenue of $6 million. In 2021, it received the Product of the Year Award by Creative Child Magazine.

Buy Buckle Me Baby Coats
ImageCredit: bucklemecoats.com

What Is Buckle Me Baby Coats Net Worth?

Buckle Me Baby Coats’ net worth is estimated at $1.5 million.

In 2018, it was named the winner of the FedEx Small Business Grant Contest. In 2019, this company also received the National Parent Product Awards.

It has received multiple awards. After Shark Tank, the founder increased the size of her product.

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