Calm Strips is an anxiety and stress-relieving product. Calm strips provide sensory stimulation and provide energy while reducing stress. The product is shaped into different textures and gives a different touch and feel.
Many people have anxiety problems and most doctors recommend doing sensory calming activities. By doing these activities every day, anxiety is reduced.
Michael Malkin invented this product in 2020 because he had a lot of social anxiety issues. When Michael used to have anxiety, he used to do drumming with his hands. Seeing this people used to say “Are you a drummer?”.
His friends told him to try sensory methods of reducing anxiety by wrapping painter’s tape around his fingers. But this makes the finger sticky and this is where Michael came up with the idea of Calm Strips.
Michael Malkin and Luce Fuller appear on Shark Tank Season 13 Episode 13 and ask the sharks for $250,000 for 10% equity at $2.5 Million Valuation.
What Is Calm Strips?
Calm strips are a textured sensory adhesive and through this reduce anxiety and stress. These stripes are made from different textures like soft sand and river rocks.
Both these textures are gentle on the skin and can be removed easily. This sensor sticker is made in a unique and cool design to give it a funky look. These stickers have Adhered to phones, rings, tiffin boxes, laptops, etc.
Their new Calm Breathing Sticker comes with a colorful visual design. These products are sold in bulk packs and range in price from $24.99-$39.99.
If a customer wishes they can design their custom calm strips. In this, the design of their choice is made and given to them.
To date, they have satisfied more than 150,000 customers and the product has reached more than 5,000 schools.
| Company Name | Calm Strips | |
| Founder | Michael Malkin and Luce Fuller | |
| Founded | Apr 2020 | |
| Product | textured sensory adhesive | |
| Asked For | $250k for 10% Equity | |
| Final Deal | $250k for $2.5 per unit until $250k is recouped, then $1.50 until $750k is paid | |
| Shark |  Robert Herjavec | |
| Episode (Shark Tank USA) | S13 E13 | |
| Air Date | Jan 28, 2022 | |
| Business Status | In Business | |
| Website | Visit Website | |
| Headquarters | Newport News, Virginia, US | |
| Lifetime Worth (Sales) | $10M *estimated | |
| Buy and Watch | Buy Now | Amazon Prime |
Another Shark Tank Pitch
Who Is The Founder Of Calm Strips?
Michael Malkin and Luce Fuller are the co-founders of the Calm strips business. Both of them have worked in the Apple Store.
Michael Malkin
Michael went on to become an English teacher in a public school after completing his Graduate Certificate in Project Management from Old Dominion University. He had been a manager in Dell and Apple Stores for 15 years.
Luce Fuller
Luce is the administrative director and co-owner of the company. She worked at various positions in Apple for 2 years.
How Was The Shark Tank Pitch Of Calm Strips?
Michael Malkin and Luce Fuller enter Shark Tank with a product that helps with anxiety, asking the sharks for $250k for 10% equity. They explained their product to Shark through Charlie video animation.
Michael told how this product calms him down. Daymond John said, “I just don’t get it”. So far more than 100,000 users have taken this product and their return rate is less than 1%.
The selling cost of 5 packs is $12.49. The making cost of soft sand is $1 and the making cost of river rocks is $2. The shipping charge is $3. Kevin O’Leary liked the product margin. It was launched in April 2020 and so far its total sales are $2.5 million.
Lori Greiner says that the product is expensive hence the zero return rate. Mark Cuban said the shipping cost is more expensive. Michael said that they do not ship the product back, if they do not like it, they give a full refund.
They had $400,000 in sales in the last 3 months. They made a profit of $193,000 last year 2020. Daymond said he liked the number but he couldn’t. Mark said that he will not be able to scale, he is out. Robert offered $250,000 for 35% equity.
What Happened To Calm Strips After Shark Tank?
The Calm strips found a deal in Shark Tank. After this episode aired, many people bought it immediately. Many people said on social media that this is an interesting product and they will buy it.
In April 2022, the brand appeared on the score screens at the Norfolk Tides Baseball Stadium. Appeared in the Dallas Market Center trade show in June 2022.
This product will be available at Walmart in October 2022, currently, it is available at 75+ independent stores in the United States.
In 2022, the annual revenue of this company was estimated to be up to $1 million. As of January 2023, this product has been purchased by 150,000+ customers and attended 5,000+ schools.
Calm Strips Shark Tank Update
This episode of Shark Tank took place on January 28, 2022, and within that week the company’s product was sold. After a lot of negotiation, Robert Herjavec invested in this company.
We’re following Michael Malkin and Luce Fuller with their company for more information.
What Is The Calm Strips Net Worth?
The company was valued at $2.5 million in Shark Tank. Robert preferred to do a royalty deal with this company without equity. The Calm Strips’ worth is $2.5 million.
In today’s time, the business of making anxiety-reducing products has become quite a lot. This sticker is being sold on Etsy and Amazon platforms.
The Calm Strips business has been running profitable since 2020. However, after the Shark Tank episode, the company’s sales were boosted for some time.
According to the data of Similaweb, 100k+ visits are going to its website every month to buy Calmstrips products. 36% of people are going through social media and 31% through direct.
This product has been featured in various media publications including Gadgets Flow, ABC Action, and many more.
Yes, Calm Strips is still in business as of April 2024.
