Eat Your Flowers is a baking company that makes flower-design cookies, cakes, etc. Keeping in mind the different occasions and seasons, this brand makes cookies and cakes. It would not be wrong to say that this is an edible flower business.
This edible flower business was launched in 2016 by Loria Stern. Loria was fond of cooking, so after completing training on medicinal and edible plants, she worked as a chef at Loria Cookies for a few years.
Loria worked as a pastry chef in a boutique hotel in 2011. In 2015, she moved to Southern California and started posting Flower Cookies on Instagram. After 3 years, the photo of her Pressed-Flower Shortbread Cookies was featured on Vogue.
After the first press release, Loria received a lot of requests related to these cookies, seeing this need, she set up her online shop. She got 20 orders without marketing.
Loria is currently shipping her Flowers Cookies nationwide. To expand this business, Loria appeared in Shark Tank Season 14 Episode 15 and asked the sharks for $250,000 for 12% equity at $2 Million Valuation.
What Is Eat Your Flowers?
Eat Your Flowers is an edible flower business. This brand makes cookies and cakes etc. of different flower designs. A glimpse of different types of artwork can be seen on their edible flowers.
All the edible products of this brand are gluten-free. Apart from all this, it is decorated very well. These Flower Pressed Shortbread Cookies are handmade in a Los Angeles bakery.
The edible flowers used to create this brand’s products are sourced from California local farms. organic flour, organic sugar, organic eggs, organic chocolate, and organic edible flower ingredients are used to make the product. The cost of cookies can go up to $50-$70.
| Company Name | Eat Your Flowers |
| Founder | Loria Stern |
| Founded | 2016 |
| Product | edible flowers business |
| Asked For | $250k for 12% equity |
| Final Deal | $250k for 15% equity |
| Shark | Barbara Corcoran |
| Episode (Shark Tank USA) | S14 E15 |
| Air Date | March 3, 2023 |
| Business Status | In Business |
| Website | Visit Website |
| Headquarters | Los Angeles, California, United States |
| Lifetime Worth (Sales) | $2.2M *estimated |
| Go To Amazon | Buy Now |
| Watch On | Amazon Prime |
Another Shark Tank Pitch
Who Is The Founder Of Eat Your Flowers?
The Founder and CEO of Eat Your Flowers Business is Loria Stern. Loria is a pastry chef by profession and has worked in many bakery companies and hotels.
This company was launched in 2016. In 2010, Loria started working in different bakery shops and hotels as a pastry chef. She had completed her professional training by enrolling in the Culinary School.
She used to upload photos of her creative pressed-flower shortbread cookies to Instagram. Her product photos were featured on Vogue. Loria had received requests from many people.
Looking at this demand, Loria created every online website listing the product and got 20 orders without marketing. Loria launched an online class in 2019, in which she tells people tips and tricks related to cooks and bakers on social media.
In 2023, she launched her first book “Eat Your Flowers: A Cookbook“. The hardcover price of this book is $34.99.
How Was The Shark Tank Pitch Of Eat Your Flowers?
After entering the shark tank, Loria explained her edible flower business to the sharks and asked for $250k for 12% equity. The sharks ate the cookies and liked them. Loria also told Shark how she started this business with tennis players.
The lifetime sales of this business are $2.2 million. Sales in 2020 were $430,000. Sales in 2021 are $750,000 and Loria is expected to reach $1 million in 2022.
All these sales came from D2C and Loria said that their business is profitable. The total making cost of a cookie box including labor costs is $7.50 and it is sold for $50. There is a huge profit margin in this selling price.
Kevin O’Leary made an offer of $250k for 25% equity. Lori Greiner told Loria that this is not the right business for her, so she was out. Robert Herjavec and Mark Cuban said this business is not a fit for them.
Barbara Corcoran offered $250k for 15% equity. Loria immediately accepted Barbara’s offer.
Finalized: Barbara Corcoran invested $250k in Eat Your Flowers for 15% equity.
Eat Your Flowers Shark Tank Update
Eat Your Flowers was funded in Shark Tank by Barbara Corcoran. After this episode of Shark Tank aired, the Flower Pressed Cookies of this brand were sold out in just 24 hours.
On March 8, 2023, The brand launched new Vegan & Gluten Free Vanilla Flower Pressed Cookies.
There was a lot of discussion on Reddit regarding this product and most people say that this brand’s gluten-free and vegan cookies are very expensive.
After appearing on Shark Tank, Loria sought funding from Sharks to expand the business throughout the United States. There was a lot of talk between Loria and Sharks about sales and performance.
We’re following Loria Stern along with her company for further updates.
What Is Eat Your Flowers Net Worth?
Eat Your Flowers’ net worth is estimated at $1.8 million.
According to PRNewswire, the packaged edible flower market in 2022 was USD 107.72 million.
This business has been growing since 2016. This company also provides catering services and starts from $4,000.
Loria uploads creative artwork photos on her Instagram all the time and thousands of likes come easily on each photo.
Yes, Eat Your Flowers is still in business as of April 2024.
