The Dirty Cookie is a DIY & custom cookie shot gifts brand that makes a variety of delicious custom cookies for kids. This cookie is made from chocolate, milk, and some natural ingredients so that children do not have any health issues.
The Dirty Cookie only focuses on children’s birthday cookies. Its founder Shahira Marei is a startup consultant who works in children’s organizations.
She donates part of her company to students rising above, The Freedom Story, TNTP, Girl who code, Citizen Schools Organization.
What Is The Dirty Cookie?
The Dirty Cookie is an Orange County, California, United States-based gifting custom & cookies brand.
These cookie shot glasses which is made of a cake and are eaten by adding things like chocolate, milk, etc.
This company promotes things like cookie shots, stuffed cookies, corporate gifting, etc. Their focus is to provide for people by designing cookies in different ways.
These cookies focus on different age groups like DIY Cookie Shot Decorating Kits, Ready to Go Cookie Shots, Beverage Mixes, Mothers Day Gifts, Easter Gifts, Ramadan & Eid Gifts, Birthday Gifts, Graduation.
| Company Name | Dirty Cookie |
| Founder | Shahira Marei |
| Founded | 2015 |
| Product | DIY & Custom Cookie Shot Gifts |
| Asked For | $500,000 for 5% equity |
| Final Deal | $500,000 for 25% which reduces to 15% upon hitting $6 Million in sells |
| Shark | Robert Herjavec |
| Episode (Shark Tank USA) | S13 E19 |
| Air Date | Apr, 8 2022 |
| Business Status | In Business |
| Website | Visit Website |
| Headquarters | Los Angeles, California, United States |
| Lifetime Worth (Sales) | $38 Million+ estimated |
| Go To Amazon | Buy Now |
| Watch On | Amazon Prime |
Another Shark Tank Pitch
Who Is The Founder Of The Dirty Cookie?
Shahira Marei, the founder of The Dirty Cookie, is an aerospace project manager. Marei was on vacation in Egypt when she was 10 years old and she has felt hunger and homelessness what it is like.
She noticed that many children live on different age streets, and they do not have the proper facilities for basic food and shelter.
She asked her father to give money to these people and these people said “If you want to help them, give them jobs, not money.”
Hearing this word, the founder decided to form her own company, till only those people could get employment.
The founder had worked as a project manager in many international companies, her experience helped him to grow her startup.
The Dirty Cookie is doing great work, it invests 10 million for the education of kids. It provides the facility of self-learning for children and education for them to become better people in their careers.
If someone orders this product, then some percent of it reaches non-profit organizations, and this helps only those children who need it.
Due to their unique design and concept, people are buying this product a lot. The managing skill of the founder is very good, so she is managing his company well.
Did The Dirty Cookie Get a Deal on Shark Tank?
The Dirty Cookies founder Marei gave a very good presentation on the Shark Tank show. The founder told about the beginning of her startup and her goal, what she wants to do in her life.
Her story was full of motivation but the shark wants to know the sales report of this product to invest in this business.
Shark Mark Cuban, Kevin O’Leary, Lori Greiner, Daymond John, and Robert Herjavec started learning more about this business from the founder.
The founder demanded $500,000 from Shark in exchange for 5% of her company’s Share, Shark had some discussion about this.
Finally, Robert Herjavec invested $500,000 for 25% equity which reduces to 15% upon hitting $5 Million in revenue in 2022.
What Happened To The Dirty Cookie After Shark Tank?
After Shark Tank, the Dirty Cookie was promoted for free, and people liked the founder’s story very much.
The reason why the founder started this business is an emotional story Because there are some left who have everything but some children are such that they do not even have money to eat.
After Shark Tank, its sales became 4x, due to which they made a lot of profit, some part of this profit would go to non-profit organizations.
In September 2022, this company launched its new flavor Peanut Butter and Jelly Swirl. Currently, these cookies are only available in the United States, but they will be shipping their products to Canada & Puerto Rico soon.
The value of the Dirty Cookie business in February 2023 is $10 million, although the exact information about the revenue of this business has not been shared yet.
In recent times, many competitors have come into this cookies business. In April 2019, the cookies business named Dirty Dough was founded by Bennett Maxwell.
The “Dirty Dough” competitor of the “Dirty Cookie” company is growing very well. The “Dirty Dough” company was started in 2019 but as of February 2013, this company has 9+ openings in the franchises United States. The company has a plan to open outlets at 38+ locations.
The Dirty Cookie Shark Tank Update
This Dirty Cookie company got a very good response in Shark Tank, in this company, Robert Herjavec invested $500k in exchange for 25% equity.
After this episode aired, many people must have bought these cookies. The concept of making cookies by this company is very unique, although its price is not so affordable.
In June 2022, this cookie company appeared on the American Today Show. Founder Launches Local Delivery Facility in Anaheim, Hollywood, and Koreatown City in August 2022 via Grubhub, doordash, and ubereats to Increase Cookie Sales. So far we do not have information about the correct annual revenue figure of this company.
We’re following Shahira Marei along with her company for further updates.
Where Can You The Dirty Cookie?
You have 2 options to buy The Dirty Cookie online through its official website and Amazon. Visit their official website and buy the cookies of your choice.
They have the option of corporate gifting provided If you want a party pack and want to get cookies of your design in bulk, then they have also provided this facility.
They have opened their merchant store section. Their Stuffed Cookies start at $34.99 and the Cookie Shot is priced at $49.99.
This product is not available on Amazon in December 2022 and so far this cookie has not got much good response on Amazon.
What Is The Dirty Cookie’s Net Worth?
The Dirty Cookie was valued at $2 million after appearing on Shark Tank. But if it grows due to the quality and unique concept of the product in the coming time, then it will also have an impact on the valuation.
Some part of the company also increases Shahira Marei’s worth. In the coming time, it is being estimated that its growth is possible.
Dirty Cookie’s business has been going on since 2015, this company has given employment to many people.
The focus of this company is to advance the education of children by giving good cookies to people. The company has been featured in numerous media publications including GMA, Today, Forbes, and Food Network.
At present, more than 10 employees are working in this company. This is a profitable business, and the possibility of its success is going to be more in the coming time.
This Cookies Food and Beverage Services is headquartered in Los Angeles, California, and employs approximately 11-50 employees.
Yes, Dirty Cookie is still in business as of April 2024.
