Fila Manila is a food business that specializes in Filipino sausages, sauces, and spreads. The company offers gluten-free, dairy-free, and vegan products, with no artificial colors. Their range includes Adobo Sauce, Coconut Spread, Banana Ketchup, Peanut Sauce, and more.
These products are sold at selected retailers, such as Whole Foods, Meijer, Fresh Thyme Market, Stop & Shop, and Target. The price of each product ranges from approximately $9.50 to $15.
| Company Name | Fila Manila | |
| Founder | Jake Deleon | |
| Founded | 2020 | |
| Product | Filipino sausages and spreads | |
| Asked For | $250k for 5% equity | |
| Final Deal | $250k for a 20% equity with an option to return 5% if the sales benchmark is met | |
| Shark |  Daniel Lubetzky | |
| Episode (Shark Tank USA) | S15 E16 | |
| Air Date | March 1, 2024 | |
| Business Status | In Business | |
| Website | Visit Website | |
| Headquarters | Washington, District of Columbia, USA | |
| Lifetime Worth (Sales) | $606k *estimated | |
| Buy and Watch | Buy Now | Amazon Prime |
Another Shark Tank Pitch
Who Is The Founder Of Fila Manila?
Jake Deleon is the founder and CEO of Fila Manila. With extensive experience in marketing, Deleon studied at Harvard Business School Executive Education. He worked for 10 years at major companies such as Procter & Gamble, Blizzard Entertainment, and Starbucks.
In 2015, he left his corporate job to start Origin Almond, a cold-pressed juice business, though it closed in 2020. In 2023, Deleon became a member of the Founders Community Founders Heritage.
How Was The Shark Tank Pitch Of Fila Manila?
Jake Deleon, a first-generation Filipino American immigrant, entered Shark Tank seeking $250,000 for 5% equity in his company. He shared his business story and presented the growth of Fila Manila, which was launched in November 2020.
In 2020, sales were $6,000, and by 2023, sales were projected to reach $850,000. The cost of producing one pouch is $1.60, with a wholesale price of $3.33 and a retail price of $5.99.
By 2022, 90% of sales were retail, with the rest coming from online orders, mainly through Amazon. Deleon had already raised $900,000 at an $8 million valuation.
Lori Greiner, Mark Cuban, and Daymond John all declined to invest in the business. Kevin O’Leary offered $250,000 for 10% equity and a royalty of 5-8% of sales until $500,000 was paid.
Daniel Lubetzky, the founder of Kind Snacks, offered $250,000 for 20% equity at a $1.2 million valuation, with the option to return 5% equity if sales benchmarks were met.
Deleon countered by offering a royalty deal to all sharks, but ultimately accepted Lubetzky’s offer.
Sharks Offers list!
| Sharks | Offers |
|---|---|
| Daniel Lubetzky | $250k for 20% equity (#1) $250k for a 20% equity with an option to return 5% if the sales benchmark is met (#2) |
 Kevin O’Leary | $250k for a 10% equity + a royalty of 5-8% of sales until $500k is paid (#1) |
 Mark Cuban | No Offer |
 Daymond John | No Offer |
 Lori Greiner | No Offer |
| Founder’s (Countered) | $250k for a 5% equity + a royalty of 5-8% of sales until $250k is paid (All Sharks) |
| Final Deals | $250k for a 20% equity with an option to return 5% if the sales benchmark is met |
Fila Manila Shark Tank Update
Fila Manila secured a deal on Shark Tank with Daniel Lubetzky, who invested $250,000 for 20% equity, with the option to return 5% equity if the sales benchmarks were met.
After the episode aired, the company received a positive response, and Deleon noted that the business required an experienced partner to help it grow further.
What Is Fila Manila’s Net Worth?
Fila Manila’s current net worth is estimated at $0.8 million. The company operates in a market that is growing, with a large Filipino-American population in the U.S., estimated at over 4 million. The market for Filipino food is valued at $3 billion, presenting a significant opportunity for growth.
Annual Revenue by Years
Note: This report is based on our research and data so far. In this, we are only estimating the annual revenue.
| Years | Annual Revenue |
| 2024 | *estimated |
| 2023 | $150k *estimated |
| 2022 | $400k *estimated |
| 2021 | $50k *estimated |
| 2020 | $6k *estimated |
Funding Reports to Date!
| Years | Funding Amount | Investor |
| 2023 | $250k | Daniel Lubetzky |
Yes, Fila Manila is still in business as of March 2024.
frequently asked questions
Who is the Founder of Fila Manila?
Fila Manila was founded by Jake Deleon.
Did Fila Manila get a deal on Shark Tank?
Yes, Fila Manila got a deal on Shark Tank.
