Heather’s Choice is a food brand that provides healthy and delicious meals and snacks for adventurers. They offer a variety of options, including breakfasts, dairy-free meals, dinners, and vegan and vegetarian options, while preserving the nutrients in each meal.
All their foods are handmade, and some products are gluten-free. Their breakfasts and Packaroons have a shelf life of one year, and products are currently shipped to the United States and Canada.
Their best-selling items include Blueberry Cinnamon Buckwheat Breakfast and Smoked Sockeye Salmon Chowder, priced at $8.95 and $15.95, respectively.
| Company Name | Heather’s Choice | |
| Founder | Heather Kelly | |
| Founded | 2014 | |
| Product | Healthy, Delicious Meals and Snacks | |
| Asked For | $250k for 10% equity | |
| Final Deal | No Deals | |
| Shark | No Sharks | |
| Episode (Shark Tank USA) | S15 E10 | |
| Air Date | Jan 12, 2023 | |
| Business Status | In Business | |
| Website | Visit Website | |
| Headquarters | Anchorage, Alaska, USA | |
| Lifetime Worth (Sales) | $8M *estimated | |
| Buy and Watch | Buy Now | Amazon Prime |
Another Shark Tank Pitch
Who Is The Founder Of Heather’s Choice?
Heather Kelly is the founder of Heather’s Choice and a sports nutritionist and certified psychology coach. She has worked with thousands of people worldwide to develop healthy nutrition plans.
In 2011, she planned a trip to Alaska’s Sanctuary River and searched for wholesome, lightweight, and shelf-stable foods but found nothing suitable. This experience led to the creation of her dehydrated food line.
How Was The Shark Tank Pitch Of Heather’s Choice?
Heather Kelly entered Shark Tank seeking $250,000 for 10% equity at a $2.5 million valuation. She explained her delicious meals and snacks and how healthy foods can benefit adventurers.
Heather offers six breakfasts, eight dinners, and eight flavorful Packaroons. Packaroons cost $2.50, breakfasts are priced at $8.95, and dinners range from $12.50 to $15.95. The company’s profit margin is 75%, and the products are also available on Amazon and REI.
Heather has 273 wholesale customers. By 2022, she had generated $1 million in sales but was not yet profitable. Over the past nine years, she has raised $1.3 million from various investors and currently has a debt of $2.3 million.
Kelly mentioned that she has struggled to make payroll due to financial issues. Kevin O’Leary refused to invest, citing the company’s substantial debt.
Candace Nelson acknowledged the product’s potential but chose not to invest due to the current issues facing the business. Mark Cuban commented that she was losing business by not utilizing co-packers and decided to opt out. Daymond John also stated that he cannot invest at this time.
Lori Greiner concluded that the business is not investable for her at this time, so she is out as well.
Sharks Offers list!
| Sharks | Offers |
|---|---|
 Daymond John | No Offer |
 Kevin O’Leary | No Offer |
 Mark Cuban | No Offer |
 Candace Nelson | No Offer |
 Lori Greiner | No Offer |
| Founder’s (Countered) | No Offer |
| Final Deals | No Deals |
Heather’s Choice Shark Tank Update
Heather’s Choice did not secure a deal on Shark Tank due to the business’s $2.3 million in debt. Mark Cuban and the other sharks suggested that Kelly should consider using co-packers.
Although Kelly had previously worked with co-packers, she stopped due to quality issues and has since handled everything herself.
Kelly’s story is compelling, and I hope she becomes profitable in her business.
She has been running these dehydrated meals and snacks business for many years, and her products are now available in both the United States and Canada. After appearing on Shark Tank, her sales are expected to increase significantly.
What Is Heather’s Choice’s Net Worth?
Heather’s Choice has an estimated net worth of $1 million. The dehydrated food industry is substantial, with high demand for these products, particularly in the Asia-Pacific region. The market size of this industry is projected to reach USD 47.10 billion by 2024.
Annual Revenue by Years
Note: This report is based on our research and data so far. In this, we are only estimating the annual revenue.
| Years | Annual Revenue |
| 2023 | $ *estimated |
| 2022 | $1M *estimated |
Funding Reports to Date!
| Years | Funding Amount | Investor |
| N/A | N/A | N/A |
The headquarters of this food production business is located in Anchorage, Alaska, and it employs between 11 and 50 people.
Yes, Heather’s Choice is still in business as of January 2024.
