Heather’s Choice is a food brand that primarily produces dehydrated meals and snacks for backcountry adventurers. This business was started by Heather Kelly in 2014 and it has been in business for many years now.
When people go camping or hiking, they take along with them adventure meals so that they can get good nutrition as well as protein. There are only a few brands that make dehydrated meals and snacks.
On December 22, 2015, Kelly raised $54,074 through a Kickstarter campaign. She also provided the e-book to the backers with a special discount.
Heather Kelly appeared on Shark Tank Season 15 Episode 10 to expand this business so that the Sharks could help her in this business. Kelly has experience in the food industry and has been doing it for years.
What Is Heather’s Choice?
Heather’s Choice is a food brand that provides healthy, delicious meals and snacks for adventurers. They sell breakfasts, dairy-free meals, dinners, vegan & vegetarian meals, etc., and the nutrients in each of their meals are preserved.
All their foods are handmade and some products are also gluten-free. Their Breakfasts & Packaroons have a shelf life of 1 year and their products are currently shipped to the United States and Canada.
Their best-selling products Blueberry Cinnamon Buckwheat Breakfast and Smoked Sockeye Salmon Chowder cost $8.95 and $15.95.
|Healthy, Delicious Meals and Snacks
|$250k for 10% equity
|Episode (Shark Tank USA)
|Jan 12, 2023
|Anchorage, Alaska, USA
|Lifetime Worth (Sales)
|Buy and Watch
Another Shark Tank Pitch
Who Is The Founder Of Heather’s Choice?
Heather Kelly is the founder of Heather’s Choice Company and is a sports nutritionist and certified psychology coach. She has worked with thousands of people around the world to develop healthy nutrition plans.
In 2011, she planned a trip to Alaska’s Sanctuary River and searched for wholesome, lightweight, and shelf-stable foods, but found nothing. After this, dehydrating food was born.
How Was The Shark Tank Pitch Of Heather’s Choice?
Heather Kelly entered Shark Tank and asked the Sharks for $250k for 10% equity at a $2.5 Million Valuation. Kelly explained her delicious meals and snacks on Shark Tank and how healthy foods will help the adventurers.
She has 6 breakfasts, 8 dinners, and 8 flavorful packaroons. packaroons cost $2.50, breakfast is $8.95 and dinner is $12.50 to $15.95. Their margin is 75% and it is also available in Amazon and REI.
She has 273 customers in wholesale. By 2022, she had made sales of $1 million, yet she was not profitable. In the last 9 years, She has raised $1.3 million from different investors. She currently has a debt of $2.3 million.
Kelly said she has not been able to make payroll due to financial issues. Kevin O’Leary refused to invest in this business because it is currently running in million-dollar debt.
Candace Nelson said that the product has a lot of potential but right now there are a lot of issues going on in the business so that’s why she is out.
Mark Cuban said that you are losing business because you are not using co-packers. Because of this, he is out. Daymond John said that he cannot invest in this business right now.
Lori Greiner said that this business is not investable for them at this time, so she is out.
Sharks Offers list!
What Happened To Heather’s Choice After Shark Tank?
Heather’s Choice didn’t get the deal on Shark Tank because the business currently has $2.3 million in debt. Mark Cuban and other Sharks suggested Kelly should use CO-Packers.
Kelly had previously worked with CO-Packers but due to quality issues, she did not work with them again and handled everything herself.
Kelly’s story is very interesting, hope she makes a profit in the business.
Heather’s Choice Shark Tank Update
Kelly has been running this dehydrated meals and snacks business for many years and her product is now available in the United States as well as Canada. After appearing in Shark Tank, the sales of this business will increase many times.
What Is Heather’s Choice’s Net Worth?
Heather’s Choice’s net worth is estimated at $1 million. Dehydrated foods are a big industry and the demand for these products is very high in Asia Pacific itself. The market size of this industry is estimated to be USD 47.10 billion in 2024.
Is Heather’s Choice Still In Business?
Kelly and Chief Operations Officer Brad Hurd are focusing on expanding this business nationwide. It is expected that this business will become available in the global market in the coming time.
The headquarters of this food production business is in Anchorage, Alaska, United States and 11-50 employees are working in it.
Yes, Heather’s Choice is still in business as of January 2024.
frequently asked questions
Who founded Heather’s Choice?
Heather’s Choice was founded by Heather Kelly.
Did Heather’s Choice get a deal on Shark Tank?
No, Heather’s Choice didn’t get the deal on Shark Tank.