Fish Fixe, a seafood delivery company based in Sugar Land, Texas, is known for its high-portioned, premium seafood. The service offers a variety of fish rich in protein, with each type providing different proteins and vitamins that address various health issues.
Fish Fixe offers boxes in different sizes, containing between 8 to 24 portions, depending on the selected option. The company sources the finest seafood from around the globe, freezes it, and delivers it directly to customers’ doorsteps.
The business operates on both a subscription model and a one-time payment option. The first box, priced at $149, includes 16 servings of seafood, complete with preparation and cooking instructions. The price of the boxes ranges from $109 to $219.
| Company Name | Fish Fixe Seafood Delivery | |
| Founder | Emily Castro and Melissa Harrington | |
| Founded | 2017 | |
| Product | delivers perfectly portioned, premium seafood | |
| Asked For | $200k for a 15% equity | |
| Final Deal | $200k for a 25% equity | |
| Shark |  Lori Greiner | |
| Episode (Shark Tank USA) | S13 E6 | |
| Air Date | Nov 12, 2021 | |
| Business Status | In Business | |
| Website | Visit Website | |
| Headquarters | Sugarland, Texas, US | |
| Lifetime Worth (Sales) | $6.5M *estimated | |
| Buy and Watch | Buy Now | Amazon Prime |
Another Shark Tank Pitch
Who Is The Founder Of Fish Fixe?
Emily Castro and Melissa Harrington are the co-founders of Fish Fixe Seafood Delivery Services, which they launched in 2017 after being college friends.
Emily Castro
Emily is a co-founder of the seafood delivery business. Prior to this venture, she worked as a Division Manager at Republic National Distributing Company for 14 years. She completed her studies at Texas A&M University.
Melissa Harrington
Melissa serves as the Co-Founder and CEO of Fish Fixe. Before starting the company, she worked as a Sales Specialist at Lonestar Seafood for three years. Like Emily, she also graduated from Texas A&M University.
How Was The Shark Tank Pitch Of Fish Fixe?
Emily and Melissa entered Shark Tank seeking $200,000 for a 15% equity stake in Fish Fixe. They highlighted that nearly 80% of Americans include seafood in their diets and presented their sauces paired with different seafood options during their pitch.
Fish Fixe operates 100% as a direct-to-consumer business through its website. Their most popular box, which contains 16 portions, is priced between $139 and $149. The company has achieved total sales of $821,000, with a profit of only $20,000.
Their customer acquisition cost ranges from $30 to $40, and as of 2021, they have sold $494,000 worth of seafood, with hopes of reaching $1 million to $1.2 million in sales by the end of the year. The average order value is $143, but shipping costs are currently $111, limiting their profit margins, as 11% of their revenue goes to shipping.
To address this issue, they plan to implement third-party logistics, which involves outsourcing logistics and distribution.
Mark Cuban expressed concerns about a fundamental problem in the business and opted out. Emily mentioned that 55% of their customers are repeat buyers, and 70% of their revenue comes from the subscription model.
Robert Herjavec also declined to invest, stating he couldn’t provide the necessary help. Kevin O’Leary wanted to be a third partner and offered $200,000 for a 33.3% equity stake.
Nirav Tolia indicated that a partner is needed for this business and decided to exit. Lori Greiner stated she believed the company only needed money for distribution, so she too opted out.
Melissa countered Kevin’s offer with a request for 25% equity, but he insisted on 30%. In the midst of this negotiation, Lori offered $200,000 for a 25% equity stake, which Emily and Melissa accepted.
Finalize: Lori Greiner Invest $200K in ‘Fish Fixe’ for 25% equity.
Fish Fixe Shark Tank Update
After the Shark Tank episode aired, many Texans began utilizing Fish Fixe’s services. The co-founder stated that they aimed to achieve sales between $1 million and $1.2 million by the end of 2021.
By December 2022, the business was on a positive trajectory, setting a goal of reaching $4 million in revenue by the year’s end. The year-end report revealed during Shark Tank Season 14, Episode 3 indicated that the company had achieved sales of $1.1 million after appearing on the show.
Currently, Fish Fixe ships from both the East and West Coasts and has transitioned to using recyclable and eco-friendly shipping boxes.
What Is Fish Fixe’s Net Worth?
Fish Fixe continues to grow successfully. In the early stages of the business, the co-founders experienced minimal profits but managed to sustain operations. After resolving supply chain issues, the company is now moving forward with improved profitability.
Following the finalized deal on Shark Tank, the company’s valuation reached $800,000. As of December 2022, marking one year since the show’s airing, Fish Fixe boasts a net worth of $1.3 million.
Annual Revenue by Years
Note: This report is based on our research and data so far. In this, we are only estimating the annual revenue.
| Years | Annual Revenue |
| 2023 | $2M *estimated |
| 2022 | $1.2M *estimated |
| 2021 | $494k *estimated |
Funding Reports to Date!
| Years | Funding Amount | Investor |
| Nov 2021 | $200K | Lori Greiner |
The current headquarters of Fish Fixe is located in Sugar Land, Texas, United States, and the company employs approximately 5 to 10 staff members.
Yes, Fish Fixe is still in business as of April 2024.
