Happy Birdwatcher is a birdseed company that provides high-quality birdseeds for bird lovers. The idea is to attract birds to people’s backyards, allowing them to enjoy birdwatching while reducing anxiety and stress. The business was founded in 2021 by Susan Vandergriff.
Susan’s bond with birds began in 2019 when she noticed that most birdseeds sold in stores contained a lot of “filler” seeds that birds wouldn’t eat. To solve this, she started making her own birdseed mixes at home using high-quality ingredients. The birds loved her mixes, and more of them began visiting her backyard. This inspired her to turn her passion into a business.
Along with birdseed mixes, Happy Birdwatcher also sells bluebird feeders, seed storage pails, and birding journals on its website. The average cost of a seed mix is $52.
| Company Name | Happy Birdwatcher | |
| Founder | Susan Vandergriff | |
| Founded | Apr 2021 | |
| Product | birdseed mixes | |
| Asked For | TBD | |
| Final Deal | TBD | |
| Sharks | TBD | |
| Episode (Shark Tank USA) | S16 E12 | |
| Air Date | March 7th, 2025 | |
| Business Status | In Business | |
| Website | Visit Website | |
| Headquarters | Chattanooga, Tennessee, USA | |
| Lifetime Worth (Sales) | $TBD *estimated | |
| Buy and Watch | Buy Now | Amazon Prime |
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Who Is The Founder Of Happy Birdwatcher?
The Happy Birdwatcher Company was founded in April 2021 by Susan Vandergriff. Before starting this business, she worked as the Executive Director at the nonprofit organization A Step Ahead Chattanooga.
Regarding her education, Susan earned a Bachelor of Science degree from The University of Tennessee at Chattanooga. She is currently working full-time on her company.
Shark Tank Season 16, Episode 12 is set to air on March 7, 2025. We will provide a recap update after the episode is broadcast.
