Gently Soap is a brand manufacturing bath products for sensitive skin. This brand was founded in October 2020 by Kristen Dunning to protect the skin from eczema.
Eczema is a skin disease that causes dry and itchy patches on the skin. Eczema is very common in America, approximately 31 million Americans suffer from this disease every year.
Kristen suffered from eczema as a child and tried several medications to no avail. When she used the herbal medicine prepared by her grandmother, the eczema disease went away from her skin.
After studying Agriculture and Communication at Gergoia University, Kristen created her first soap recipe in early 2019. To improve this recipe, she devoted her free time to developing the recipe formula and the final product was ready by October 2020.
Kristen’s family owns an 84-acre farm in Dixons Mills, where her grandparents Nancy and Raymond live.
To expand her business, Kristen Dunning appeared on Shark Tank Season 15 Episode 1 and asked the sharks for $75,000 for a 10% equity at a $750k Valuation.
What Is Gently Soap?
Gently Soap is an herbal brand of natural skin care products. This brand currently has soaps of different flavors which help in solving skin problems like eczema.
All Herbal Products of this Brand are made from 100% Natural ingredients, vegan, essential oil-free, fragrance-free, dye-free and palm oil-free. This soap is available on Amazon and the company website.
| Company Name | Gently Soap | |
| Founder | Kristen Dunning | |
| Founded | October 2020 | |
| Product | Effective bath products for sensitive skin | |
| Asked For | $75k for 10% equity | |
| Final Deal | $75k for 25% equity | |
| Shark |  Candace Nelson | |
| Episode (Shark Tank USA) | S15 E1 | |
| Air Date | Sep 29, 2023 | |
| Business Status | In Business | |
| Website | Visit Website | |
| Headquarters | Athens, Georgia, US | |
| Lifetime Worth (Sales) | $113K *estimated | |
| Buy and Watch | Buy Now | Amazon Prime |
Another Shark Tank Pitch
Who Is The Founder Of Kristen Dunning?
The Founder and CEO of Gently Soap Brand is Kristen Dunning. Kristen started this company after studying Agricultural Communication and Horticultural Science at Georgia University.
She won a total of $54,500 by participating in many different Startup Competitions, including the 2022 TiE Atlanta, 2022 Terry College of Business Student Startup Awards, and many more.
How Was The Shark Tank Pitch Of Gently Soap?
After entering the Shark Tank, Kristen asked the Sharks for $75k for 10% equity. After this, she told the Sharks about her story and business. Sales started in February 2021 and so far in 2023, the total has been $113,000.
The surprising thing is that repeat customer orders are 78%. Total sales in 2022 were $66k and profit was $38k. The cost of manufacturing and packaging is $2.38 and selling for $11. The current customer acquisition cost is $5.83
Kevin O’Leary offered $75k + royalties of $1 per unit sold until back $500k for a 10% stake. Candace Nelson offered $75k for 30% equity. Kristen countered $75k for 15% equity. Nelson said no.
Kristen countered another 20% equity, Nelson said no. Kristen countered with another 25% equity, and Nelson agreed.
Finalized: Candace Nelson invested $75k for a 25% stake in Gently Soap.
What Happened To Gently Soap After The Shark Tank?
Gently Soap gets a deal on Shark Tank. Guest Shark Candace Nelson Invested $75K for a 25% Stake. After this deal, Nelson gave an update about this business on her social handle.
Barbara Corcoran reacted on Gently Soap.
Nice! 78% repeat customers is amazing!
After Gentle Soap appeared on Shark Tank, many people ordered this product. Kristen has posted a video on Instagram showing Thousand of Soap Packaging. 500 orders have been shipped by the time the episode airs until October 3, 2023.
What’s new on Gently Soap
Last Update: November, 2023
Most of the products of this brand were sold out on Thirteen Lune and Amazon by October 3, 2023, and were in stock only on their official website. Within 1 week of this episode of Shark Tank airing, this brand had received 4000+ orders (Worth $50k).
On October 24, 2023, Kristen Dunning won a $100,000 grant from Aveeno. She has been participating in the Aveeno Startup Collective Contest for the last 3 years.
Gently Soap Shark Tank Update
This business received thousands of orders after appearing in Shark Tank. Founder Kristen is very busy packaging and shipping the products and her family and friends are helping her in delivering the orders on time.
What Is Gently Soap Net Worth?
Gently Soap’s net worth is estimated at $1 million. This business was profitable from the very beginning because the profit margin of soap was very high. According to the National Institute of Allergy and Infectious Diseases, an estimated 30% of Americans suffer from skin diseases like eczema. This figure is continuously increasing every year.
Annual Revenue by Years
Note: This report is based on our research and data so far. In this, we are only estimating the annual revenue.
| Years | Annual Revenue |
| 2023 | N/A |
| 2022 | $66K *estimated |
Funding Reports to Date!
| Years | Funding Amount | Investor |
| 2022 | $75k | Candace Nelson |
Is Gently Soap Still In Business?
The business Gently Soap started selling in 2021 and the founder also made a profit in this business. Eczema can be prevented with this soap, hence the return customer of this company is 78%.
The headquarters of this company is in Athens, Georgia, United States and it employs 2-10 people according to its LinkedIn profile.
Yes, Gently Soap is still in business as of November 2023.
frequently asked questions
Who founded Gently Soap?
Gently Soap was founded in Oct 2020 by Kristen Dunning.
Did Gently Soap get a deal on Shark Tank?
Gently Soap gets a deal on Shark Tank, Candace Nelson invests $75k for 25% equity.
