Mom and entrepreneur Jenna Hess pitched her fun holiday product, the Gnome Advent Calendar, on Shark Tank Season 16. It’s an advent calendar designed for holidays and special occasions like Valentine’s Day, birthdays, and Christmas. She offers Christmas and Halloween countdown advent calendars, which include cute, handcrafted gnomes to count down the days until Christmas, priced at $135-$147.
Jenna asked the Sharks for $45,000 in exchange for 10% equity. However, the Sharks felt the business wasn’t big enough for an investment, so they all opted out. Mark Cuban, however, suggested that she increase the product’s price.
| Company Name | Gnome Advent Calendar | |
| Founder | Jenna Hess | |
| Founded | 2022 | |
| Product | Countdown Advent Calendar | |
| Asked For | $45k for 10% equity | |
| Final Deal | No Deals | |
| Sharks | No Sharks | |
| Episode (Shark Tank USA) | S16 E7 | |
| Air Date | Dec 13th, 2024 | |
| Business Status | In Business | |
| Headquarters | Frisco, Texas, USA | |
| Lifetime Worth (Sales) | $0.6M *estimated | |
| Valuation | $0.45 Million | |
| Website | Gnomeadventcalendar.com | |
Who Is The Founder Of Gnome Advent Calendar?
The Gnome Advent Calendar company was founded in 2022 by Jenna Hess. After becoming a mom, she wanted to work from home while taking care of her kids. She started selling various products online, but she noticed that the Gnome Advent Calendar market had low competition and high demand. Seeing this opportunity, she decided to focus on selling this product.
How Was The Shark Tank Pitch Of Gnome Advent Calendar?
Jenna Hess appeared on Shark Tank with her four children to pitch her Countdown Advent Calendar. She explained that the advent calendar market is a growing billion-dollar industry and emphasized her focus on offering unique, high-quality products.
She shared that each Christmas advent calendar includes a 12-inch gnome, with a different unique gnome for each day. The Christmas version retails for $147, with a production cost of $47, while the Halloween version retails for $135, with a production cost of $35.
Robert Herjavec was curious about the company’s sales, so Jenna revealed that she had generated $160,000 in lifetime sales over 18 months. She primarily sells through her own website and TikTok Shop and does not spend money on traditional marketing. Instead, she sends free advent calendar gift boxes to influencers for promotion.
Jenna expressed that she needed the Sharks’ expertise to grow her business and produce in bulk to lower costs. However, Robert and Mark Cuban felt that the product’s price was already low enough and didn’t need to be reduced.
Robert decided not to invest, saying the business wasn’t investable for him. Lori Greiner liked the product and said she would become a customer but couldn’t invest, so she also opted out. Ultimately, Mark Cuban, Daymond John, and Kevin O’Leary also declined to invest, leaving Jenna without a deal.
Breakdown Sharks Offer
Note: Here’s a quick summary of the offers and counteroffers between the Sharks and Jenna Hess:
| Sharks | Offers |
| Kevin O’Leary | No Offer |
| Daymon John | No Offer |
| Mark Cuban | No Offer |
| Lori Greiner | No Offer |
| Robert Herjavec | No Offer |
| Founder’s (Countered) | No Counter |
| Final Deals | No Deal |
Gnome Advent Calendar Shark Tank Latest Update
The Sharks praised Jenna’s business journey and suggested increasing her product’s price, as similar high-quality advent calendars in the market are sold for $200–$300.
As of March 2025, Jenna is accepting pre-orders for the 2025 Halloween Gnome Countdown Calendar at a price of $205. She has guaranteed that all orders will be fulfilled by mid-June 2025.
What Is Gnome Advent Calendar Net Worth?
The Gnome Advent Calendar is not a large company yet, so its estimated net worth as of now could be around $0.3 million. However, there isn’t much additional information available at the moment. Stay tuned for further updates.
