Holiball, featured on Shark Tank Season 12, Episode 7, is an inflatable Christmas ornament created by founders Kristy Moore, Jennifer Couch, and Amberly Hall. They sought $150,000 for a 10% equity stake in their business.
Holiball is designed as a simple yet eye-catching inflatable ornament intended for home decoration and gifting. Its unique concept adds a fun and festive touch to holiday decor, making it a versatile option for celebrations.
| Company Name | Holiball |
| Founder | Kristy Moore, Jennifer Couch, and Amberly Hall |
| Founded | 2019 |
| Product | inflatable Christmas ornaments |
| Asked For | $150k for 10% Equity |
| Final Deal | $150k for 25% Equity |
| Shark | Mark Cuban and Barbara Corcoran |
| Episode (Shark Tank USA) | S12 E7 |
| Air Date | December 4, 2020 |
| Business Status | In Business |
| Website | Visit Website |
| Headquarters | Houston, Texas, United States |
| Go To Amazon | Buy Now |
Did Holiball Get a Deal on Shark Tank?
Founders Kristy Moore, Jennifer Couch, and Amberly Hall pitched Holiball on Shark Tank, seeking $150,000 for a 10% equity stake. They presented Holiball as a simple inflatable Christmas ornament suitable for home decoration and gifting.
During their pitch, they highlighted the product’s benefits, sales performance, and company growth. By November 1, 2019, Holiball had generated $171,000 in sales, with projected sales of $650,000 for 2020 and an expected profit of $300,000. However, inventory shortages hindered their ability to fulfill larger orders.
The production cost for each Holiball is $10, with retail prices ranging from $40 to $60. Managing inventory was identified as a major challenge.
Despite having a limited marketing budget for Christmas 2019, they achieved $30,000 in sales in just three days. Post-Christmas sales in January 2020 reached $115,000.
Initially focused on wholesale, which accounted for 70% of their revenue, the company shifted to digital sales and launched an SEO-optimized website in response to the pandemic.
Kevin O’Leary expressed interest but cited a portfolio conflict. Barbara Corcoran and Mark Cuban proposed investing $150,000 for 25% equity each. Daymond John offered the same investment for 20% equity, emphasizing his experience with licensed holiday products.
Lori Greiner sought to team up with Daymond for a joint offer of $150,000 for 20% equity.
Ultimately, Kristy, Jennifer, and Amberly accepted the offer from Mark Cuban and Barbara Corcoran for $150,000 in exchange for 25% equity each.
What Happened To Holiball After Shark Tank?
Before appearing on Shark Tank, Holiball struggled to grow its business due to inventory shortages. However, after their successful pitch, the founders received not only funding but also valuable support in branding, licensing, and streamlining their product.
This assistance helped Holiball, a unique and trendsetting product, see its sales soar into the millions, despite the high market prices for similar items.
In December 2021, Holiball achieved a record-breaking sales milestone of $4.4 million during the holiday season.
Currently, Holiball is available in over 200 stores, ranging from mom-and-pop shops to boutiques across 38 states and 8 countries.
Their impressive growth was showcased in Shark Tank Season 15, Episode 8. When they initially appeared on the show, their sales were $117,000. By 2023, just three years later, their sales had skyrocketed to $14 million.
What Is Holiball Net Worth?
Currently, Holiball’s estimated worth ranges between $0.9 million and $1.6 million. Before striking a deal on Shark Tank, Holiball was valued at $1.5 million, while the valuation during the Shark Tank deal was set at $600,000.
Yes, Holiball is still in business as of July 2024.
