Pinch Me Therapy Dough is a stress relief aromatherapy infused putty Dough in came Shark Tank Season 12 Episode 16. Clinical and medical hypnotherapist Nancy Rothner, the founder of Pinch Me Therapy Dough, asked Shark for $300,000 for 7% equity.
This Aromatic Therapy dough is scientifically proven that gives Stress relief. There are many hypnotherapists who give their patents for stress balls, tangles, and squiggles to reduce their Stress.
Through Aromatic Therapy dough, the mind slowly calms down and the stress decreases. There is a mixture of texture, color, and color in it, due to which the human dim automatically detects how to feel it now.
Nancy Rothner is a Clinical Hypnotherapist with specialties in Stress Reduction. She used to spend every day dealing with the stress and anxiety of many people, many people come to her with problems related to stress.
There are many patents such that the problem is something else but they are related to stress, a common problem of every person is stress. People want that he can reduce stress without doing drugs and weight loss.
Nancy tried to find an easy solution to this problem, that solution should be like relaxation, fun, etc.
Nancy was well acquainted with these “fidgets” and knew that it was very useful in relieving stress. Keeping this in mind, she combined this texture, color, and scent and invented the Pinch Me Therapy Dough Product.
This calming putty is proven in the Color & scent Scientific methodology to be extremely useful for relaxation.
What Is Pinch Me Therapy Dough?
Pinch Me Therapy Dough is aromatherapy-infused putty milk that is used to relieve stress. This aromatic therapy dough can be used anywhere at any time when there is a feeling of stress.
The recipe for dough is top secret. But it is completely safe and does not contain any kind of toxic. Its “squishy” texture is very funny, we smash, squish, roll, and twist it.
Color is used in this because it affects emotionally, psychologically, and sometimes physically. Some colors play with the human mind in itself, it has two colors red is exciting, and pink calming.
scents are used in this because when we smell some natural thing, then we get relaxation.
It sells different types of smells, and colors of Aromatic Therapy dough including Spa, Ocean, Surf, Relief, Bliss, Zen, Peace, Sun, Beach, Chill, Bumbleberry, Refresh, Retro, Citrus, Melon, And Many More.
A ten-ounce tin of dough is $24.99 and a three-ounce tin is $14.99. It is also currently selling the spray of Therapy Dough which is priced at $10.99.
Pinch Me Therapy Dough Shark Tank Update
Company Name | Pinch Me Therapy Dough |
Founder | Nancy Rothner |
Product | Aromatherapy Infused Putty Dough for Stress-Relief |
Asked For | $300k for 7% Equity |
Final Deal | $300k for 20% Equity |
Shark | Robert Herjavec |
Episode (Shark Tank USA) | S12 E16 |
Air Date | March 5, 2021 |
Business Status | In Business |
Net Worth | $800K *estimated |
Website | Visit Website |
Headquarters | Lewes, Delaware, United States |
Go To Amazon | Buy Now |
Another Shark Tank Pitch
Who Is The Founder Of Pinch Me Therapy Dough?
Nancy Rothner is the Founder and CEO of The Pinch Me Therapy Dough Company. She started this company in 2014.
Nancy is a Clinical and Medical Hypnotherapist from Profession and she specializes in Patent Support in Stress Relief.
Pinch Me, Therapy Dough, Before Shark Tank
When she started this company in Nancy’s, she had to face a lot of problems. Nancy’s was offering this product to its customers so that the stress could be reduced anywhere.
Nancy used to go to different retail trade shows to market her product and tell about her product.
Due to Nancy’s efforts, this company “Pinch Me Dough” also won the American Music Awards.
Did Pinch Me Therapy Dough Get a Deal on Shark Tank?
Nancy Rothner took her company to Shark Tank and demanded $300,000 from Shark in exchange for 7% equity. Due to this demand, the valuation of the company is $4.2 million.
It costs $4.50 to make and retails for $14.99. Sharks liked their sales reports a lot as their lifetime sales were $5.3 million by 2021.
In 2019, her sales were $1.9 million and in 2020 due to the pendants, she had a project that she would make sales of $1.2 million.
After much discussion, Kevin made his offer of $300,000 for 25% equity, to which Robert matched the offer.
Before the deal closes, Daymond jumped in the meanwhile offering $300,000 for 20% Equity.
Nancy made a counter offer to Robert and Kevin of 20% equity, Robert agreed to this offer and it finalized the deal.
What Happened To Pinch Me Therapy Dough After Shark Tank?
So far we have not got any definite evidence that this business has been closed by Robert or not.
After a few months when this episode was released, their sales are increasing. The year 2021 has been very good for him.
In 2021, the annual revenue of this company was around $1 million.
This company has launched its new spray product.
The company has been featured by many news magazines in their gift guide articles, including Good Morning America, The Guardian, and Forbes.
They have launched their wholesale model which includes free returns, you will get a $100 gift on the first order.
What Is The Pinch Me Therapy Dough Net Worth?

This company had signed a deal in Shark Tank at a valuation of $1.5 million. Looking at its sales report, it is estimated that Pinch Me Therapy’s net worth would be $800K.
Is Pinch Me Therapy Still In Business?
Yes, we can guess that even in July 2022, the therapy is going very well in Pinch.
Last year, the company did annual sales of $1 million but this is very less as it was expected that its sales would be higher.
This product is very good but it needs marketing. As this product falls in the wellness, mental health & self-care category, its sales can be high in clinics and Drug stores.
The official Instagram account of this business has 4,881 followers.
Content Photo Credit: pinchmedough.com