Pinch Me Therapy Dough Shark Tank Update (Season 12)

Pinch Me Therapy Dough is aromatherapy-infused putty milk that is used to relieve stress. This aromatic therapy dough can be used anywhere at any time when there is a feeling of stress.

The dough recipe is top secret. But it is completely safe and does not contain any kind of toxic. Its “squishy” texture is very funny, we smash, squish, roll, and twist it.

Color is used in this because it affects emotionally, psychologically, and sometimes physically. Some colors play with the human mind in itself, it has two colors red is exciting, and pink calming.

It sells different types of smells, and colors of Aromatic Therapy dough including Spa, Ocean, Surf, Relief, Bliss, Zen, Peace, Sun, Beach, Chill, Bumbleberry, Refresh, Retro, Citrus, Melon, And Many More.

A ten-ounce tin of dough is $24.99 and a three-ounce tin is $14.99. It is also currently selling the spray of Therapy Dough which is priced at $10.99.

Company NamePinch Me Therapy Dough
FounderNancy Rothner
ProductAromatherapy Infused Putty Dough for Stress-Relief
Asked For$300k for 7% Equity
Final Deal$300k for 20% Equity
SharkRobert Herjavec
Episode (Shark Tank USA)S12 E16
Air DateMarch 5, 2021
Business StatusIn Business
Lifetime Worth (Sales)$1M *estimated
WebsiteVisit Website
HeadquartersLewes, Delaware, United States
Go To AmazonBuy Now

Another Shark Tank Pitch

Who Is The Founder Of Pinch Me Therapy Dough?

Nancy Rothner is the Founder and CEO of The Pinch Me Therapy Dough Company. She started this company in 2014.

Nancy is a Clinical and Medical Hypnotherapist from Profession and she specializes in patient support in Stress Relief.

When she started this company in Nancy’s, she had to face a lot of problems. Nancy’s was offering this product to its customers so that the stress could be reduced anywhere.

Nancy used to go to different retail trade shows to market her product and tell about her product.

Due to Nancy’s efforts, this company “Pinch Me Dough” also won the American Music Awards.

Did Pinch Me Therapy Dough Get a Deal on Shark Tank?

Nancy Rothner took her company to Shark Tank and demanded $300,000 from Shark in exchange for 7% equity. Due to this demand, the valuation of the company is $4.2 million.

It costs $4.50 to make and retails for $14.99. Sharks liked their sales reports a lot as their lifetime sales were $5.3 million by 2021.

In 2019, her sales were $1.9 million and in 2020 due to the pendants, she had a project that she would make sales of $1.2 million.

After much discussion, Kevin made his offer of $300,000 for 25% equity, to which Robert matched the offer.

Before the deal closes, Daymond jumped in the meanwhile offering $300,000 for 20% Equity.

Nancy made a counteroffer to Robert and Kevin of 20% equity, Robert agreed to this offer and it finalized the deal.

Pinch Me Therapy Dough Shark Tank Update

After a few months when this episode was released, their sales were increasing. The year 2021 has been very good for her. In 2021, the annual revenue of this company was around $1 million.

The company has been featured by many news magazines in their gift guide articles, including Good Morning America, The Guardian, and Forbes.

They have launched their wholesale model which includes free returns and offers a $100 gift on the first order.

Pinch Me Therapy Dough

Last year (2020), the company did annual sales of $1 million but this is very low as it was expected that its sales would be higher.

This product is very good but it needs marketing. As this product falls in the wellness, mental health & self-care category, its sales can be high in clinics and Drug stores.

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