How to Be a Redhead is a beauty brand founded in 2011 by Adrienne and Stephanie Vendetti. The business idea emerged from their search for products specifically designed for red hair, which they found to be lacking in the market.
After extensive research and development, they launched their website and began offering beauty products tailored for redheads. They initially built their brand by creating a community on social media. In 2016, their book, How to Be a Redhead, further boosted their visibility.
By 2021, their beauty line included ten SKUs, and they plan to introduce many new products in 2024. Adrienne and Stephanie appeared on Shark Tank Season 15, Episode 14, seeking $350,000 for 10% equity at a $3.5 million valuation.
This cosmetic brand caters specifically to redheads, offering a range of beauty products such as lashes, shampoo, and lipsticks. Customers can purchase products on a one-time basis or through a subscription service, with a 15% discount available for subscriptions.
| Company Name | How to Be a Redhead | |
| Founder | Adrienne Vendetti and Stephanie Vendetti | |
| Founded | 2011 | |
| Product | Beauty Care Product for Redhead | |
| Asked For | $350k for 10% equity | |
| Final Deal | $350k for 15% equity | |
| Shark |  Mark Cuban | |
| Episode (Shark Tank USA) | S15 E14 | |
| Air Date | Feb 16, 2023 | |
| Business Status | In Business | |
| Website | Visit Website | |
| Headquarters | Charlotte Metro, South Carolina, USA | |
| Lifetime Worth (Sales) | $4.4M *estimated | |
| Buy and Watch | Buy Now | Amazon Prime |
Another Shark Tank Pitch
Who Is The Founder Of How to Be a Redhead?
How to Be a Redhead is a beauty brand co-founded by sisters Adrienne Vendetti and Stephanie Vendetti in 2011.
After completing her marketing studies at the University of Miami, Stephanie partnered with Adrienne to start the company.
How Was The Shark Tank Pitch Of How to Be a Redhead?
Here’s a revised version:
After sisters Adrienne and Stephanie appeared on Shark Tank, they presented their products and requested $350,000 for 10% equity. They noted that only 2% of the global population has red hair, amounting to approximately 157 million people.
They project $1.1 million in sales for this year, up from $833,000 last year, with a forecast of $2.4 million by 2025. The company remains profitable, with a 2023 net profit of $80,000 and a gross profit of $250,000.
Since its inception in 2011, the company has generated $4.4 million in lifetime sales, including $2 million in the past two years. The selling cost of Heavy Brows is $26, while the landed cost is $4. The customer acquisition cost is also $26, and 55% of customers return for reorders.
Lori Greiner, Robert Herjavec, and Barbara Corcoran declined to invest. Kevin O’Leary offered $350,000 for 10% equity with a $2.50 royalty until the $350,000 is recouped, after which the royalty would drop to $1 in perpetuity. Mark Cuban offered $350,000 for 15% equity. Adrienne and Stephanie accepted Mark Cuban’s offer.
Sharks Offers list!
| Sharks | Offers |
|---|---|
 Robert Herjavec | No Offer |
 Kevin O’Leary | $350k for a 10% equity + a $2.50 royalty until $350k is paid, which then drops to $1 in Perpetuity (#1) |
| Mark Cuban | $350k for 15% equity (#1) |
 Barbara Corcoran | No Offer |
 Lori Greiner | No Offer |
| Founder’s (Countered) | No Counter |
| Final Deals | $350k for 15% equity |
How to Be a Redhead Shark Tank Update
How to Be a Redhead secured a deal on Shark Tank, with Mark Cuban investing $350,000 for 15% equity. Following the episode, there was a significant surge in sales, with purchases increasing by 300% within a few hours. Social media buzz further amplified the brand’s visibility.
Currently, we are tracking updates on the co-founders and their business. Mark Cuban, as both a mentor and investor, advised the co-founders to establish their brand as a sustainable lifestyle brand. We look forward to positive developments and further news about this exciting venture.
What Is How to Be a Redhead’s Net Worth?
How to Be a Redhead has an estimated net worth of $1 million. While the cosmetic industry is highly competitive, there are few companies that cater specifically to the redhead market, which presents a unique opportunity for new startups.
Annual Revenue by Years
Note: This report is based on our research and data so far. In this, we are only estimating the annual revenue.
| Years | Annual Revenue |
| 2011-24 | $4.4M *estimated |
Funding Reports to Date!
| Years | Funding Amount | Investor |
| 2023 | $350k | Mark Cuban |
Adrienne and Stephanie Vendetti are focused on growing their beauty brand into a prominent lifestyle brand, with aspirations to achieve significant valuation in a short time.
The company is headquartered in Charlotte Metro, South Carolina, and currently employs 2-10 people.
Yes, How to Be a Redhead is still in business as of August 2024.
frequently asked questions
Who is the Founder of How to Be a Redhead?
How to Be a Redhead was founded by Adrienne Vendetti and Stephanie Vendetti.
Did How to Be a Redhead get a deal on Shark Tank?
Yes, How to Be a Redhead get a deal in Shark tank.
