The Fidget Game is a game that teaches kids how to read. This game is full of words that help kids play and learn. The inventor of this learning game product is Brandi Dugal who is a teacher and has been teaching Pre-K to Grade 6 kids.
She has been teaching kids in 6 different countries for 6 years, including Canada, Thailand, Vietnam, Indonesia, Bahrain, and the United States. Within these 6 years, she noticed that parents and kids were very much concerned about Reed.
One day she went into the classroom and saw that 90% of the students were reading below grade level. She spent a lot of time figuring out the best strategies and then “The Fidget Game” was born.
Currently, this product is available in 50,000 schools and is helping to teach kids. To scale her business, Brandi Dugal appeared on Shark Tank Season 15 Episode 7 to get help from the sharks.
What Is The Fidget Game?
The Fidget Game is a strategic game that helps children to read. There are many word games like Word Pop and Sight Word Edition. Word Pop has 50 common words and many flashcards that help kids with object recognition and math skills.
The cost of these games can range from $9.99 – $111. You can buy these games from the official website.
| Company Name | The Fidget Game | |
| Founder | Brandi Dugal | |
| Founded | 2021 | |
| Product | Educational Flash Cards | |
| Asked For | $500k for 10% equity | |
| Final Deal | $500k for 15% equity | |
| Shark |  Barbara Corcoran | |
| Episode (Shark Tank USA) | S15 E7 | |
| Air Date | Nov 17, 2023 | |
| Business Status | In Business | |
| Website | Visit Website | |
| Headquarters | Austin, Texas, USA | |
| Lifetime Worth (Sales) | $3.2M *estimated | |
| Buy and Watch | Buy Now | Amazon Prime |
Another Shark Tank Pitch
Who Is The Founder Of The Fidget Game?
Brandi Dugal is the founder and CEO of “The Fidget Game” business. She is a teacher by profession and has a Master of Education in MEd Primary/ Junior K-6 from the University of Windsor.
How Was The Shark Tank Pitch Of The Fidget Game?
After entering the Shark Tank, Brandi gave a great presentation and asked the Sharks for $500k for 10% equity at $5 Million Valuation. It has been 13 months since this business started and She has made a total of $3.2 million in sales.
85% of sales of these products come from Amazon and 15% of sales come from the official website. “The Fidget Game” product reached the No. 1 position in the reading game category on Amazon within 6 months.
Word Pop game has a landed cost of $3.45, a customer acquisition cost of $6.80, and is sold for $29.99. Last month’s net margin was 32%. Brandi says that in 2022 she will make a $1.25 million in profit.
Barbara Corcoran is very interested in investing in this business, so she interrupts Brandi and offers her $500k for 20% equity. Brandi countered 15% equity Barbara agreed.
| Sharks | Offers |
|---|---|
| Barbara Corcoran | $200k for 20% equity |
 Kevin O’Leary | No Offer |
 Mark Cuban | No Offer |
 Daymond John | No Offer |
 Lori Greiner | No Offer |
| Final Deals | $200k for 15% equity |
The Fidget Game Shark Tank Update
The Fidget Game got a deal on Shark Tank. Barbara Corcoran invested in this business. Barbara is a great partner in this business.
Founder Brandi has announced on Instagram that she is going to launch 6 new reading games in 2023.
Founder Brandi, after appearing in the Shark Tank, explained about her product and told the Sharks about everything. This is a very good product which helps in entertaining children along with learning.
What Is The Fidget Game Net Worth?
The Fidget Game’s net worth is estimated at $2 million. This product is currently helping kids in 50,000+ schools to study. The founder needs help to expand the business.
Annual Revenue by Years
Note: This report is based on our research and data so far. In this, we are only estimating the annual revenue.
| Years | Annual Revenue |
| 2023 | *estimated |
| 2021-22 | $3.2M *estimated |
Funding Reports to Date!
| Years | Funding Amount | Investor |
| 2023 | $200k | Barbara Corcoran |
To scale this business, better marketing is needed and parents also need to be aware of it.
Yes, The Fidget Game is still in business as of April 2024.
