The Fidget Game Shark Tank Update (Season 15)

The Fidget Game is a game that teaches kids how to read. This game is full of words that help kids play and learn. The inventor of this learning game product is Brandi Dugal who is a teacher and has been teaching Pre-K to Grade 6 kids.

She has been teaching kids in 6 different countries for 6 years, including Canada, Thailand, Vietnam, Indonesia, Bahrain, and the United States. Within these 6 years, she noticed that parents and kids were very much concerned about Reed.

One day she went into the classroom and saw that 90% of the students were reading below grade level. She spent a lot of time figuring out the best strategies and then “The Fidget Game” was born.

Currently, this product is available in 50,000 schools and is helping to teach kids. To scale her business, Brandi Dugal appeared on Shark Tank Season 15 Episode 7 to get help from the sharks.

What Is The Fidget Game?

The Fidget Game is a strategic game that helps children to read. There are many word games like Word Pop and Sight Word Edition. Word Pop has 50 common words and many flashcards that help kids with object recognition and math skills.

The cost of these games can range from $9.99 – $111. You can buy these games from the official website.

Company NameThe Fidget Game
FounderBrandi Dugal
ProductEducational Flash Cards
Asked For$500k for 10% equity
Final Deal$500k for 15% equity
SharkBarbara Corcoran Barbara Corcoran
Episode (Shark Tank USA)S15 E7
Air DateNov 17, 2023
Business StatusIn Business
WebsiteVisit Website
HeadquartersAustin, Texas, USA
Lifetime Worth (Sales)$3.2M *estimated
Buy and WatchBuy NowAmazon Prime

Another Shark Tank Pitch

Who Is The Founder Of The Fidget Game?

Brandi Dugal is the founder and CEO of “The Fidget Game” business. She is a teacher by profession and has a Master of Education in MEd Primary/ Junior K-6 from the University of Windsor.

How Was The Shark Tank Pitch Of The Fidget Game?

After entering the Shark Tank, Brandi gave a great presentation and asked the Sharks for $500k for 10% equity at $5 Million Valuation. It has been 13 months since this business started and She has made a total of $3.2 million in sales.

85% of sales of these products come from Amazon and 15% of sales come from the official website. “The Fidget Game” product reached the No. 1 position in the reading game category on Amazon within 6 months.

Word Pop game has a landed cost of $3.45, a customer acquisition cost of $6.80, and is sold for $29.99. Last month’s net margin was 32%. Brandi says that in 2022 she will make a $1.25 million in profit.

Barbara Corcoran is very interested in investing in this business, so she interrupts Brandi and offers her $500k for 20% equity. Brandi countered 15% equity Barbara agreed.

Barbara Corcoran Barbara Corcoran $200k for 20% equity
Kevin O'Leary Shark Tank Profile Kevin O’LearyNo Offer
Mark Cuban Shark Tank Profile Mark CubanNo Offer
Daymond John Daymond JohnNo Offer
Lori Greiner Profile for Shark Tank Lori GreinerNo Offer
Final Deals$200k for 15% equity

The Fidget Game Shark Tank Update

The Fidget Game got a deal on Shark Tank. Barbara Corcoran invested in this business. Barbara is a great partner in this business.

Founder Brandi has announced on Instagram that she is going to launch 6 new reading games in 2023.

Founder Brandi, after appearing in the Shark Tank, explained about her product and told the Sharks about everything. This is a very good product which helps in entertaining children along with learning.

What Is The Fidget Game Net Worth?

The Fidget Game’s net worth is estimated at $2 million. This product is currently helping kids in 50,000+ schools to study. The founder needs help to expand the business.

Annual Revenue by Years

Note: This report is based on our research and data so far. In this, we are only estimating the annual revenue.

YearsAnnual Revenue
2023 *estimated
2021-22$3.2M *estimated

Funding Reports to Date!

YearsFunding AmountInvestor
2023$200kBarbara Corcoran

To scale this business, better marketing is needed and parents also need to be aware of it.

Yes, The Fidget Game is still in business as of April 2024.

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