Jay’s Pet Butter is a pet food business that sells healthy butter for Dogs. The co-founders of this business are Brandon Fokken and Jay Cutler. But this business was created by Jay Cutler who has become 4 time Mr. Olympia.
Jay likes dogs very much and for the health of dogs, he made a butter product using clean ingredients. Seeing the business opportunity in this product, Brandon Fokken started the company in partnership with Jay Cutler.
To make the product available in nationwide retail stores, both of them appeared on Shark Tank Season 15 Episode 12 and asked the Sharks for $50k for 10% equity at a $500k Valuation. They hope that Sharks will help them in bringing these products to the market.
What Is Jay’s Pet Butter?
Jay’s Pet Butter is a pet butter food business that makes Butter for dogs. This pet butter is like peanut butter spread with added healthy ingredients like glucosamine which keeps pets’ joints and hips healthy.
This product comes in 4 different flavors Blueberry and Sweet Potato, Banana Chips, Flax Seeds & Glucosamine, Bacon Bits, and Dessert Dough. All these butter products contain Xylitol Free, No Hydrogenated Oil, Sugar and Salt-Free, No High Fructose Corn Syrup, and No Palm Oil.
Those single jars of butter cost from $13.99 to $14.99. You can buy these products from the company website.
|Jay’s Pet Butter
|Brandon Fokken and Jay Cutler
|healthy butter for Dogs
|$50k for 10% equity
|Episode (Shark Tank USA)
|Jan 26, 2023
|Las Vegas Metropolitan Area, Nevada, USA
|Lifetime Worth (Sales)
|Buy and Watch
Another Shark Tank Pitch
Who Is The Founder Of Jay’s Pet Butter?
The co-founders of Jay’s Pet Butter business are Brandon Fokken and Jay Cutler. Jay is athletic and has become a 4x Mr. Olympian. Brandon is self-employed.
Jay Cutler is a social media star and has a total of 7 million followers on all his social accounts. He makes videos related to workouts and diet on YouTube.
How Was The Shark Tank Pitch Of Jay’s Pet Butter?
Brandon Fokken and Jay Cutler both entered Shark Tank with two dogs and asked for $50k for 10% equity. They launched the product in September 2022 and initially their product was listed in the supermarket chain Hy-Vee and then it got included in the big-box stores.
The selling price of one butter container is $14.99 and the current making cost is $3.10. So far their total sales have been $39,000. Till now big competitors have not come into this field.
Mark Cuban, Lori Greiner, Daniel Lubetzky, and Daymond John Refused to Invest in This Business Because They Don’t Think This Product Is Investable. Kevin O’Leary offered $50k for a royalty of $1 per jar sold in Perpetuity, but Jay Cutler immediately refused the offer.
Sharks Offers list!
|$50k for a royalty of $1 per jar sold in Perpetuity
What Happened To Jay’s Pet Butter After Shark Tank?
Jay’s Pet Butter didn’t get the deal on Shark Tank. All the sharks refused to invest in this business. Although Kevin offered him a royalty deal, Jay refused to accept the offer.
After this episode of Shark Tank airs, there is a 90% chance that the sales of this business will increase significantly.
Jay’s Pet Butter Shark Tank Update
After entering the Shark Tank, Brandon and Jay explained their business model to the Sharks and also shared their sales report so far. Even if they do not get investment from Shark Tank, there is still a chance of increasing sales because of being on the national channel.
What Is Jay’s Pet Butter’s Net Worth?
Jay’s Pet Butter’s net worth is estimated at $0.1 million. The global pet food market size is estimated at US$103.3 billion by 2024, with the United States alone accounting for US$58.42 billion. This industry grew rapidly after COVID-19 in 2020 as people started adopting pets.
Is Jay’s Pet Butter Still In Business?
Jay is already popular on social media and many people also know him. Jay’s popularity must have brought huge sales to his business.
The current headquarters of this business is in the Las Vegas Metropolitan Area, Nevada, United States and it employs 1-5 people.
Yes, Jay’s Pet Butter is still in business as of January 2024.
frequently asked questions
Who founded Jay’s Pet Butter?
Jay’s Pet Butter was founded by Jay Cutler.
Did Jay’s Pet Butter get a deal on Shark Tank?
No, Jay’s Pet Butter didn’t get a deal on the shark tank.