Kreyol Essence is a skincare and haircare company that produces natural, ethical products for hair, skin, and body. All of its products incorporate Organic Haitian Black Castor Oil, known for its high levels of Vitamin E, minerals, proteins, and Omega 6 and 9 fatty acids.
The Haitian Moringa for skin care is priced at $25, while the Haitian Black Castor Oil for hair care costs $20. You can purchase these products on the company’s website or on Amazon.
Company Name | Kreyol Essence | |
Founder | Stephane Jean Baptiste and Yve-Car Momperousse | |
Founded | 2014 | |
Product | Ethical hair, skin, and body products | |
Asked For | $400k for 10% equity | |
Final Deal | $400k for 5% equity + $0.25 per unit royalty | |
Shark | Kevin O’Leary | |
Episode (Shark Tank USA) | S11 E11 | |
Air Date | Jan 12, 2020 | |
Business Status | In Business | |
Website | Visit Website | |
Headquarters | Miami, Florida, US | |
Lifetime Worth (Sales) | $15.5M *estimated | |
Buy and Watch | Buy Now | Amazon Prime |
Another Shark Tank Pitch
Who Is The Founder Of Kreyol Essence?
The founder and CEO of Kreyol Essence is Yve-Car Momperousse, who established the company in 2014 after completing her master’s degree at Cornell University. The co-founder and chief operating officer is Stéphane Jean Baptiste.
How Was The Shark Tank Pitch Of Kreyol Essence?
Yve-Car Momperousse and Stéphane Jean Baptiste entered Shark Tank seeking $400,000 for 15% equity in their company, Kreyol Essence. The sharks were impressed by the scent of their best-selling products and appreciated their quality.
The company operates its own 12-hectare farm, where they source the ingredients for their natural hair and skin care products. Since launching in 2014, Kreyol Essence achieved sales of $135,000 in its first year.
In 2017, they pivoted to a direct-to-consumer model, leading to sales of $327,000. By 2018, they reached $1 million in sales, with projections of $2 million for 2019. That year, they generated $300,000 in profit, though they also carried over $300,000 in debt.
While Barbara, Daymond, Mark, and Lori opted out due to concerns about the company’s $4 million valuation, Kevin O’Leary saw potential. He offered $400,000 for 37% equity, valuing the business at $1 million. Yve-Car countered with a request for $400,000 for 20% equity, which Kevin declined.
Yve-Car then proposed a royalty deal of $400,000 with a royalty of 15 cents per unit sold. Kevin countered with $400,000 for the same royalty plus 5% equity. The founders accepted this offer.
What Happened To Kreyol Essence After Shark Tank?
After the Shark Tank episode aired, all Kreyol Essence products sold out. In a subsequent interview, Yve-Car Momperousse stated that he planned to invest $100,000 in marketing. The company reported an annual revenue of $4 million in 2022.
As of August 2023, Kreyol Essence’s annual revenue has increased to $5 million. Currently, there is limited information available regarding the company’s growth and developments.
Kreyol Essence successfully secured a deal on Shark Tank, with Kevin O’Leary investing in the hair and skin care beauty brand. We will provide updates as more information becomes available.
What Is the Net Worth of Kreyol Essence?
Kreyol Essence has an estimated net worth of $2.4 million. The market size for beauty and personal care products in the United States was valued at $81.1 billion in 2019 and is projected to reach $128.7 billion by 2030.
Annual Revenue by Years
Note: This report is based on our research and data so far. In this, we are only estimating the annual revenue.
Years | Annual Revenue |
2023 | $5M *estimated |
2022 | $4M *estimated |
2021 | $2.5M *estimated |
2014-20 | $4M *estimated |
Funding Reports to Date!
Years | Funding Amount | Investor |
2019 | $400k | Kevin O’Leary |
The company is headquartered in Miami, Florida, and employs between 11 and 50 people, according to their LinkedIn profile.
Yes, Kreyol Essence is Still in business as of August 2023.