Lion Latch is a storage solution designed to keep small rings, necklaces, earrings, ankle bracelets, hearing aids, and pills safe from damage. It appeared on Shark Tank Season 13, Episode 1. The Lion Latch is portable, with a hole in the top layer allowing it to be attached to a bag or other items via a hook.
The product resembles a compact tiffin box, featuring a rubber interior and a plastic exterior. It securely locks jewelry without causing damage.
Founder Lerin Lockwood, a sports coach, was concerned about damaging her wedding rings during sports activities. Unable to find a suitable protective storage option in the market, she decided to create her own solution, leading to the development of the Lion Latch.
On Shark Tank, Lockwood sought $150,000 for 15% equity at a $1 million valuation. The company had generated $530,000 in sales from 2015 to 2020.
The Lion Latch is a compact, portable jewelry storage container made from ABS plastic. It can be fitted with an aluminum alloy attachment.
This small, round locker is 1 inch deep and 1.5 inches in diameter, available in colors such as hot pink, turquoise, purple, blue, orange, red, maroon, and neon green.
Priced at $10.95, the Lion Latch also offers a new product, the Travel Jewelry Case, priced at $41.95.
| Company Name | Lion Latch |
| Founder | Lerin Lockwood |
| Founded | 2025 |
| Product | compact, portable jewelry storage container |
| Asked For | $150k for 15% Equity |
| Final Deal | No Deals |
| Shark | No Shark |
| Episode (Shark Tank USA) | S13 E1 |
| Air Date | Oct 8, 2021 |
| Business Status | In Business |
| Website | Visit Website |
| Headquarters | Horseshoe Bay, Texas, US |
| Lifetime Worth (Sales) | $2M *estimated |
| Go To Amazon | Buy Now |
| Watch On | Amazon Prime |
Another Shark Tank Pitch
Who Is The Founder Of Lion Latch?
Lerin Lockwood is the founder and CEO of Lion Latch, a business she started in 2015.
After completing her bachelor’s degree at Texas State University, Lockwood earned a master’s degree in sports management from the University of the Incarnate Word. She began her career as an assistant volleyball coach with the Texas Eclipse Club Volleyball.
Lockwood also worked as an art teacher at Marble Falls ISD for 10 years. In August 2014, she joined the Rising Stars Youth Volleyball League as a youth volleyball coordinator.
How Was The Shark Tank Pitch Of Lion Latch?
Lerin Lockwood appeared on Shark Tank seeking $150,000 for 15% equity in her company, Lion Latch. She shared her personal story about losing her jewelry and emphasized the importance of her product.
Lion Latch has achieved total sales of $530,000 over five years. Lerin projected sales of $230,000 for 2021. The cost to produce each unit is $1.50, the wholesale price is $5, and the retail price is $10.
Despite her compelling pitch, Kevin, Mark, Emma, Lori, and Barbara were not interested in investing, and all the Sharks decided to pass on the deal.
Finalize: Lion Latch did not get a deal on Shark Tank.
What Happened To Lion Latch After Shark Tank?
Lion Latch did not secure a deal on Shark Tank, as the Sharks found the business scope limited and not investable. The product, a small jewelry container, was considered too simple.
Currently, the product is patented and has not achieved significant sales. However, the company has launched a new product, the Travel Jewelry Case, designed for easier storage of jewelry.
Despite not receiving an investment on Shark Tank, Lion Latch experienced strong sales, particularly during the Christmas season of 2021, with orders coming in from various cities across the United States. Lerin shipped products to her local post office in Texas, totaling thousands of dollars in value.
Lion Latch was featured on Fox 44 News in January 2022 and has been highlighted by multiple media outlets, including The View and GMA. The company received a surge in orders following its Shark Tank appearance, with thousands of orders placed within hours of the episode airing.
In 2021, the company’s annual revenue ranged from $800,000 to $1.5 million. The Texas-based company has also introduced a new product, the Studded Tumbler, priced at $17.95.
We continue to follow Lerin Lockwood and her company for further updates.
What Is Lion Latch’s Net Worth?
Lion Latch has not achieved extensive sales so far. The company’s estimated worth is between $100,000 and $350,000.
They are planning to launch more new products, though current revenue figures are not fully available. We are analyzing last year’s sales data to get a clearer picture.
The Lion Latch is listed on Amazon, where it has performed well. The product boasts a rating of 4.8 on Amazon, with most customers providing positive feedback.
Yes, Lion Latch is still in business as of December 2022.
