Mama Sing My Song is a business specializing in creating custom songs for children. The company was founded by Amanda Seibert, inspired by her experience soothing her daughter to sleep with a personalized song.
Her daughter’s request to “Mom, sing my song” became the name of the business. Alongside Amanda, the team includes Valerie Stratton Guerra, who handles marketing, and Danny Seibert, responsible for background instruments.
The founders appeared on Shark Tank Season 15, Episode 12, seeking $125,000 for 10% equity in their $1.25 million valuation. They hoped to leverage the Sharks’ support to expand their reach and bring custom music to more families.
Mama Sing My Song offers a range of products, including custom songs embedded in plush toys.
Customers can choose from the Acapella Song Bundle or various Classic Song Bundles, featuring popular tunes like “Twinkle Twinkle Little Star” and “Little Baby Song.” The Classic Song Bundle also allows selection of animal themes, such as a cat, fox, puppy, monkey, and sloth. Custom songs start at $99.
| Company Name | Mama Sing My Song | |
| Founder | Amanda Seibert, Valerie Stratton Guerra and Danny Seibert | |
| Founded | 2018 | |
| Product | Custom songs for kids | |
| Asked For | $125k for 10% equity | |
| Final Deal | $150k for 33.3% equity | |
| Shark |    | |
| Episode (Shark Tank USA) | S15 E12 | |
| Air Date | Jan 26, 2023 | |
| Business Status | In Business | |
| Website | Visit Website | |
| Headquarters | California, USA | |
| Lifetime Worth (Sales) | $1M *estimated | |
| Buy and Watch | Buy Now | Amazon Prime |
Another Shark Tank Pitch
Who Is The Founder Of Mama Sing My Song?
Amanda Seibert is the founder of Mama Sing My Song. Currently, there is limited information available about Amanda.
How Was The Shark Tank Pitch Of Mama Sing My Song?
Amanda, Valerie, and Danny entered Shark Tank seeking $125,000 for 10% equity in Mama Sing My Song. They presented their unique custom song business to the Sharks.
Daymond John’s second wife, Heather Taras, is also involved in the custom song business, and their daughter, Minka Jagger, appeared on Shark Tank.
Over the past five years, the business has generated $1.4 million in total sales, with 90% of this revenue coming in the last 2.5 years. Sales for 2022 were $420,000, and they are projected to reach between $450,000 and $500,000 in 2023. The business has a lifetime net profit margin of 25%, which increased to 32% this year.
Mark Cuban and Kevin O’Leary declined to invest, citing challenges in scaling the business. However, Daymond John, Lori Greiner, and Daniel Lubetzky offered $125,000 for 33.3% equity. Daniel then proposed $150,000 for 33.3% equity, which Amanda accepted.
Sharks Offers list!
| Sharks | Offers |
|---|---|
| Daniel Lubetzky | $125k for 33.3% equity (#1) with (Lori & Daymond) $150k for 33.3% equity (#2) with (Lori & Daymond) |
 Kevin O’Leary | No Offer |
 Mark Cuban | No Offer |
| Daymond John | $125k for 33.3% equity (#1) with (Daniel & Lori) $150k for 33.3% equity (#2) with (Daniel & Lori) |
| Lori Greiner | $125k for 33.3% equity (#1) with (Daniel & Daymond) $150k for 33.3% equity (#2) with (Daniel & Daymond) |
| Founder’s (Countered) | $150k for 33.3% equity |
| Final Deals | $150k for 33.3% equity |
Mama Sing My Song Shark Tank Update
Mama Sing My Song secured a deal on Shark Tank, with Daniel Lubetzky, Daymond John, and Lori Greiner investing $150,000 for 33.3% equity in the business. We are currently following the founders and their business for further updates.
After appearing on Shark Tank, Amanda and her team presented their business idea to the Sharks and projected future sales. They believe the product has strong sales potential if marketed effectively.
What Is Mama Sing My Song’s Net Worth?
Mama Sing My Song’s net worth is estimated at $0.5 million. While the concept of toy products with songs is not new, this business distinguishes itself by offering the option to add custom songs.
Annual Revenue by Years
Note: This report is based on our research and data so far. In this, we are only estimating the annual revenue.
| Years | Annual Revenue |
| 2018-23 | $1.9M *estimated |
Funding Reports to Date!
| Years | Funding Amount | Investor |
| 2023 | $150k | Daniel Lubetzky Daymond John Lori Greiner |
The official address of this business is in California, United States, and it currently employs 1-5 people.
Yes, Mama Sing My Song is still in business as of January 2024.
frequently asked questions
Who founded Mama Sing My Song?
Mama Sing My Song was founded by Amanda Seibert.
Did Mama Sing My Song get a deal on Shark Tank?
Yes, Mama Sing My Song dot a deal in Shark Tank.
