Mrs. Goldfarb’s Unreal Deli is a company that produces Plant Base Corned Beef. This company appeared in Shark Tank Season 11 Episode 8 for funding. This company was started by Jenny Hanna in 2019 and there is a big story behind starting this company.
Jenny is originally from New York but when she came to California in 2011, she adopted the vegan lifestyle. But she couldn’t forget the taste of New York delis style, so after a lot of experimenting in the kitchen, Jenny came up with Plant Base Corned Beef.
In 2018, she started selling Plant Base Vegan Corned Beef by launching a website. After appearing on Shark Tank, Jenny asked the sharks for $100k for 10% equity at a $1 million valuation.
What Is Mrs. Goldfarb’s Unreal Deli?
Mrs. Goldfarb’s Unreal Deli is a vegan food production company. This company exclusively makes premium plant-made delis.
Their Vegan Corned Beef, Roasted Turkey, and Steak Slices are very popular. The company’s Vegan Foods are available nationwide in 1000+ grocery stores, old-school delis, sub shops & cool sandwich chains, and more.
| Company Name | Mrs. Goldfarb’s Unreal Deli | |
| Founder | Jenny Hanna | |
| Founded | 2019 | |
| Product | A plant-based deli meats | |
| Asked For | $100k for 10% equity | |
| Final Deal | $250k for 20% equity | |
| Shark |  Mark Cuban | |
| Episode (Shark Tank USA) | S11 E8 | |
| Air Date | Nov 17, 2019 | |
| Business Status | In Business | |
| Website | Visit Website | |
| Headquarters | Los Angeles, California, United States | |
| Lifetime Worth (Sales) | $54M *estimated | |
| Buy and Watch | Buy Now | Amazon Prime |
Another Shark Tank Pitch
Who Is The Founder Of Mrs. Goldfarb’s Unreal Deli?
Jenny Hanna is the founder and CEO of Mrs. Goldfarb’s Unreal Deli. Jenny has studied at George Washington University.
In 2018, she started her first plant-based food business, Count Your Colors, but closed this business within 10 months.
How Was The Shark Tank Pitch Of Mrs. Goldfarb’s Unreal Deli?
After entering the shark tank, Jenny asked the sharks for $100k for 10% equity. They have been incorporated this year and are available in a few popular stores in Los Angeles.
Next month they will come to 50 Whole Foods stores and 2 restaurant chains. Making cost $3.80 per pound and sold for $8-$10 per pound. Next year Jenny projects to make $3 million in sales.
Kevin O’Leary offered $100k for 20% equity. Immediately Mark Cuban offered $250k for 20% equity. Jenny agreed to this offer from Mark Cuban.
What Happened To Mrs. Goldfarb’s Unreal Deli After Shark Tank?
In 2020, this company had an annual revenue of $4 million. By 2021, they started delivering frozen sandwiches. By 2022, the products of this company became available in Costco stores in California and Hawaii.
In 2022, the annual revenue of this company reached $40 million. In June 2022, Mark Cuban invested an additional $500,000 in the business at a $50 million valuation.
What’s new on Mrs. Goldfarb’s Unreal Deli
On January 2023, this company rolled out 400 Sprouts retail stores nationwide. Currently, this company is one of the top 50 fastest-growing vegan lunch meat brands. This company is growing very fast right now.
Mrs. Goldfarb’s Unreal Deli Shark Tank Update
Jenny gets successful funding from Shark Tank. In Season 12, Jenny shares her business progress report. At the time of 2020 Covid-19, all the businesses were closed. Jenny’s father was Covid-19 positive and had to stay on a ventilator for 28 days.
After the Covid-19 pandemic ended, slowly all the businesses started opening and Mark helped a lot in growing this business.
In 2020 the company went international for the first time and is available in over 1000 stores in Canada including Whole Foods, Wagman’s, and many more. By 2020, the company has reached an annual revenue of approximately $4 million.
What Is the Net Worth of Mrs. Goldfarb’s Unreal Deli?
The current worth of Unreal Deli Company is estimated at $50 million. Within 5 years this company has become huge. By 2023, the value of the deli meat market in the United States is more than $40 billion. This vegan industry is growing rapidly every year.
Annual Revenue by Years
Note: This report is based on our research and data so far. In this, we are only estimating the annual revenue.
| Years | Annual Revenue |
| 2023 | TBD |
| 2022 | $40M *estimated |
| 2021 | $10M *estimated |
| 2020 | $4M *estimated |
Funding Reports to Date!
| Years | Funding Amount | Investor |
| June 2022 | $500k | Mark Cuban |
| Nov 2019 | $250k | Mark Cuban |
Is Mrs. Goldfarb’s Unreal Deli Still In Business?
This business was officially launched in 2019 and within 5 years the company reached a $50 million valuation. Vegan meat from this brand is now available at major retail chain stores in the United States and Canada.
The current headquarters of this company is in Los Angeles, California, United States and it employs 11-50 people.
Yes, Mrs. Goldfarb’s Unreal Deli is still in business as of January 2024.
