Based in Iowa City, Iowa, No Limbits is an innovative adaptive clothing brand designed specifically for individuals with disabilities. The brand is known for its specialized adaptive wheelchair jeans, particularly the Amp Pant, which caters to the unique needs of amputees.
No Limbits’ products focus on combining comfort, style, and functionality. The jeans are crafted with soft, comfortable materials and feature discreet zipper placements on both legs to ensure that the wearer’s disability is not easily noticeable.
This design consideration helps address challenges such as restricted movement, discomfort from irritating materials, and pressure sores.
The brand offers a range of jeans and sensory-friendly clothing for both men and women, available in various sizes. Their designs aim to provide a flattering fit while accommodating the specific needs of individuals with leg-loss and other disabilities.
| Company Name | No Limbits |
| Founder | Erica Cole |
| Product | ready-to-wear adaptive clothing brand for people with disabilities |
| Asked For | $100,000 For 6% Equity |
| Final Deal | $100,000 For 10% Equity |
| Shark | Mark Cuban, Emma Grede |
| Episode (Shark Tank USA) | Season 13 Episode 18 |
| Business Status | In Business |
Who Is The Founder Of No Limbits?
Erica Cole is the Founder and CEO of No Limbits, a pioneering adaptive clothing brand based in Iowa City, Iowa, which she established in January 2019. Driven by her personal experiences and challenges, Erica spent over a year developing her idea into a startup venture.
As a disabled woman who lost her leg in a car accident, Erica brings a unique perspective to her work. She holds a Bachelor’s degree in Chemistry from the University of Iowa.
After completing her education, Erica gained valuable experience as a Target Incubator Fellow at Target, where she worked for three months. She also worked for several years at Future Founders and Halcyon before launching No Limbits in 2019.
Did No Limbits Get a Deal on Shark Tank?
Erica Cole, the founder of No Limbits, presented her adaptive clothing brand to the Sharks, highlighting its innovative Zipper Jeans designed for individuals who have lost their legs. These jeans address practical needs while offering a stylish alternative, enhancing both comfort and fashion for the wearer.
Erica sought $100,000 in exchange for a 6% equity stake in her company. Emma Grede showed strong interest in the startup and proposed a partnership with Mark Cuban. However, Emma countered with an offer of $100,000 for a 12% equity stake.
In response, Erica adjusted her offer, agreeing to accept the $100,000 investment for a 10% equity stake.
Ultimately, Emma Grede and Mark Cuban decided to invest $100,000 in No Limbits, securing a 10% equity share in the company.
