ODR Skis Shark Tank Update (Season 12)

ODR Skis, based in Salt Lake City, Utah, manufactures ski resort accessories. Their ski boots and accessories make snowboarding much easier. The boots are designed to be comfortable, flexible, and lightweight, offering two different models with unique features.

The Eclipse and R43 boots differ significantly. The Eclipse model is affordable and includes a flexible, dynamic thermal liner. In contrast, the R43 boot is known for its high-quality construction, maximum comfort and support, and a proprietary hard flex system.

When it comes to affordability, the ODR boots are priced lower than traditional snowboards. Built according to winter safety guidelines, these boots protect your feet and feature steel edges for added safety.

Take ODR Skis to the mountains, speed down the slopes, and carve fresh corduroy trails through a stunning winter landscape.

These ski boots are available for rent and can also be purchased directly from the ODR Skis website. Rentals are offered at top ski resorts, including those in Colorado, Utah, California, Vermont, New Hampshire, and more.

The Eclipse and R43 boots are priced at $399 and $449, respectively, with an option for monthly payments.

Recognizing the need for consumer awareness to grow the brand, Kevin is also offering his products in retail ski shops.

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Who Is The Founder Of ODR Skis?

The founder and Chief Executive Officer of ODR Skis is Kevin Greco. Growing up in Alaska, Kevin developed a passion for snowboarding.

Recognizing that traditional snowboarding equipment is often heavy and uncomfortable, he set out to create a more user-friendly product.

Kevin earned his bachelor’s degree from the University of Alaska Fairbanks and later pursued a business degree at George Fox University.

He has held various job roles in several companies, including CLIMAX Portable Machining & Welding Systems and Intel Corporation. Additionally, he worked as a mechanical engineer for over a year at SpaceX in Canada.

Did ODR Skis Get a Deal on Shark Tank?

Kevin Greco, the founder of ODR Skis, appeared on Shark Tank seeking $350,000 in exchange for 10% equity in his company.

Although the ski accessory market has many competitors, Kevin emphasized that his product is unique because it offers a fully integrated system. He joined the company as a distributor in 2017 and is now the owner of this global brand.

Motivated by a promotional video he saw, Kevin invested $100,000 for North American distribution rights. His impressive sales skills, described as those of a “sales monster,” overwhelmed the company’s supply chain, making it difficult for them to keep up with his sales demands.

Kevin fully owns the company; he has no partners. He initially invested $100,000, followed by an additional $50,000, and later $200,000, allowing him to acquire complete ownership.

Originally based in Norway, ODR Skis operates in 20 countries worldwide. The production cost of each pair of skis is around $100, while they retail for $350 to $400.

In 2016, the company’s sales totaled $238,000. By the time Kevin joined in 2017, sales had increased to $660,000. In 2018, sales grew further to $977,000, and projections for 2019 reached $1.5 million.

Daymond John expressed admiration for the product but stated that he does not enjoy snowboarding, so he declined to invest. Lori Greiner praised both Kevin and his product but also noted that she is not a skier, leading her to opt out as well.

Mark Cuban acknowledged Kevin’s entrepreneurial skills but mentioned he has never skied, which influenced his decision to pass on the opportunity. Kevin O’Leary recognized the potential of the ski market but pointed out that $1.5 million in sales is relatively small in a billion-dollar industry, making him hesitant to invest.

Barbara Corcoran was impressed with the product and saw its potential as a game-changer, but due to a lack of trust in its success, she also chose to decline the deal.

ODR Skis Shark Tank Update

The ski industry boasts a billion-dollar valuation, creating a demand for unique products like ODR Skis.

Although the Sharks praised ODR Skis after its appearance on Shark Tank, none chose to invest for various reasons. Following the episode’s release, the company experienced a significant surge in sales, achieving over a million dollars in revenue within a few months.

However, like many others, ODR Skis faced challenges due to the COVID-19 pandemic, which severely disrupted the supply chain.

As a result, the company struggled with stock shortages in 2021, but by July of that year, inventory became available again. Currently, the company reports an annual revenue of $2.5 million.

At present, ODR Skis primarily offers its R-43 model, which retails for $649.

Additionally, Kevin has launched a new company called Dynamic Wax, established in November 2020. This business specializes in selling a spray designed for skis and snowboards.

What Is the Net Worth of ODR Skis?

ODR Skis has an estimated net worth of $2.5 million. The ski industry is valued at a billion dollars, and while there are many competitors, there is a strong need for effective marketing and product improvements to establish a proven presence in the market.