Onewith is a swimsuit business that sells unique designs, stretchable and flexible swimsuits that fit like underwear.
Entrepreneur Hayley Segar faced difficulty wearing traditional swimsuits because they didn’t always fit well, which led her to start Onewith by investing $130,000 of her own money.
To expand the business and promote the brand, she appeared on Shark Tank Season 16 and asked the Sharks for $200,000 in exchange for 5% equity. However, she ended up striking a deal with Barbara Corcoran and guest shark Jamie Kern Lima for $200,000 in exchange for 20% equity.
| Company Name | Onewith | |
| Founder | Hayley Segar | |
| Founded | Nov 2021 | |
| Product | swimsuit | |
| Asked For | $200k for 5% equity | |
| Final Deal | $200k for 20% equity | |
| Shark | Barbara Corcoran and Jamie Kern Lima | |
| Episode (Shark Tank USA) | S16 E9 | |
| Air Date | Jan 24th, 2025 | |
| Business Status | In Business | |
| Website | Visit Website | |
| Headquarters | Darien, Connecticut, USA | |
| Lifetime Worth (Sales) | $2.5M *estimated | |
| Buy and Watch | Buy Now | Amazon Prime |
Bikini Set for Women
- High-waisted with double-layer fabric
- V-shape Bikini Bottom
- Available in XS, S, M, L, XL
Who Is The Founder Of Onewith?
Digital video content creator Hayley Segar has been creating lifestyle content on YouTube, Instagram, and Amazon for the past 14 years.
After founding her swimsuit company, Onewith, in November 2021, she is now focusing full-time on the company. Additionally, she completed her Bachelor’s degree in English from the University of Connecticut.
How Was The Shark Tank Pitch Of Onewith?
After appearing on Shark Tank, Hayley pitched her female swimsuit product, which fits like underwear, and asked for $200k in exchange for 5% equity at a $4 million valuation.
The Sharks were eager to learn about the company’s sales data, and Hayley shared that, as of 2024, the company had generated $2.3 million in total D2C sales since the end of 2021.
The best part was that the company was profitable. She mentioned that the landed cost for a bikini top and bottom was $12, and it was sold for $47-$49, with a gross margin of 75%.
She started the business by investing $130,000 and currently has $300,000 in debt for the business. The clothing category is highly competitive, but she has managed to keep the return rate low at only 11%, which is quite impressive.
She has to spend $9.66 per customer on advertising. However, when you combine the overall cost of the complete package, it amounts to $15, which is quite high.
Mark Cuban and Kevin O’Leary are not interested in this space, so they are out.
Barbara Corcoran and Jamie Kern Lima teamed up and offered $200k, but they wanted 20% ownership of the company. Hayley accepted their offer.
Breakdown Sharks Offer
Note: Here’s a quick summary of the offers and counteroffers between the Sharks and Hayley:
| Sharks | Offers |
| Kevin O’Leary | No Offer |
| Barbara Corcoran | $100k for 10% equity (Jamie) |
| Mark Cuban | No Offer |
| Lori Greiner | No Offer |
| Jamie Kern Lima | $100k for 10% equity (Barbara) |
| Founder’s (Countered) | No Counter |
| Final Deals | $200k for 20% equity |
Onewith Shark Tank Update
After the episode aired, when we visited the company’s official website, we noticed that the website design was professional, and complete information related to the products was shared. Additionally, there is currently a 10% discount offer available for a limited time.
On the website, swimsuits are being sold in the range of $12 to $89, available in different sizes. When the episode aired, the website received 20,000 visitors at once, and many of them likely made purchases.
What Is Onewith Net Worth?
Currently, there is limited data available about the business, but based on that, Onewith’s net worth is estimated to be around $1.5 million. If Hayley gains a strong foothold in the retail space, there could be a significant boost in the business’s growth.
