Poplight is a battery-powered remote control wall light that is also portable. The Wall Light and Battery Pack are available in different colors such as Vermillion Red, Matte Black, Sage Green, Dusty Rose, Popwhite, and Marigold.
The cost of the light alone is $95, and the cost of the battery pack is $19.20. Additionally, you will need to pay extra shipping charges. If you’re interested in purchasing, you can visit their official website.
After creating their first product, they launched a crowdfunding campaign on Kickstarter on February 21, 2023. Within 28 days, they raised $162,498. Although they hadn’t shipped the products to any backers yet, they promised to ship all the products by May 2024.
| Company Name | Poplight | |
| Founder | Caroline Matthes and Rose Fierman | |
| Founded | 2020 | |
| Product | Wall lighting is designed for everyone | |
| Asked For | $150k for 8% equity | |
| Final Deal | $150k for an 8% equity + a $2 royalty until $500k is paid, which then drops to $1 in perpetuity | |
| Shark |  Kevin O’Leary | |
| Episode (Shark Tank USA) | S15 E11 | |
| Air Date | Jan 19, 2023 | |
| Business Status | In Business | |
| Website | Visit Website | |
| Headquarters | Denver, Colorado, USA | |
| Lifetime Worth (Sales) | $183K *estimated | |
| Buy and Watch | Buy Now | Amazon Prime |
Another Shark Tank Pitch
The co-founders of Poplight Businesses are Caroline Matthes and Rose Fierman. They started this business in 2020.
Rose has worked as a sales manager in various tech companies and served as a customer success manager at Atlan for 2 years. Caroline mentors at Fostering Healthy Futures for Teens.
How Was The Shark Tank Pitch Of Poplight?
Caroline and Rose asked the sharks for $150k for 8% equity.
Currently, their product is in the prototype stage. Its making cost is $25, landed cost is $30, and retail cost is $95. The profit margin for this is around 68%. Mark said it was expensive, but Robert disagreed, stating that $95 wasn’t that expensive.
They have three patents, including one design patent and two pending patents on the technology. They made $178k from Kickstarter in just 4 weeks but haven’t shipped any orders yet. After Kickstarter, their sales were only $5,000.
Kevin O’Leary made an offer of $150k for an 8% equity, plus a $2 royalty until $500k is paid, which then drops to $1 in perpetuity. Mark Cuban said it’s not the worst deal. Barbara Corcoran offered a royalty deal without equity of $150k for a royalty of $20 per unit sold.
Robert Herjavec said that Kevin’s offer is good enough, so he is out. Lori Greiner said that she does not know much about the market for this product and is concerned about the competition, which is why she is out. Mark Cuban also said he has concerns about the product, so he is out.
Caroline and Rose countered Barbara with $150k for a royalty of $12 per unit sold. Barbara countered another $100k cash + $50k as a line of credit for a royalty of $12 per unit sold.
They countered Kevin with $150k for an 8% equity + a $2 royalty until $350k is paid, which then drops to $1 in perpetuity. But Kevin said no. Caroline and Rose decided to accept Kevin’s previous offer.
Sharks Offers list!
| Sharks | Offers |
|---|---|
 Robert Herjavec | No Offer |
| Kevin O’Leary | $150k for an 8% equity + a $2 royalty until $500k is paid, which then drops to $1 in perpetuity (#1) |
 Mark Cuban | No Offer |
 Barbara Corcoran | $150k for a royalty of $20 per unit sold (#1) $100k cash + $50k as a line of credit for a royalty of $12 per unit sold (#2) |
 Lori Greiner | No Offer |
| Founder’s (Countered) | $150k for a royalty of $12 per unit sold (#1 (Barbara) $150k for an 8% equity + a $2 royalty until $350k is paid (#1) (Kevin) |
| Final Deals | $150k for an 8% equity + a $2 royalty until $500k is paid, which then drops to $1 in perpetuity |
Poplight Shark Tank Update
Caroline and Rose Both gave a perfect presentation after entering Shark Tank and explained everything to the sharks well. After this episode aired, their sales must have increased.
What Is Poplight’s Net Worth?
Poplight’s net worth is estimated to be $0.2 million, and this data is based on the company’s lifetime sales and current valuation.
Annual Revenue by Years
Note: This report is based on our research and data so far. In this, we are only estimating the annual revenue.
| Years | Annual Revenue |
| 2023 | $183k *estimated |
Funding Reports to Date!
| Years | Funding Amount | Investor |
| 2023 | $150k | Kevin O’Leary |
This furniture and home furnishings manufacturing company is headquartered in Denver, Colorado, United States, and has 2-10 employees working there according to the LinkedIn profile.
