Santa’s Enchanted Mailbox is a magical mailbox designed for children. Made from red plastic, it features a simple mechanism that makes letters disappear when kids place them inside and push back the flag. This enchanting experience delights children, resulting in high sales during the Christmas season.
The initial prototype was crafted from wood, but the final product was created using a 3D printing machine. Santa’s Enchanted Mailbox is available on various platforms, including Bed Bath & Beyond, Walmart, Hobby Lobby, and Amazon.
| Company Name | Santa’s Enchanted Mailbox |
| Founder | Chris Cirri and Elisa Cirri |
| Founded | 2017 |
| Product | Magical mailbox system |
| Asked For | $150k for a 30% equity |
| Final Deal | No Deals |
| Shark | No Sharks |
| Episode (Shark Tank USA) | S13 E8 |
| Air Date | Dec 10, 2021 |
| Business Status | In Business |
| Website | Visit Website |
| Headquarters | Wallingford, Connecticut, United States |
| Lifetime Worth (Sales) | $2.5M *estimated |
| Go To Amazon | Buy Now |
| Watch On | Amazon Prime |
Another Shark Tank Pitch
Who Is The Founder Of Santa’s Enchanted Mailbox?
Chris Cirri is the Founder and President of CSS Innovations, the company behind Santa’s Enchanted Mailbox, which was launched in 2017. Elisa is the co-founder of the company.
Before starting CSS Innovations, Chris worked at Capital One for three years as the Vice President of Spark Business Cards.
He also served as the Division Sales Director at Heartland for 1.5 years. In December 2022, he joined American Express as the Director of the Regional & Centralized Client Group.
How Was The Shark Tank Pitch Of Santa’s Enchanted Mailbox?
Chris and Elisa entered Shark Tank with their mailbox product, seeking $150,000 for 30% equity. They delivered an impressive pitch, detailing the innovative features of their product.
Chris’s stepfather-in-law, a retired engineer, assisted in creating the prototype. He has also trademarked the product name and secured two granted utility patents. During their pitch, Chris explained their licensing agreement.
In their first year, the company achieved sales of $120,000. Sales soared to $1.7 million in the second year after they secured distribution through major retailers like Walmart, Wayfair, and HSN.
However, in the third year, 2020, the COVID-19 pandemic led to significant losses, especially as Elisa’s salon was forced to shut down. As a result, they pivoted to a licensing strategy, with the first year yielding 4% in the agreement, followed by 6% in both the second and third years.
The landed cost of the mailbox is $17.25, and it retails in the U.S. for $49.99. They briefly reduced the price to $24.99 to boost sales.
Kevin O’Leary commented that the product is seasonal, stating it wasn’t for him, and opted out. Mark Cuban expressed concerns about the complexities involved and also declined to invest. Barbara Corcoran criticized the high price, leading her to exit as well. Lori Greiner also chose not to invest.
Finalize: Santa’s Enchanted Mailbox didn’t get a deal in Shark Tank.
What Happened To Santa’s Enchanted Mailbox After Shark Tank?
Santa’s Enchanted Mailbox is indeed a captivating product, even though it didn’t secure an investment on Shark Tank. Despite strong sales, the mailbox struggled to attract funding.
The positive reception on social media indicates a lot of interest, and it’s impressive that the product sold out during the 2021 Christmas season. However, it quickly returned to stock after a week. As of December 26, 2022, the Original Santa’s Enchanted Mailbox was out of stock across multiple platforms, including its website and Amazon.
Chris Cirri’s transition to part-time work on the mailbox business while serving as the Director of Regional & Centralized Client Group at American Express since December 2022 highlights his dedication.
Even without investment, the exposure from the show led to significant sales, which is a silver lining! Would you like me to remember some of these details about Chris Cirri, Elisa Cirri, and Santa’s Enchanted Mailbox for future reference?
What Is Santa’s Enchanted Mailbox Net Worth?
Currently, the net worth of Santa’s Enchanted Mailbox is estimated at approximately $300,000. This figure reflects the product’s popularity, particularly during the holiday season, despite the absence of investment from the sharks.
Yes, Santa’s Enchanted Mailbox is still in business as of December 2022.
